Prakrishi Dréchen Uebst Verpackung by Vishal Vora is a highly esteemed winner of the very prestigious 2021 A' Design Award an Gold in Verpackungsdesign Competition Category.
GoldVerpackung· 2021
Prakrishi Dréchen Uebst Verpackung
by Vishal Vora
Client: Prakrishi
A' Design Award an Gold Winner in Verpackung Category
- 32,977
- Verified Award Winner
- Verify Award Status for #117439
The Design
About Prakrishi Dréchen Uebst Verpackung
Prakrishi ass eng Verpackungsserie fir dréchen Uebst, déi fir den indesche Maart entwéckelt gouf. Den Design presentéiert eng visuell Geschicht vun engem Kinnekräich vun der Gesondheet, an deem all dréchen Uebst als Kinnek vu sengem eegene Räich duergestallt gëtt. D'Verpackung ass monochromatesch, an nëmmen dat dréchent Uebst ass a Faarf gedréckt, sou datt d'Liewensmëttel de Blécklick vun all Pak gëtt. D'Serie benotzt Zip-Lock-Tuten mat Véierfaarwendrock. All Pak moosst 140 mm an der Breet an 210 mm an der Héicht. D'Zil ass, de Produit op engem vollgepaakte Regal kloer an erkennbar ze maachen.
The Recognition
About the A' Design Award an Gold
Prakrishi Dréchen Uebst Verpackung ass e Gewënner vum A' Design Award an Gold, enger héich prestigiéiser Unerkennung, déi un éischtklassesch, wonnerbar an erausragend Designe vergi gëtt. Gold-Gewënner si ganz innovativ, visionär a blendend glänzend Kreatiounen, déi d'Talent, d'Wäisheet an d'Fäegkeete vun hire Designer reflektéieren. Et gëtt erwaart, datt Prakrishi Dréchen Uebst Verpackung eng héich gelueften, trendsetzend a monumental Erfindung ass, déi beispillosen Wäert liwwert. Dëst mam Gold ausgezeechent Design ass e spektakuläert, respektéiert Projet, dat d'Grenze vun der Konscht, der Wëssenschaft, vum Design an der Technologie erweidert. Prakrishi Dréchen Uebst Verpackung erzeegt intensiv Wënsch, erweckt Leidenschaft, encouragéiert Kreativitéit a faszinéiert eis.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Challenge was to create range of dry fruit packaging with strong visual narrative meant for Indian market, we created a packaging range with strong visual story of dry fruits on shelf where hundreds of products are fighting for attention.
- Dimensions & Packaging
- Width 140mm X Height 210mm
- Tags
- Savoury Snacks, Dry Fruits, Nuts, Healthy Foods, Packaging Design, Communication Design,
- Production Technology
- Swiss Pack Zip Lock Packaging With 4 Color Printing
- Design Challenge
- Hardest Part Of This Packaging Was To Crack Right Approach For Design At The Same Time Have A Strong Visual Appeal On Shelf.
- Research
- Understand the consumer mind set and need of the very market it is going to sell,
- Inspiration
- Dry Fruit Is King Of Food And Health, There Is One Phrase That We Become What We Eat, When We Eat Healthy Food We Surely Lead A Healthy Life, Our Intended Design Strategy Was To Create A Packaging That Tells A Story of Kingdom Of Health Where Each Dry Fruit Is Depicted As A King Of Its Kingdom, Consumer Will Surely Love To Live In This Kingdom Of Health. We Created A Packaging Range With Strong Shelf Appeal and hook; Monochromatic Packaging With Each Dry Fruit Is Portrayed In Color As Strong Differentiator.
- Project Duration
- The project started in July 2020 in India and finished in December 2020 in India
- Operation Flow
- Most challenging part of design is to understand scientific description of people and culture with their custom and habits based on that data entire design exercise took place and we succeeded to connect the consumer emotionally with a clear brand story.
- Patents
- None
- Team Members
- Vishal Vora and Team
- Image Credits
- Vishal Vora and Team
Sponsored
Explore Beyond Designers.org
Discover products, services and opportunities from our advertising partners.
More to Explore
Related Designs
Explore more award-winning designs from the same category, selected by merit.
