Interviews with Jonathan Ramirez and Juliana Betancur

I have over 15 years of experience in the design industry, working for prominent companies such as Dieste Inc., VMLY&R, and Digitas, among others. I've had the privilege of working with great clients like Boehringer Ingelheim, Honda, and Coca-Cola. My educational background includes a degree in Professional Advertising from Universidad Católica and training in Graphic Design from Ingecomputo.

I've always been passionate about creativity and innovation, which is what drew me to design. I started my journey by studying Graphic Design at Ingecomputo and honing my skills as an Art Director. I was fortunate to have mentors who supported and inspired me along the way, guiding me towards a successful career in design.

When designing, I prioritize creativity, innovation, and collaboration. I believe in creating visually compelling designs that resonate with the audience. I rely on a combination of digital tools and hands-on techniques to bring my ideas to life, and I always strive to push the boundaries of design to create impactful and memorable work.

Designing is an exhilarating process for me, and I feel a range of emotions throughout. The most exciting phase is the initial idea generation, where anything is possible. Seeing a project come to life and knowing that it will make a positive impact is incredibly fulfilling and brings me great joy.

My background in advertising and graphic design has equipped me with a diverse skill set that has been invaluable throughout my career. In addition to design skills, I've developed strong leadership, communication, and problem-solving abilities, which have been essential to my success as a designer. My wife, who is a copywriter, has also been a huge influence on my work, providing valuable insights and creative input.

My future plans include continuing to push the boundaries of design and innovation, and to collaborate with talented individuals to create impactful and memorable work. My dream design project would be to work on a large-scale public installation that inspires and engages the community.

My advice to young designers is to never stop learning and experimenting. Be open to new ideas and perspectives, and don't be afraid to take risks. Surround yourself with talented and supportive people, and always strive to push the boundaries of your creativity.

My advice to fellow designers is to stay true to your vision and never compromise on quality. Always put the needs of your clients first, and never stop pushing yourself to innovate and create. Remember that success is a journey, not a destination, so enjoy the process and always keep learning and growing.

My day typically starts with reviewing project deadlines and priorities. I spend a lot of time brainstorming ideas, collaborating with my wife thinking concepts, and meeting with clients to discuss project updates and feedback. I also dedicate time to staying up-to-date with the latest design trends and techniques.

I believe it's important to stay informed about the latest design trends and innovations, but I also think it's essential to develop your own unique style and aesthetic. I draw inspiration from a variety of sources, including art, fashion, and technology, and I'm always looking for new and innovative ways to push the boundaries of design.

For me, good design is about more than just aesthetics; it's about solving problems and creating meaningful experiences. A well-designed product or project is one that effectively meets the needs of its users while also being visually compelling and engaging. I believe that good design should be intuitive, accessible, and innovative, and should ultimately improve the lives of the people who interact with it.

I know a design is ready when it effectively communicates the intended message or function and resonates with its intended audience. While there's always room for improvement, there comes a point where further iteration doesn't significantly enhance the design. At that point, it's important to trust your instincts and move forward with confidence.

One of my biggest design projects was a campaign I worked on for International Amnesty, which won several awards, including Gold at the LUUM Awards and a Shortlist at Cannes Lions. I'm especially proud of this project because it effectively communicated the client's message and had a positive impact on society.

One of my favorite designers is Alberto Mielgo. His iconic work has had a profound influence on the design industry, and I admire his creativity, innovation, and commitment to excellence.

I'm originally from Colombia, but I currently live and work in the United States. My cultural background has had a significant influence on my design work, and I draw inspiration from a variety of sources, including art, music, and literature. In my free time, I enjoy exploring new cities, Playing soccer, and spending time with my family.

My work culture is collaborative, creative, and results-driven. I believe in fostering a supportive and inclusive work environment where everyone feels valued and empowered to contribute their ideas and expertise. I believe that by working together, we can achieve great things and create meaningful and impactful design solutions.

