Mixed Reality Holographesch Installatioun by Aleksandr Volkov

Mixed Reality Holographesch Installatioun by Aleksandr Volkov is a highly esteemed winner of the very prestigious 2020 A' Design Award an Sëlwer in Evenement an Happening Design Competition Category.

SëlwerEvenement· 2020

Mixed Reality Holographesch Installatioun

by Aleksandr Volkov

Client: Economiton

A' Design Award an Sëlwer Winner in Evenement Category

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Verified Award Winner

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The Design

About Mixed Reality Holographesch Installatioun

Mixed Reality ass eng interaktiv holographesch Installatioun, déi fir e Messestand iwwer d'Energiestrategie vun der Stad Moskau geschafe gouf. D'Installatioun baséiert op dem Pepper's Ghost Prinzip, deen ëm zousätzlech Schichte erweidert gouf. Eng LED-Hannergrondmauer, dräi Buedemprojekteren an LED-Beliichtung, déi un der Plafong montéiert ass, schaffen zesumme mat holographescher Folie, Spigelen a Toun. Animéiert Liicht a Schied gi de projizéierten Objeten e staarke Sënn vu Präsenz. D'Visiteure wielen en Theema op engem Touchscreen a kucke wéi Figuren a Grafiken an der Loft opdauchen a sech opléisen.

The Recognition

About the A' Design Award an Sëlwer

Mixed Reality Holographesch Installatioun ass e Gewënner vum A' Design Award an Sëlwer, enger aussergewéinlech prestigiéiser Unerkennung, déi un Designe vun der héchster Qualitéit, prächteg a beandrockend vergi gëtt. Sëlwer-Gewënner si bemierkenswäert brillant a ganz kreativ Wierker, déi d'erausragend Expertise, d'Talent an d'Schaarfsënnegkeet vun hire Designer weisen. Et gëtt erwaart, datt Mixed Reality Holographesch Installatioun e wonnerbart, mustergëlteg, bemierkenswäert professionellt an déif innovatiivt Wierk ass. Dëst mam Sëlwer ausgezeechent Design ass eng bemierkenswäert, bewonnert Erfindung, déi dozou bäidréit, d'Grenze vun der Konscht, der Wëssenschaft, vum Design an der Technologie ze erweideren. Mixed Reality Holographesch Installatioun ass eng Kreatioun, op déi vill neidesch sinn, déi Wënsch erweckt, positiv Gefiller bréngt an Erstaunen a Wonner erweckt.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The interactive installation was the central part of the exhibition stand and told about the energy strategy of the city of Moscow. To solve the presentation problem, we used hologram technology using a special approach, which allowed us to get a deep illusion of the presence of real objects. Due to the combination of screens, projections, mirrors and sound, we got all the attributes of real objects, except touch.
Dimensions & Packaging: 18000 х 10000 х 4500
Tags: Hologram, exhibition stand, interactive installation, holographic screen, Pepper’s Ghost, Ventuz, realtime graphic, infographics
Production Technology: We used the traditional Pepper’s Ghost concept. The setup itself consisted of a LED backdrop wall, three projectors for the floor and LED mounted to the ceiling. Using of the projectors gave the opportunity to extend animations from the backdrop wall via the floor onto the holographic foil. Also, we added plasticity to the hologram by providing it with an animated shadow. We created our own UI for a designers to make them work in general animation channel of entire scene.
Research: We have all seen holograms in science fiction films, but real technology is very far from these examples. How can we approach these results without going into fundamental physics? We found the most affordable technology and tried to add the missing elements. After going through different effects, we realized that the main thing that makes us believe in a hologram is its effect on the objects around, namely light and shadow. By adding these attributes, we get tremendous realism.
Inspiration: When we received a task to present a topic related to energy, we immediately wanted the graphics to be weightless and represent energy itself. When we started looking for suitable solutions, we discovered an old technology from 1584 - Pepper's Ghost. In its current form, it had a number of serious flaws and we decided to finalize it, which led us to unexpected and very interesting results.
Project Duration: The project started on October 3, 2017 in Moscow and finished on October 7, 2017. It was exhibited in the first International forum on energy efficiency and energy development "Russian energy week"
Operation Flow: Interaction with the installation took place using the touch screen. The user chose a topic of interest and watched objects, figures, and graphs that explain complex processes in the energy industry appear or dissolve in the air.