Wild Cook Advertising Affiche by Ladan Zadfar and Mohammad Farshad

Wild Cook Advertising Affiche by Ladan Zadfar and Mohammad Farshad is a highly esteemed winner of the very prestigious 2020 A' Design Award an Eisen in Reklamm, Marketing a Kommunikatiounsdesign Competition Category.

EisenReklamm· 2020

Wild Cook Advertising Affiche

by Ladan Zadfar and Mohammad Farshad

Client: Creator studio

A' Design Award an Eisen Winner in Reklamm Category

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Verified Award Winner
Verify Award Status for #99688

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Wild Cook Advertising Affiche

Annoncéieren ass ee vun de wichtegsten Deeler vun der Presentatioun vun engem Produkt. Fir en Design kënnen ze presentéieren, sollten d'Designers d'Haaptaspekter vum Design verstoen a fir et op eng artistesch Manéier ze presentéieren, musse se sech op seng wichtegst Feature konzentréieren. De präsentéierten Design ass Reklammsplakater fir e Produkt dat anescht gëtt Fëmme Geroch vu glater Verbrennung vu natierlechen Materialien un Liewensmëttel dat ass firwat d'Designers insistéiert hunn, natierlech Materialien ze brennen an den Damp aus hinnen. D'Intentioun vun den Designer war hir Virwëtz zu de Reklammen ze stimuléieren.

The Recognition

About the A' Design Award an Eisen

Wild Cook Advertising Affiche ass e Gewënner vum A' Design Award an Eisen, enger prestigiéiser Unerkennung, déi un gutt Designe vergi gëtt, déi déi professionell an industriell Ufuerderunge erfëllen, déi vu gutt gestaltene Kreatioune erwaart ginn. Eisen-Gewënner weisen déi grouss Fäegkeet, déi héich Spezialiséierung, dat Expertewëssen an d'kreativ Kapazitéit vun hire Schëpfer. Et gëtt erwaart, datt Wild Cook Advertising Affiche eng héich geschätzt, bewonnert a beléifte Kreatioun ass, déi praktesch an innovativ ass. Dëst mam Eisen ausgezeechent Design integréiert déi beschte Praktike vun der Industrie a huet kompetent technesch Eegeschaften, déi mat Know-how an Talent verbonne sinn. Wild Cook Advertising Affiche gëtt fir seng Grëndlechkeet respektéiert a ass gestalt, d'Liewensqualitéit ze verbesseren an ze hëllefen, d'Welt zu enger besserer Plaz ze maachen.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The presented design is advertising posters for a product which gives different smoking scents from smooth burn of natural materials to food that is why the designers insisted on showing natural materials burning and the smoke coming out of them. It is also important to mention that all posters were photographed.
The designers intention was to show the main message in a minimal way that draws people's attention and stimulate their curiosity about the advertising.
Tags: Food, Smoked food, Smoking device, Smoke flavor, Smoke scent, Beverage, Smoke, Wild cook, Poster, Advertising
Production Technology: All the posters were photographed in a studio and with natural materials. The designers gathered all their insights about the settings and they finalized the production.
Design Challenge: The main challenge was to find the best way to burn the materials without disfiguring the material and also to photograph the smoke and the burnt material in one shot.
Research: To design the best poster for a product, a lot of detailed researches are needed. The designers had to look for people's expectation of an advertisement, what can stimulate their curiosity, what range of age are the product's potential costumers and most importantly what is the simplest way to give a message and preserve the artistic features.
Inspiration: Advertising is one of the most important parts of presenting a product. To be able to present a design, designers should understand the main aspects of the design and in order to present it in an artistic way, they have to focus on its most important features. In this case, the main question was how to show people that by using this product they can have different kind of smoking scents for their food and make them curious about the design. The presented design is a combination of burnt vegetables and smoke to present the main feature of the product which is the smoking scent that it gives to the food.
Project Duration: The project started in September 2019.
Team Members: Ladan Zadfar
Mohammad Farshad
Image Credits: Ladan Zadfar and Mohammad Farshad