As a designer, I'm passionate about using my skills and expertise to give back to the community. I've worked on several pro bono projects for nonprofit organizations and charities, and I'm always looking for ways to use design to make a positive impact on society. Additionally, I'm involved in several design events and conferences aimed at supporting young designers and promoting creativity and innovation in the industry.

Participating in the A’ Design Award has been a truly rewarding experience for me. It has provided me with the opportunity to showcase my work on a global stage and connect with other talented designers and creatives from around the world. The feedback and recognition I've received through the A’ Design Award have been incredibly valuable and have helped me to grow and develop as a designer.

The main principle behind the design of the Primavera Quirot brand was to reflect the unique identity and specialization of Dr. Primavera Quirot in aesthetic surgery. The inspiration came from blending her initials, P and Q, with the mathematical concept of the Golden Ratio icon, creating a logo that mirrors both her personality and dedication to the art of aesthetics.

Our main focus in designing the Primavera Quirot brand was to create a distinctive visual identity that embodies excellence and beauty in her professional practice of aesthetic surgery. We aimed to craft a logo that reflects Dr. Quirot's personality and dedication while ensuring it is visually appealing and memorable.

Our future plans for this award-winning design involve implementing it across various mediums such as stationery, social media, and other branding materials. We aim to help Dr. Primavera Quirot establish a unique and recognizable brand in the field of aesthetic surgery.

The project took approximately 4 weeks to complete: 1 week for strategy, 2 weeks for creativity, and 1 week for design.

This design was commissioned with the aim of creating a visual identity that reflects Dr. Primavera Quirot's unique identity and specialization in aesthetic surgery. We decided to blend her initials, P and Q, with the Golden Ratio icon to create a logo that is both distinctive and harmonious.

This design is being used by Dr. Primavera Quirot for her professional practice in aesthetic surgery.

The opportunity to create a visual identity for Dr. Primavera Quirot's professional practice in aesthetic surgery inspired us to design this particular type of work.

It was primarily created by our design team. Jonathan Ramirez Ceballos Head of Art and Design and Juliana Betancur Brand Creative Director

The target customers for this design are individuals seeking aesthetic surgery services.

What sets this design apart is the integration of Dr. Primavera Quirot's initials, P and Q, with the Golden Ratio icon, creating a logo that is both distinctive and harmonious.

The name "Primavera Quirot" is derived from the name of the client, Dr. Primavera Quirot, and reflects her unique identity and specialization in aesthetic surgery.

We used various Adobe software programs, such as Illustrator, Animate, After Effects and Photoshop, to create this brand design.

The most unique aspect of this design is the integration of Dr. Primavera Quirot's initials, P and Q, with the Golden Ratio icon, creating a logo that reflects both her personality and dedication to the art of aesthetics.

We primarily worked within our design team, which includes people with technical and specialized skills in graphic design, creativity and animation.

Technology plays a crucial role in this branding by providing the tools necessary to create a modern and long-lasting brand identity. By leveraging design software such as Adobe Illustrator and Photoshop, we were able to blend Dr. Primavera Quirot's initials with the Golden Ratio icon, creating a visually appealing and memorable logo that reflects both her personality and dedication to the art of aesthetics.

Yes, our design is influenced by research on the Golden Ratio and its significance in art and aesthetics. We also conducted research on Dr. Primavera Quirot's unique identity and specialization in aesthetic surgery.

Some of the challenges we faced included finding the right balance between Dr. Primavera Quirot's initials and the Golden Ratio icon to create a logo that is both distinctive and harmonious.

We decided to submit our design to an international design competition because we believed it had the potential to stand out and be recognized internationally.

We learned a lot about the importance of research and planning in the design process, as well as the importance of teamwork in achieving the best possible results.

In an industry as competitive as aesthetics, it's crucial to stand out and convey a sense of premium quality. Our design aims to achieve just that by providing Dr. Primavera Quirot with a distinctive and harmonious brand identity that reflects her unique identity and specialization in aesthetic surgery. By blending her initials with the Golden Ratio icon, we've created a logo that exudes excellence and beauty, setting her practice apart from the competition.

