Macy’s Website E-Commerce Websäit by Willy Lai and Dave Torres

Macy’s Website E-Commerce Websäit by Willy Lai and Dave Torres is a highly esteemed winner of the very prestigious 2020 A' Design Award an Gold in Websäit a Webdesign Competition Category.

GoldWeb· 2020

Macy’s Website E-Commerce Websäit

by Willy Lai and Dave Torres

Client: Macy's

A' Design Award an Gold Winner in Web Category

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Verified Award Winner
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Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Macy’s Website E-Commerce Websäit

D'Websäit vu Macy's ass eng E-Commerce-Plattform, déi de Clienten erlaabt, de Macy's Sortiment online anzekafen. D'Websäit gouf 2019 als direkt Äntwert op Client-Feedback nei gestalt, wat zu engem propperen, einfachen a moudinspiréierten Design gefouert huet. De Layout baséiert op Moudemedien a Konsumententechnologie-Produkter, an en zielt drop of, Macy's vu konkurréierende Händler ze ënnerscheeden. Modern responsiv Webtechnologie gouf benotzt, sou datt d'Säit op Laptopen, Tabletten a Smartphonen ugekuckt ka ginn. Fuerschung iwwer d'Benotzererfarung huet d'Neigestaltung guidéiert, dorënner Ëmfroen, Interviewen an Usability-Tester.

The Recognition

About the A' Design Award an Gold

Macy’s Website E-Commerce Websäit ass e Gewënner vum A' Design Award an Gold, enger héich prestigiéiser Unerkennung, déi un éischtklassesch, wonnerbar an erausragend Designe vergi gëtt. Gold-Gewënner si ganz innovativ, visionär a blendend glänzend Kreatiounen, déi d'Talent, d'Wäisheet an d'Fäegkeete vun hire Designer reflektéieren. Et gëtt erwaart, datt Macy’s Website E-Commerce Websäit eng héich gelueften, trendsetzend a monumental Erfindung ass, déi beispillosen Wäert liwwert. Dëst mam Gold ausgezeechent Design ass e spektakuläert, respektéiert Projet, dat d'Grenze vun der Konscht, der Wëssenschaft, vum Design an der Technologie erweidert. Macy’s Website E-Commerce Websäit erzeegt intensiv Wënsch, erweckt Leidenschaft, encouragéiert Kreativitéit a faszinéiert eis.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: In 2019, Macys website was redesigned in direct response to customer feedback, resulting in a clean, simple, and fashion-inspired design that dramatically improved user engagement.
Dimensions & Packaging: We developed reponsive web design across different devices.
Tags: Macys, macys.com, Web, Website, Redesign, UX, user experience, fashion, e-commerce
Production Technology: We utilized modern responsive web technologies.
Design Challenge: The creative challenges for this project included creating a user friendly, fashion-inspired design at scale while supporting a variety of business goals for a large and complex traditional organization. Culture transformation was crucial to realize and operationalize the new design.
Research: Extensive user experience research was performed over the course of the project, including user surveys, user interviews, A/B testing, formal usability lab testing, remote usability testing, and guerrilla-style usability tests conducted at Macys stores.
Inspiration: The design of our new website was inspired by premier fashion media and leading consumer technology products, and our goal was to create a clean, simple, and fashion-inspired design that would help differentiate Macys from it's competitors.
Project Duration: The project started in October 2018 and finished in October 2019. The team members were based in San Francisco and New York.
Operation Flow: Users can access the website via a laptop computer, tablet, or smartphone. The new website design streamlines user purchases through a simpler, cleaner, and fashion-inspired design.
Team Members: Willy Lai
Dave Torres
Agata Krol
Ricky J Li
Hafez Janssens
Philis Liu
Elena Rubtsova
Stephanie Houle
Image Credits: Images courtesy of Macys.