Mao Tai Chun Verpackung fir Alkohol vum Zeng Li

D'Wierk Mao Tai Chun Verpackung fir Alkohol vum Designer Zeng Li ass en héich geschätzten Gewënner vum prestigiéisen 2020 A' Design Award an Bronze an der Wettbewerbskategorie Verpackungsdesign.

BronzeVerpackung· 2020

Mao Tai Chun Verpackung fir Alkohol

vum Zeng Li

Client: Shenzhen YUTO packaging technology co.LTD

A' Design Award an Bronze Gewënner an der Kategorie Verpackung

17,360

Verifizéierte Präisgewënner

Präisstatus fir #99708 verifizéieren

Kuckt beim A' Design Award Pressemëtteelung Award Badge

Faarwen

Den Design

Iwwer Mao Tai Chun Verpackung fir Alkohol

Mao Tai Chun ass e Verpackungsdesign fir e chinesesche Likör. D'Fläsch ass aus mattgréngem Keramik hiergestallt, mat enger Héichtemperatur-Brenndroucktechnik verzéiert, an huet e Fassungsvermol vu 500 Milliliter. De Metalldeckel orientéiert sech um Thema vum Joer vun der Rat a gëtt duerch en Aushéiltprozess geformt. Déi äusser Këscht ass aus beigem Spezialpabeier gemaach, mat Schmuckfaarwen bedréckt an duerch Heeschpressung verfeinert. Text a kulturell Motiver bleiwen einfach a kloer. Den Design verbënnt e fléiende Fee-Motiv mam Rat-Symbol, fir déi traditionell chinesesch Kultur enger jonker Konsumentegeneratioun ze presentéieren.

D'Unerkennung

Iwwer den A' Design Award an Bronze

Mao Tai Chun Verpackung fir Alkohol ass e Gewënner vum A' Design Award an Bronze, enger héich prestigiéiser Unerkennung, déi un erausragend Designe vergi gëtt, déi sech duerch Kreativitéit, Erfindungsgab a Schlauheet ausgezeechnen. Bronze-Gewënner si voll Fäegkeet a opfälleg kreativ Wierker, déi déi grouss Erfahrung, d'Fantasie an d'Ressourceréichtum vun hire Designer bestätegen. Et gëtt erwaart, datt Mao Tai Chun Verpackung fir Alkohol e héich geschätzt, bewonnert a beléifte Géigestand ass, bemierkenswäert professionell an innovativ. Dëst mam Bronze ausgezeechent Design integréiert déi beschte Praktike vun der Konscht, der Wëssenschaft, vum Design an der Technologie an zeechent sech duerch Opmierksamkeet fir Detailer aus. Mao Tai Chun Verpackung fir Alkohol erfëllt Bedierfnesser exzellent, beréiert Wënsch, bezauberet Gefiller an erweckt Neigierecht.

Hannert dem Design

Press Kit

Credits, Teammemberen an technesch Detailer vum Designer zur Verfügung gestallt.

Eenzegaarteg Eegeschaften: Metal lid is according to the year of the rat theme design for the element, use hollow out process, on the bottle and packaging with concise highlighted text structure and cultural elements is given priority to, highlight the charm of Chinese elements, the use of master han meilin zodiac stamp also further enhance the product added value and cultural connotation, combine the lovely mouse Mao Tai Chun wine its own cultural IP, the creation belongs only to Mao Tai Chun Liquor products own unique cultural memory, the more attractive to modern young consumers, can a new generation of young people cognition contributed to the traditional Chinese fashion elements
Dimensiounen & Verpackung: The body is made of high temperature yaguang ceramic bottle, with a capacity of 500ml, a height of 24cm, a diameter of 9cm, a height of 285cm, a width of 14cm and a width of 13cm.
Tags: Liquor, packaging design, The mouse、The fairy、Chinese fashion elements
Produktiounstechnologie: The body of the bottle adopts the high temperature calcination printing technology on the green ceramic bottle, the lid is the metal hollowing technology, and the outer package adopts the beige special paper spot color printing and hot stamping technology.
Design Erausfuerderung: Whether it is the bottle or the packaging for the master element color grasp, in this case the required technology is not easy to achieve, because it is time-consuming and laborious.But have to admit that displaying graphic design is a better technique than other common designs.However, when it comes to mass production, we need to compromis
Fuerschung: This is a new liquor products design, its purpose is to better to incorporate MaoTaiChun culture and the Chinese classical culture, maotai flying fairy and the combination of the zodiac rat, to better carry forward China's five thousand years of cultural spirit, make modern consumers can feel the charm of Chinese elements better enjoy the premium Liquor, on the basis of improving cultural identity.
Inspiratioun: Innovative culture of Liquor products, become a trend in today's market, as a kind of profound cultural accumulation and product support Mao Tai Chun Liquor, in order to make a Chinese fashion product, from its own cultural connotation as the breakthrough point, refined maotai culture the fairy as the theme, combined with the concept of the rat year, not only intuitive let the consumer feel the charm of Chinese culture, also can better enhance its brand of IP
Projetdauer: The project was launched in shenzhen in December 2019 and completed in shenzhen in January 2020. The design was completed in shenzhen, and the proofing and production were conducted in shenzhen
Operatiounsablaf: In graphic design, the concept of color illustration is to convey the concept of "values", which is the same as the product in visual communication and consumer groups, so as to better tell consumers that the innovation, richness and inclusion of the product make the product gender-free and convexity reduce the better opportunity of the produc
Teammemberen: Designer：Zeng Li；Art direction：Li Yu Chun、Su Yong、Lei Xiao
；modeling：Yao Qi Qiang