The inspiration comes from the need to capture the essence of a data and CRM company in a modern, digital manner. The name "LAX" signifies calmness, while the heart symbolizes customer care often overlooked in CRM. Pixels reflect digitalization and data importance, merging these elements to create a logo conveying love, tranquility, and modernity.

Our main focus was to craft a distinctive design that articulates technology, customer care, and digitalization. We aimed to create a modern, digital logo conveying love, tranquility, and modernity, capturing the essence of the data and CRM company.

Our future plan is to implement this brand design across all necessary mediums, including stationery, social media, etc., and use it to help the company find the right customers.

The project lasted approximately 4 weeks: 1 week for strategy, 2 weeks for creativity, and 1 week for design.

This design was commissioned with the aim of creating a modern, digital brand for a data collection and CRM messaging company.

This design is being used by the company for which it was created. LAX #datalovers

The need to create a modern, digital brand for a data and CRM company led us to design this work.

No, this design was primarily created by our Creative and design team. Creative Director: Juliana Betancur and Head of Art and Design: Jonathan Ramirez

The target customer for this design is companies in need of data collection and CRM services, especially those operating in the Latin American market.

What sets this design apart is the combination of key elements: a heart to represent customer love, pixels to represent data and digitalization, and the "X" to represent relaxation.

The name "LAX" is derived from "ChiLAX" or "ReLAX," conveying a sense of calm to users.

We used various Adobe software programs, such as Illustrator, Animate, Premiere and Photoshop, to create this brand design.

The most unique aspect of this design is the combination of elements representing customer love, data, and digitalization in a modern, digital way.

We primarily worked within our design team, which includes people with technical and specialized skills in graphic design, creativity and animation.

Technology plays a crucial role in this design as it reflects the essence of a data and CRM company's commitment to helping clients in a human-centric way rather than solely relying on automated processes. While the design incorporates modern digital elements like pixels, its core message revolves around human interaction and care, which is central to the company's ethos.

Yes, our design is influenced by research on the history of the human form, as well as research on the importance of technology and data in the modern world.

Some of the challenges we faced included the need to combine seemingly disparate elements such as customer love, data, and digitalization into a coherent design.

We decided to submit our design to an international design competition because we believed it had the potential to stand out and be recognized internationally.

We learned a lot about the importance of research and planning in the design process, as well as the importance of teamwork in achieving the best possible results.

Yes, one important aspect we'd like to highlight is the emphasis on human-centric technology in this design. While the design incorporates modern digital elements, such as pixels, its core message revolves around human interaction and care, which is central to the company's ethos. This blend of technology and humanity is what sets this design apart and makes it particularly impactful for our client.

I have a strong background in creative management, leadership, and digital design. I studied Graphic Design at Ingecomputo in Manizales, Colombia, and later earned a degree in Professional Advertising from Universidad Católica. Additionally, I attended the Creative Brother School in Buenos Aires, Argentina, to further enhance my skills.

I've always been passionate about creativity and visual expression. Becoming a designer allowed me to turn that passion into a career, where I can use my skills to bring ideas to life and create meaningful experiences for others.

I chose to become a designer because of my love for creativity and visual expression. It's something that has always been a part of who I am, and I couldn't imagine doing anything else.

I specialize in digital design, particularly in advertising and branding. I enjoy creating visually compelling campaigns that resonate with audiences and drive results. In the future, I would love to work on more projects that allow me to explore new and innovative design concepts.

To become a successful designer, it's essential to constantly push yourself to learn and grow. Seek out new experiences, be open to feedback, and never stop honing your craft. Also, don't be afraid to take risks and think outside the box.

A good designer creates visually appealing work, while a great designer goes beyond aesthetics to solve problems and create meaningful experiences for users. Great designers are also excellent communicators and collaborators, able to effectively convey their ideas and work well with others.

