Macy’s Website Website-Interface by Willy Lai and Dave Torres

Macy’s Website Website-Interface by Willy Lai and Dave Torres is a highly esteemed winner of the very prestigious 2020 A' Design Award an Sëlwer in Interface, Interaktioun a Benotzererfaarung Design Competition Category.

SëlwerInterface· 2020

Macy’s Website Website-Interface

by Willy Lai and Dave Torres

Client: Macy's

A' Design Award an Sëlwer Winner in Interface Category

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Colors

The Design

About Macy’s Website Website-Interface

D'Websäit vu Macy's ass eng Online-Retail-Interface, déi et de Clienten erlaabt, d'Produkter, déi Macy's ubitt, ze duerchsichen an ze kafen. D'Websäit gouf als Äntwert op de Feedback vun de Clienten nei designt, wat zu engem klorem an einfachem Layout gefouert huet, deen vu Modemedien a Konsumententechnologieprodukter inspiréiert ass. Responsiv Webtechnologien erméiglechen den Zougrëff iwwer Laptoen, Tabletten a Smartphonen. Eng ëmfangräich Fuerschung huet d'Aarbecht gefouert, dorënner Benotzerëmfroen, Interviewen, A/B-Testen an Usability-Testen. Déi méi einfach Struktur vereinfacht de Kafprozess a verbessert d'Benotzerengagement.

The Recognition

About the A' Design Award an Sëlwer

Macy’s Website Website-Interface ass e Gewënner vum A' Design Award an Sëlwer, enger aussergewéinlech prestigiéiser Unerkennung, déi un Designe vun der héchster Qualitéit, prächteg a beandrockend vergi gëtt. Sëlwer-Gewënner si bemierkenswäert brillant a ganz kreativ Wierker, déi d'erausragend Expertise, d'Talent an d'Schaarfsënnegkeet vun hire Designer weisen. Et gëtt erwaart, datt Macy’s Website Website-Interface e wonnerbart, mustergëlteg, bemierkenswäert professionellt an déif innovatiivt Wierk ass. Dëst mam Sëlwer ausgezeechent Design ass eng bemierkenswäert, bewonnert Erfindung, déi dozou bäidréit, d'Grenze vun der Konscht, der Wëssenschaft, vum Design an der Technologie ze erweideren. Macy’s Website Website-Interface ass eng Kreatioun, op déi vill neidesch sinn, déi Wënsch erweckt, positiv Gefiller bréngt an Erstaunen a Wonner erweckt.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: In 2019, Macys website was redesigned in direct response to customer feedback, resulting in a clean, simple, and fashion-inspired design that dramatically improved user engagement.
Dimensions & Packaging: We developed resonsive web design across different devices.
Tags: Macys, macys.com, Web, Website, Redesign, UX, user experience, fashion, e-commerce
Production Technology: We utilized modern responsive web technologies.
Design Challenge: The creative challenges for this project included creating a user friendly, fashion-inspired design at scale while supporting a variety of business goals for a large and complex traditional organization. Culture transformation was crucial to realize and operationalize the new design.
Research: Extensive user experience research was performed over the course of the project, including user surveys, user interviews, A/B testing, formal usability lab testing, remote usability testing, and guerrilla-style usability tests conducted at Macys stores.
Inspiration: The design of our new website was inspired by premier fashion media and leading consumer technology products, and our goal was to create a clean, simple, and fashion-inspired design that would help differentiate Macys from it's competitors.
Project Duration: The project started in October 2018 and finished in October 2019. The team members were based in San Francisco and New York.
Operation Flow: Users can access the website via a laptop computer, tablet, or smartphone. The new website design streamlines user purchases through a simpler, cleaner, and fashion-inspired design.
Team Members: Willy Lai
Dave Torres
Agata Krol
Ricky J Li
Hafez Janssens
Philis Liu
Elena Rubtsova
Stephanie Houle
Image Credits: Images courtesy of Macys.