Tongue-Bongue Candy Package by Victoria Ax

Tongue-Bongue Candy Package by Victoria Ax is a highly esteemed winner of the very prestigious 2020 A' Design Award an Bronze in Verpackungsdesign Competition Category.

BronzeVerpackung· 2020

Tongue-Bongue Candy Package

by Victoria Ax

Client: Vi_ax

A' Design Award an Bronze Winner in Verpackung Category

16,999

Verified Award Winner

Verify Award Status for #97413

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Tongue-Bongue Candy Package

De Wonsch war et e Package ze schafen fir iergendenger Iessen. Wann Dir Verpackungen entwéckelt, ass et wichtegst onberechenbar ze sinn. Well et vill stereotypesch Léisunge um Maart sinn, sollt eppes anescht gesicht ginn, soll ee vun de Schabloune fort goen. An Opmierksamkeet gouf op d'Iessprozess selwer bezuelt wéi d'Iessen an de Mond setzen. Dëst war en Hannergrond zu Iddi. D'Leit benotzen d'Zong fir all méiglech Séissegkeeten ze suckelen. Tongue-geformte Lollipops kreéieren eng surreal Metapher "Zong op (mënschlech) Zong".

The Recognition

About the A' Design Award an Bronze

Tongue-Bongue Candy Package ass e Gewënner vum A' Design Award an Bronze, enger héich prestigiéiser Unerkennung, déi un erausragend Designe vergi gëtt, déi sech duerch Kreativitéit, Erfindungsgab a Schlauheet ausgezeechnen. Bronze-Gewënner si voll Fäegkeet a opfälleg kreativ Wierker, déi déi grouss Erfahrung, d'Fantasie an d'Ressourceréichtum vun hire Designer bestätegen. Et gëtt erwaart, datt Tongue-Bongue Candy Package e héich geschätzt, bewonnert a beléifte Géigestand ass, bemierkenswäert professionell an innovativ. Dëst mam Bronze ausgezeechent Design integréiert déi beschte Praktike vun der Konscht, der Wëssenschaft, vum Design an der Technologie an zeechent sech duerch Opmierksamkeet fir Detailer aus. Tongue-Bongue Candy Package erfëllt Bedierfnesser exzellent, beréiert Wënsch, bezauberet Gefiller an erweckt Neigierecht.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: People use the tongue to suck all sorts of sweets. Tongue-shaped lollipops create a surreal metaphor "tongue on (human) tongue".
Dimensions & Packaging: 50 x 50 x 70 mm assembled
240 x 250 mm for printing
Tags: tongue, tongue-bongue, package, toy-package, fruits
Production Technology: paper
Design Challenge: Most difficult was to understand how to transport this package to shops and for whom this package can be, since the upper part cannot be wrinkled. Solution was that the packaging works as a gift or sells in luxury demand, especially since it is going by hand.
Research: The packages that are in the store are mostly standard (square, rectangular), and do not lure to make a spontaneous buy. Idea was to make an offer for a new version of packaging that one wants to support in hands, study and buy.
Inspiration: The wish was to create a package for some kind of food. Attention was paid on eating process itself such as taking and putting food in the mouth. This was a background to idea.
Project Duration: Project was made for German package competition, started in Moscow, February-April 2017.
Operation Flow: The tongue starts from the back of the box, covers the opening area of the box (works as an additional protection against opening), and "closes" through a slot in the mouth. It turns out into box-mouth in which lay candy-tongues.