A good design effectively communicates its message, engages the audience, and solves a problem. It's visually appealing, functional, and memorable. I evaluate good design based on its impact, creativity, and how well it achieves its objectives.

Good design can make a significant impact on businesses and organizations by helping them stand out, communicate effectively, and connect with their audience. Investing in good design is essential for building brand identity, increasing brand recognition, and driving customer engagement.

If I had the time, I would love to work on projects that focus on social and environmental awareness. I believe design has the power to inspire change and make a positive impact on the world, and I would love to use my skills to support causes that are important to me.

My dream project would be to work on a campaign that raises awareness about an important social or environmental issue and inspires real change. I would love to collaborate with organizations that are making a difference in the world and use my design skills to help amplify their message.

I think the key to success in design is passion, persistence, and a willingness to continually learn and grow. It's essential to stay curious, stay inspired, and never stop pushing yourself to try new things and expand your skills.

I'm inspired by many designers and creatives, but some of the legends who have had a significant impact on me include Milton Glaser, Saul Bass, Paul Rand, and Stefan Sagmeister.

Some of my favorite designs by other designers include the work of Stefan Sagmeister. I admire his creativity, innovation, and willingness to push the boundaries of design. His work is always bold, unexpected, and thought-provoking, and I find it incredibly inspiring and and Adhemas batista whose digital craft is incomparable.

One of my greatest designs is the branding campaign I created for Renault and its Limited Polar Edition. I'm particularly proud of this project because it effectively communicated the client's message, engaged the audience, and achieved outstanding results. Additionally, I think the design itself is visually compelling, memorable, and reflective of the client's brand identity.

To improve as a designer, it's essential to continually challenge yourself, seek out new experiences, and stay open to feedback. I've always been proactive about seeking out learning opportunities, whether it's through formal education, online courses, or self-directed study. I also make a point to stay inspired by exploring new trends, attending design events, and surrounding myself with other creative people.

If I hadn't become a designer, I think I would have pursued a career in another creative field, such as photography or illustration. I've always been passionate about visual expression, and I can't imagine doing anything that didn't allow me to be creative in some way.

Design, for me, is about problem-solving, communication, and creativity. It's about finding innovative solutions to complex problems, effectively conveying ideas and messages, and creating meaningful experiences for users.

I've been fortunate to have many mentors and supporters throughout my career who have helped me grow and develop as a designer. My biggest supporter has always been my family,who has encouraged me to pursue my passions and supported me every step of the way.

I think what has helped me become a great designer is a combination of passion, hard work, and a willingness to continually learn and grow. I'm always pushing myself to try new things, expand my skills, and stay inspired by the world around me.

One of the biggest obstacles I faced early in my career was self-doubt. It took me a while to develop confidence in my abilities and believe that I had what it takes to succeed as a designer. Overcoming that self-doubt and learning to trust my instincts was a significant challenge, but it ultimately made me a stronger and more resilient designer.

I believe designers should present their work in a way that effectively communicates their ideas, showcases their skills, and highlights the value they bring to the project. This could include creating a portfolio website, developing case studies that demonstrate the design process, or presenting work in-person to potential clients or employers.

My next design project is about some watercolor paintings. I'm excited about this project because this kind of expressions allow me to roll my sleeves and release some feeling on the paper. In the future, you can expect to see more innovative and creative work from me as I continue to push the boundaries of design and explore new opportunities for growth and development.

My ultimate goal as a designer is to make a positive impact on the world through my work. Whether it's through creating memorable brand experiences, raising awareness about important social and environmental issues, or inspiring others to pursue their passions, I want to use my skills to make a difference and leave a lasting legacy.

? I think people expect an esteemed designer like myself to consistently deliver high-quality work that exceeds expectations, pushes the boundaries of design, and makes a meaningful impact. They expect creativity, innovation, and a commitment to excellence in everything I do.

