Macy’s App Redesign Primary Function: Mobil Akaf-Applikatioun by Willy Lai and Dave Torres

Macy’s App Redesign Primary Function: Mobil Akaf-Applikatioun by Willy Lai and Dave Torres is a highly esteemed winner of the very prestigious 2020 A' Design Award an Sëlwer in Mobil Technologien, Applikatiounen a Software Design Competition Category.

SëlwerMobil· 2020

Macy’s App Redesign Primary Function: Mobil Akaf-Applikatioun

by Willy Lai and Dave Torres

Client: Macy's

A' Design Award an Sëlwer Winner in Mobil Category

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Colors

The Design

About Macy’s App Redesign Primary Function: Mobil Akaf-Applikatioun

Macy's App ass eng mobil Akaf-Applikatioun, déi 2019 fir Android- an iOS-Geräter nei gestalt gouf. D'Applikatioun erméiglecht et de Clienten, Moud-, Schéinheets- an Haiproduiten iwwer e Smartphone oder Tablet ze duerchsichen an ze kafen. D'Layout ass propper an einfach, an hëlt visuell Aureguunge vu Moudmedien a Konsumenten-Technologieprodukter. Kamerabaséiert Tools ënnerstëtzen d'Scannen an d'Bezuelen, an d'Fonktiounen vun der augmentéierter Realitéit erlaben et de Clienten, d'Produiten virum Akaf ze kucken. D'Neigestaltung baséiert op enger extensiver Benotzerfuerschung an op Client-Feedback, an d'Benotzerengagement ass no der Lancéierung eropgaang.

The Recognition

About the A' Design Award an Sëlwer

Macy’s App Redesign Primary Function: Mobil Akaf-Applikatioun ass e Gewënner vum A' Design Award an Sëlwer, enger aussergewéinlech prestigiéiser Unerkennung, déi un Designe vun der héchster Qualitéit, prächteg a beandrockend vergi gëtt. Sëlwer-Gewënner si bemierkenswäert brillant a ganz kreativ Wierker, déi d'erausragend Expertise, d'Talent an d'Schaarfsënnegkeet vun hire Designer weisen. Et gëtt erwaart, datt Macy’s App Redesign Primary Function: Mobil Akaf-Applikatioun e wonnerbart, mustergëlteg, bemierkenswäert professionellt an déif innovatiivt Wierk ass. Dëst mam Sëlwer ausgezeechent Design ass eng bemierkenswäert, bewonnert Erfindung, déi dozou bäidréit, d'Grenze vun der Konscht, der Wëssenschaft, vum Design an der Technologie ze erweideren. Macy’s App Redesign Primary Function: Mobil Akaf-Applikatioun ass eng Kreatioun, op déi vill neidesch sinn, déi Wënsch erweckt, positiv Gefiller bréngt an Erstaunen a Wonner erweckt.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: In 2019, we redesigned Macys app in direct response to customer feedback that our site was in need of improvement. We launched a new app design that was clean, simple, and fashion-inspired. User engagement increased dramatically following the launch of the new design.
Dimensions & Packaging: We developed native apps for Android and iOS platforms.
Tags: Macys, Macys App, App, Redesign, UX, user experience, fashion, e-commerce
Production Technology: We utilized native app technologies, including camera-based features for scan and pay, and augmented reality features.
Design Challenge: The creative challenges for this project included creating a user friendly, fashion-inspired design at scale while supporting a variety of business goals for a large and complex traditional organization. Culture transformation was crucial to realize and operationalize the new design.
Research: Extensive user experience research was performed over the course of the project, including user surveys, user interviews, A/B testing, formal usability lab testing, remote usability testing, and guerrilla-style usability tests conducted at Macys stores.
Inspiration: The design of our new app was inspired by premier fashion media and leading consumer technology products, and our goal was to create a clean, simple, and fashion-inspired design that would help differentiate Macys from it's competitors.
Project Duration: The project started in October 2018 and finished in October 2019. The team members were based in San Francisco and New York.
Operation Flow: Users can access the app via a smartphone or table. The new app design streamlines user purchases through a simpler, cleaner, and fashion-inspired design.
Team Members: Willy Lai
Dave Torres
Olchi Skant
Ricky J Li
Tussanee Garcia-Shelton
Philis Liu
Amanda Richardson
Stephanie Houle
Image Credits: Images courtesy of Macys.