Lax Branding by Jonathan Ramirez and Juliana Betancur

Lax Branding by Jonathan Ramirez and Juliana Betancur is a highly esteemed winner of the very prestigious 2024 A' Design Award an Bronze in Grafik, Illustratioun a Visuell Kommunikatiounsdesign Competition Category.

BronzeGrafik· 2024

Lax Branding

by Jonathan Ramirez and Juliana Betancur

Client: Written and Drawn Studio

A' Design Award an Bronze Winner in Grafik Category

14,784

Verified Award Winner

Verify Award Status for #158898

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Lax Branding

De Client huet den Optrag krut, e Logo fir eng Datesammlung- an CRM-Messagingunternehmen ze gestalten, mat engem digitalen, modernen Charakter. Den Numm Lax staamt vu ChiLax oder ReLax a vermëttelt de Benotzer e Gefill vu Rou. Fir Ënnerscheedung ze schafen, gouf en Häerzsymbol integréiert, dat d'Clientspfleeë representéiert, déi dacks an automatiséierte CRM-Geschäfter vernoléissegt gëtt. Pixele goufen integréiert fir d'Wichtegkeet vun Daten an d'Digitaliséierung ze symboliséieren. Sou kombinéiert et d'Haaptelementer: en Häerz fir d'Clientsléift, Pixele fir Daten, an den X fir Entspanung.

The Recognition

About the A' Design Award an Bronze

Lax Branding ass e Gewënner vum A' Design Award an Bronze, enger héich prestigiéiser Unerkennung, déi un erausragend Designe vergi gëtt, déi sech duerch Kreativitéit, Erfindungsgab a Schlauheet ausgezeechnen. Bronze-Gewënner si voll Fäegkeet a opfälleg kreativ Wierker, déi déi grouss Erfahrung, d'Fantasie an d'Ressourceréichtum vun hire Designer bestätegen. Et gëtt erwaart, datt Lax Branding e héich geschätzt, bewonnert a beléifte Géigestand ass, bemierkenswäert professionell an innovativ. Dëst mam Bronze ausgezeechent Design integréiert déi beschte Praktike vun der Konscht, der Wëssenschaft, vum Design an der Technologie an zeechent sech duerch Opmierksamkeet fir Detailer aus. Lax Branding erfëllt Bedierfnesser exzellent, beréiert Wënsch, bezauberet Gefiller an erweckt Neigierecht.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Our task was to craft a logo for a data collection and CRM messaging company, aiming for a digital, modern feel. The name "LAX" derives from "ChiLAX" or "ReLAX", conveying a sense of calm to users. To add distinction, we included a heart symbol, representing customer care often overlooked in automated CRM businesses. Pixels were integrated to signify data importance and digitalization. Thus, we combined key elements: a heart for customer love, pixels for data, and the "X" for relaxation.
Dimensions & Packaging: The sizes depend of the media where it is applied
Tags: Visual Identity, Brand Identity, Logo Design, Brand IP, Modern, Data, CRM, Artwork, merch
Production Technology: This brand design was made using different softwares of Adobe, like Illustrator and Photoshop
Design Challenge: Craft something distinctive that articulates the technology, costumer care and digitalization
Research: This passed trhough 3 steps
1. Planning and strategy: During this process, the research needed a bígaros effort on the investigation about the proportions and about the history about the humankind shape, to anderstand the sthetic surgery
2. Conceptualice and creative: then this creation mas easier que to all the insights and Information found about the history
3. Designing: lastly but not less important, design nene many sketches and darás to find the simples way to get together all the symbols
Inspiration: The inspiration comes from the need to capture the essence of a data and CRM company in a modern, digital manner. The name 'LAX' signifies calmness, while the heart symbolizes customer care often overlooked in CRM. Pixels reflect digitalization and data importance, merging these elements to create a logo conveying love, tranquility, and modernity.
Project Duration: Strategy; one week
Creativity: 2 weeks
Designing: 1 Week
Operation Flow: This branding Will help to the company to find the correct costumers, this logo is applied on different media like stationery, social media, ETC.
Team Members: Directora Creativa: Juliana Betancur
Head of Art: Jonathan Ramirez
Clients: Daniel Restrepo, Sergio Arango, Alejandro Arango
Image Credits: Directora Creativa: Juliana Betancur
Head of Art: Jonathan Ramirez
Clients: Daniel Restrepo, Sergio Arango, Alejandro Arango