Design has the power to shape the way we see the world, communicate ideas, and solve problems. It can help create more inclusive, accessible, and sustainable communities, raise awareness about important social and environmental issues, and inspire positive change. By using design to address the challenges facing society, we can create a better, more equitable world for everyone.

? I'm currently working on NEW YORK ITINERARY and I'm especially excited about it because I have tried a new technic like mixed media, like watercolor, acrylics, marker colors among others. I think it's a project that has the potential to make a real impact and create meaningful change, and I can't wait to see the final results.

Some of the design projects that have given me the most satisfaction are A Letter From the World for International Amnesty and Million Toys for PlayDoh!. I'm particularly proud of these projects because they have given many good friend and new explorations during their creation process. They were challenging, rewarding, and allowed me to push myself creatively in new and exciting ways.

In the coming years, I would like to see the design industry become more inclusive, diverse, and accessible. I think there's still a lot of work to be done to ensure that everyone has equal opportunities to succeed in the field of design, and I'm committed to doing my part to make that happen.

I think the design field is headed towards greater integration of technology, more emphasis on sustainability and social responsibility, and a continued focus on creating meaningful, user-centered experiences. I'm excited to see how the field evolves in the coming years and to be a part of that evolution.

The time it takes to finalize a design project can vary depending on the scope and complexity of the project. On average, I would say it takes me about 4 weeks among brainstorming, planning, researching and designing to complete a design project from start to finish.

When I have a new design project, I typically start by gathering as much information as possible about the client, their objectives, and their target audience. From there, I like to brainstorm ideas, sketch out rough concepts, and then refine those concepts into a final design.

My life motto as a designer is "creativity takes courage." I believe that creativity requires us to take risks, step outside of our comfort zones, and challenge the status quo. It's about being willing to try new things, make mistakes, and learn from them in order to grow and evolve as a designer.

I think it's a bit of both. Designers have the power to shape trends and influence the way we see the world, but they're also influenced by the cultural, social, and technological trends happening around them. It's a symbiotic relationship where design both reflects and shapes the world we live in.

Technology plays a crucial role in my design process. I use a variety of design software and tools, such as Adobe Creative Suite, to bring my ideas to life and create visually compelling designs. Technology allows me to experiment, iterate, and refine my designs more efficiently and effectively than ever before.

I primarily use Adobe Creative Suite, including Photoshop, Illustrator, InDesign, Premiere, Animate, and After Effects, for my design work. I also use presentation software such as Keynote and PowerPoint to create presentations for clients and stakeholders.

Color, materials, and ambient play a crucial role in design, helping to create mood, evoke emotion, and communicate meaning. They can be used to reinforce brand identity, guide the user experience, and create a cohesive visual language across different touchpoints.

I wish people would ask more about the story behind the design – what inspired it, how it came to be, and what impact it has had. I think understanding the thought process and intent behind a design can help people appreciate it more and see it in a new light.

When I see a new great design or product, I'm always impressed by the creativity, innovation, and attention to detail that went into creating it. I admire the designer's ability to solve problems, push the boundaries of design, and create something truly memorable and impactful.

My wife Juliana Betancur has been my ideal design partner throughout this journey. She has been actively involved in the conceptualization, brainstorming, and research processes, bringing her expertise as a copywriter to the table. Her insights and creativity have been invaluable, and together, we have been able to create designs that exceed our clients' expectations.

I've been fortunate to work with many talented and inspiring people throughout my career who have had a significant influence on my design work. My mentors, colleagues, and clients have all played a role in shaping my design process, pushing me to think differently, and helping me grow as a designer.

Some of the books that have had the most effect on my design include behind the scenes of movies like Spiderman across the verse and the Teenage Mutant Ninja Turtles. These books have provided me with valuable insights, inspiration, and practical advice that have helped me become a better designer and thinker.

I've developed my skills as a master designer through a combination of formal education, hands-on experience, and a commitment to lifelong learning. I'm always seeking out new opportunities to grow and improve as a designer, whether it's through taking classes, attending workshops, or studying the work of other designers.

