Inspiration Websäit by WenYuan Chen and Ze Hao is a highly esteemed winner of the very prestigious 2021 A' Design Award an Gold in Websäit a Webdesign Competition Category.
GoldWeb· 2021
Inspiration Websäit
Client: Zippo
A' Design Award an Gold Winner in Web Category
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- Verified Award Winner
- Verify Award Status for #117306
The Design
About Inspiration Websäit
Inspiration ass eng Websäit, déi fir d'Mark Zippo erstallt gouf. D'Websäit presentéiert d'Mark duerch eng nei visuell Identitéit an eng interaktiv Benotzerinterface. Dynamesch Biller ginn de Säiten en experimentelle visuelle Charakter. En schwaarzt Thema gëtt iwwer de ganze Layout applizéiert, fir eng konsistent Kucker-Erfarung z'ënnerstëtzen. Den Interaktiounsdesign ass mat progressiver Benotzerinterface-Technologie opgebaut, fir d'Visiteuren ze faszinéieren. D'Zil ass, e Gespréich mat de Konsumenten opzemaachen an d'Kultur vun der Mark an enger aktueller Form auszedrécken.
The Recognition
About the A' Design Award an Gold
Inspiration Websäit ass e Gewënner vum A' Design Award an Gold, enger héich prestigiéiser Unerkennung, déi un éischtklassesch, wonnerbar an erausragend Designe vergi gëtt. Gold-Gewënner si ganz innovativ, visionär a blendend glänzend Kreatiounen, déi d'Talent, d'Wäisheet an d'Fäegkeete vun hire Designer reflektéieren. Et gëtt erwaart, datt Inspiration Websäit eng héich gelueften, trendsetzend a monumental Erfindung ass, déi beispillosen Wäert liwwert. Dëst mam Gold ausgezeechent Design ass e spektakuläert, respektéiert Projet, dat d'Grenze vun der Konscht, der Wëssenschaft, vum Design an der Technologie erweidert. Inspiration Websäit erzeegt intensiv Wënsch, erweckt Leidenschaft, encouragéiert Kreativitéit a faszinéiert eis.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- To pursuit conversations with consumers, they shall cultivate core personalities and translate them into Cultural Identity, Semiotics & Lifestyle interpretation and expressions.
They used the new brand visual and edgy interaction UI to show brand experience - Dimensions & Packaging
- UI UX technology and website construction
- Tags
- Z-era, Fashion
- Production Technology
- Using progressive UI technology to realize
- Design Challenge
- The team received a lot of database and found it hard to sort out
- Research
- To understand the compositions of Zippo’s Segmentation
To establish the Message House for product innovation
Step1
Know what they know from the previous projects
Step2
Understand the potential dimensions that may define the segments
Step3
Quantify what the segments look like and their market potential
Step4
Deep dive into the key segments and further understand their market performance - Inspiration
- ZIPPO has been one of the most reputable brands on earth since 1932. They managed to architect and express one of the most iconic product cultures in history. And now, in facing a highly-challenging local Chinese market - an age of unprecedented abundance of choices and speed of innovation, with consumers’ expectations moving faster than brand legacy, they feel the need to revamp our brand image to stay relevant in the market.
- Project Duration
- Shanghai 2020.11-2021.2
- Operation Flow
- To pursuit conversations with consumers, they cultivate core personalities and translate them into Cultural Identity, Semiotics & Lifestyle interpretation and expressions.
- Patents
- "Trademark (Year) Trademark Holder."
- Team Members
- Wenyuan Chen and Ze Hao
- Image Credits
- ZIPPO NO.347274
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