Irrelative of time and space, I would love to meet and talk with some of the design masters and legends who have inspired me throughout my career, such as Ademas Batista, and Stefan Sagmeister. I would love to hear their stories, learn from their experiences, and soak up as much wisdom and insight as possible.

I'm incredibly grateful for the awards and recognition I've received throughout my career, but I don't think of myself as "famous." For me, it's always been about doing work that I'm proud of, making a positive impact, and pushing the boundaries of design. The awards and recognition are just a bonus – they're a testament to the hard work, dedication, and passion that I bring to my craft.

My favorite color is olive green my favorite place is parent’s home, my favorite food is steak, my favorite season is fall, my favorite thing is soccer ball, and my favorite brand is Winsor and Newton.

One funny experience I had as a designer was my very first day at my first job, I used to work on Windows laptops, in that work they gave me a Mac, So I was so shy because I did not know how to start it. It was a reminder that sometimes the best ideas come when you least expect them, and that it's important to keep a sense of humor in this industry.

What makes my day great as a designer is knowing that I'm making a positive impact through my work, whether it's by solving a problem, inspiring someone, or creating something beautiful. I motivate myself by setting goals, staying organized, and surrounding myself with people who inspire and support me.

When I was a child, it wasn't obvious that I would become a designer, but looking back, there were definitely signs. I was always drawing, creating, and exploring new ways to express myself visually. Design was a natural extension of that passion, and I'm grateful that I've been able to turn it into a career.

In a thousand years from now, I think the world will be a very different place, but I hope that design will continue to play a crucial role in shaping it. I think we'll see even more integration of technology, more emphasis on sustainability and social responsibility, and a continued focus on creating meaningful, user-centered experiences.

I just want to say thank you to all of my fans for their support and encouragement. It means the world to me, and I'm so grateful for the opportunity to share my work with you. I hope that my designs inspire you, challenge you, and bring a little bit of beauty and joy into your lives. Thank you for being a part of my journey!

I've been passionate about art and design for as long as I can remember. I started drawing and creating at a young age and knew from an early age that I wanted to pursue a career in design. I studied Graphic Design at Ingecomputo and later pursued a degree in Professional Advertising from Universidad Católica. Over the years, I've had the opportunity to work with some amazing companies and clients, which has helped me to develop and refine my skills as a designer.

I am currently working as an Associate Creative Director at Dieste Inc., a leading advertising agency based in Los Angeles. At Dieste, we specialize in creating innovative and impactful campaigns for clients across a wide range of industries. Our team is made up of talented and creative individuals who are passionate about pushing the boundaries of design and delivering exceptional results for our clients.

Design, for me, is about more than just creating visually appealing products or experiences. It's about solving problems, telling stories, and connecting with people on a deeper level. Design has the power to inspire, provoke emotion, and drive change, and I believe that as designers, we have a responsibility to use our skills and talents to make a positive impact on the world.

I enjoy working on a wide range of projects, but I'm particularly passionate about projects that allow me to be creative and innovative. I love the challenge of coming up with new and exciting ideas and bringing them to life through design, painting and animation.

One of my favorite designs is a campaign I worked on for my Hometown Government, which aimed to raise awareness about a critical health issue. The campaign was incredibly rewarding to work on because it had a real impact on people's lives and helped to drive positive change in the community.

The first project I worked on for a company was a print advertisement for a local business in my hometown. It was a small project, but it was incredibly exciting to see my design come to life and be used to promote a real-life business.

I don't have a specific favorite material, platform, or technology, as I believe in using whatever tools are best suited to the project at hand. That being said, I do have a lot of experience with Adobe Creative Suite and find it to be an invaluable resource for my work and for hand-draft I would way watercolors.

I feel most creative when I'm surrounded by other creative and passionate people. I love bouncing ideas off of others and collaborating on projects, as I find that this often leads to the most innovative and impactful work.

When designing, I focus on creating visually compelling and engaging designs that effectively communicate the intended message or function. I pay close attention to typography, color, and composition, as I believe that these are key elements in creating effective design solutions.

When I design, I feel a range of emotions, from excitement and anticipation to frustration and satisfaction. The design process can be challenging at times, but there's nothing more rewarding than seeing an idea come to life and knowing that it will have a positive impact on the world.

When my designs are realized, I feel a sense of pride and satisfaction knowing that my work has made a positive impact on the world. Whether it's a print ad, a website, or a social media campaign, seeing my designs out in the world and being used to communicate with people is incredibly fulfilling.

A successful design is one that effectively communicates the intended message or function and resonates with its intended audience. It should be visually compelling, engaging, and memorable, and should ultimately drive the desired action or response from the viewer.

When judging a design, I first consider its effectiveness in communicating the intended message or function. I look at the overall concept, as well as the execution, including typography, color, and composition. I also consider the context in which the design will be used, as well as the intended audience.

I believe that designers have a responsibility to use their skills and talents to make a positive impact on society and the environment. This means creating designs that are not only visually appealing and engaging but also sustainable, inclusive, and socially responsible. Designers should be mindful of the environmental and social impact of their work and strive to create designs that are ethical, equitable, and accessible to all.

The design field is constantly evolving, thanks to advancements in technology, changes in consumer behavior, and shifts in cultural trends. I believe that the future of design lies in innovation, collaboration, and sustainability. Designers will need to adapt to new technologies and platforms, as well as embrace new ways of working and thinking, in order to stay relevant and competitive in an increasingly digital and globalized world.

I haven't participated in any exhibitions recently, but it's something that I would love to do in the future. I think exhibitions are a great way to showcase your work, connect with other designers and creatives, and get inspired by new ideas and perspectives.

I draw inspiration from a wide range of sources, including art, architecture, fashion, and nature. I also find inspiration in everyday life, whether it's a conversation with a friend, a walk in the park, or a visit to a museum. I think it's important to keep an open mind and stay curious, as you never know where inspiration will strike.

My design style is best described as clean, modern, and innovative. I'm always looking for new ways to push the boundaries of design and create visually compelling and engaging work. I believe in starting with a strong concept and then using typography, color, and composition to bring that concept to life in a way that is both impactful and memorable.

I currently live in the United States, but I was born and raised in Manizale, Colombia. I definitely think that my cultural heritage has had a significant influence on my designs, from the colors and textures that I use to the themes and concepts that I explore. One of the pros of living in Colombia is the rich cultural heritage and history, which provides endless inspiration for my work. However, one of the cons is the lack of access to resources and opportunities compared to more developed countries.

When working with companies, I start by understanding their goals, objectives, and target audience. I then collaborate closely with the client to develop a design strategy that aligns with their brand and messaging. Throughout the process, I provide regular updates and feedback to ensure that the final product meets the client's expectations and delivers the desired results.

My advice to companies for working with a designer is to look for someone who is not only talented and creative but also collaborative, communicative, and responsive. It's important to find a designer who understands your brand and your audience and who is able to translate your vision into visually compelling and engaging designs.

My design process typically starts with research and discovery, where I gather information about the project, the target audience, and the competitive landscape. I then move on to concept development, where I explore different ideas and directions for the design. Once a concept has been chosen, I move on to the execution phase, where I bring the design to life through typography, color, and composition. Finally, I present the design to the client and gather feedback, making any necessary revisions before delivering the final product.

Hand-painted Artwork: My wife and I love to paint, so we have several hand-painted artworks hanging on our walls. Each piece has its own story and adds a personal touch to our home decor.

Vintage Record Player: I have a vintage record player that I've refurbished myself. It not only adds a retro charm to our living space but also allows us to enjoy the warm sound of vinyl records.

Handmade Ceramic Mugs: We have a collection of handmade ceramic mugs that we picked up from local artisans. They are not only beautiful but also functional, perfect for enjoying a cup of coffee or tea.

Upcycled Furniture: We love to upcycle old furniture pieces. One of my favorite items is a coffee table that I refurbished and repainted. It's now a unique and stylish centerpiece in our living room.

DIY Planters: My wife and I enjoy gardening, so we have several DIY planters made from recycled materials. They not only add a touch of greenery to our home but also reflect our commitment to sustainability.

A typical day in my life starts with a cup of coffee and a quick scan of the news and trends. I then spend the morning working on projects, brainstorming ideas, and meeting with clients. In the afternoon, I usually take a break to go for a walk or grab lunch with my wife. In the evening, I might attend a design event or work on personal projects before winding down and relaxing with my family.

My advice to young designers is to never stop learning and experimenting. Be open to new ideas and perspectives, and don't be afraid to take risks. Surround yourself with talented and supportive people, and always strive to push the boundaries of your creativity. And most importantly, never lose sight of why you started designing in the first place - because you love it!

One of the positives of being a designer is the opportunity to be creative and innovative and to make a positive impact on the world through your work. However, one of the negatives is the pressure and stress that can come with tight deadlines, demanding clients, and high expectations.

My golden rule in design is to always start with a strong concept. I believe that a well-executed concept is the foundation of any successful design, so I always spend time upfront brainstorming ideas and exploring different directions before moving on to the execution phase.

Some of the most important skills for a designer include creativity, problem-solving, communication, and attention to detail. It's also important to be proficient in design software and to stay up-to-date with the latest trends and technologies in the industry.

Some of the tools I use during design include Adobe Creative Suite (Photoshop, Illustrator, Ajete Effects, Animate, InDesign), and Procreate. I also find inspiration in books, magazines, websites, and social media.

I manage my time by prioritizing my tasks and setting clear goals and deadlines for myself. I also try to break larger projects down into smaller, more manageable tasks, and to work on them in focused bursts of time. And of course, I always make sure to take regular breaks and to give myself time to rest and recharge.

The time it takes to design an object can vary greatly depending on the complexity of the project and the scope of work involved. Some projects may take just a few hours or days, while others may take weeks or even months to complete.

One of the most frequently asked questions I get as a designer is, "Where do you get your inspiration from?" I think people are always curious to know what inspires creative people and how they come up with new ideas.

One of the most important job experiences I've had was working as an art director at DDB Bogotá. It was my first real-world experience working in an agency, and it was incredibly valuable in helping me to develop and refine my skills as a creative.

Some of the clients I've worked with are:

Pharma and Wellness

Boehringer Ingelheim, GlaxoSmithKline.

• Telecomm / mobile

At&T, Huawei, LG.

• Automotive

Honda, Renault, Chevrolet.

• Banking

Itau, Bancolombia

• Social and Environmental Awareness

International Amnesty, Maisa, Donate

Life California.

• Others Coca Cola, Nectar,

Beep,Bop,Go! Play-Doh!, Nerf.

I enjoy working on a wide range of projects, but I'm particularly passionate about projects that allow me to be creative and innovative. I love the challenge of coming up with new and exciting ideas and bringing them to life through design.

My future plans include continuing to push the boundaries of design and innovation, and to collaborate with talented individuals to create impactful and memorable work. I also hope to continue growing and developing as a designer, and to take on new and exciting challenges in the future.

I work as part of a team at Dieste, collaborating with other designers, art directors, copywriters, and strategists to bring our ideas to life. However, I also enjoy working independently on personal projects and exploring new ideas and concepts with my wife.

I'm currently working on a painting project for a new startup company. It's still in the early stages, but I'm really excited about the direction it's going in and can't wait to see the final result.

People can contact me here

email: eltia.art@gmail

website: www.eltia.co

Instagram: @j.r.c_85

LinkedIn: https://www.linkedin.com/in/jonathanr85/

I think we covered a lot of ground, but I would just like to emphasize how grateful I am to have the opportunity to do what I love every day and to make a positive impact on the world through my work. Design is not just a job for me, it's a passion, and I feel incredibly lucky to be able to pursue it as a career.