Co Ba Coffee บรรจุภัณฑ์กาแฟ by My Linh Mac is a highly esteemed winner of the very prestigious 2020 A' Design Award ລະດັບທອງສຳລິດ in ການອອກແບບບັນຈຸພັນ Competition Category.
ທອງສຳລິດບັນຈຸພັນ· 2020
Co Ba Coffee บรรจุภัณฑ์กาแฟ
by My Linh Mac
Client: Mmac
A' Design Award ລະດັບທອງສຳລິດ Winner in ບັນຈຸພັນ Category
Verified Award Winner
Verify Award Status for #100984The Design
About Co Ba Coffee บรรจุภัณฑ์กาแฟ
Co Ba Coffee ແມ່ນການອອກແບບບັນຈຸພັນທີ່ສ້າງຂຶ້ນສຳລັບແບຣນກາແຟຫວຽດນາມ. ບັນຈຸພັນນີ້ນຳສະເໜີກາແຟໄຂ່ (egg coffee) ເຊິ່ງເປັນເຄື່ອງດື່ມພື້ນເມືອງດັ້ງເດີມຂອງຫວຽດນາມທີ່ຍັງບໍ່ຄ່ອຍເປັນທີ່ຮູ້ຈັກໃນປະເທດອື່ນ. ໂລໂກ້ອອກແບບໂດຍອີງໃສ່ພາບພອດເทรตແບບມິນິມອລຂອງຜູ້ກໍ່ຕັ້ງແບຣນ. ຊື່ຂອງແບຣນມາຈາກຄຳສັບຫວຽດນາມທີ່ໝາຍເຖິງ "ປ້າ" ເຊິ່ງເປັນການລະນຶກເຖິງສາຍສຳພັນຄອບຄົວ ແລະ ວິຖີຊີວິດຊຸມຊົນ. ໂຕນສີທີ່ໃຊ້ໄດ້ຮັບແຮງບັນດານໃຈມາຈາກທິວທັດການເກສດຕອນຂອງພື້ນທີ່ປູກເມັດກາແຟ. ເຈ້ຍ ແລະ ໂພລີເອສເทอร์ທີ່ສາມາດນຳໄປໃຊ້ຊ້ຳໄດ້ຖືກນຳມາໃຊ້ສຳລັບຖົງບັນຈຸ ແລະ ເຄື່ອງຂຽນຕ່າງໆ. ການອອກແບບແບບທັນສະໄໝນີ້ແມ່ນມຸ່ງເປົ້າໝາຍໄປສູ່ນັກດື່ມກາแฟที่ต้องการความสะดวกໃນຊີວິດປະຈຳວັນ.
The Recognition
About the A' Design Award ລະດັບທອງສຳລິດ
Co Ba Coffee บรรจุภัณฑ์กาแฟ ແມ່ນຜູ້ຊະນະ A' Design Award ລະດັບທອງສຳລິດ ເຊິ່ງເປັນການຍອມຮັບທີ່ມີກຽດສູງສຳລັບການອອກແບບທີ່ໂດດເດັ່ນ ເຊິ່ງມີລັກສະນະເດັ່ນດ້ວຍຄວາມຄິດສ້າງສັນ ຄວາມຫຼັກແຫຼມ ແລະ ຄວາມຄົມຄາຍ. ຜູ້ຊະນະລະດັບທອງສຳລິດແມ່ນຜົນງານທີ່ມີທັກສະພຽງພໍ ແລະ ສ້າງສັນຢ່າງໂດດເດັ່ນ ທີ່ຢືນຢັນປະສົບການອັນກວ້າງຂວາງ ຈິນຕະນາການ ແລະ ຄວາມສາມາດຂອງຜູ້ອອກແບບ. Co Ba Coffee บรรจุภัณฑ์กาแฟ ຖືກຄາດວ່າຈະເປັນສິ່ງຂອງທີ່ໄດ້ຮັບການຍົກຍ້ອງສູງ ໜ້າຊົມເຊີຍ ແລະ ເປັນທີ່ຮັກແພງ ທີ່ເປັນມືອາຊີບ ແລະ ມີນະວັດຕະກຳຢ່າງໂດດເດັ່ນ. ການອອກແບບທີ່ຊະນະລະດັບທອງສຳລິດນີ້ນຳໃຊ້ວິທີປະຕິບັດທີ່ດີທີ່ສຸດໃນດ້ານສິລະປະ ວິທະຍາສາດ ການອອກແບບ ແລະ ເຕັກໂນໂລຊີ ແລະ ດີເລີດໃນການເອົາໃຈໃສ່ລາຍລະອຽດ. Co Ba Coffee บรรจุภัณฑ์กาแฟ ຕອບສະໜອງຄວາມຕ້ອງການຢ່າງດີເລີດ ສຳຜັດຄວາມປາດຖະໜາ ດຶງດູດຄວາມຮູ້ສຶກ ແລະ ກະຕຸ້ນຄວາມຢາກຮູ້ຢາກເຫັນ.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Co Ba Coffee is a new coffee start-up by Ms. Huong also known as Co Ba from Hoi An. Co Ba wants to introduce Vietnamese food and coffee culture to the world. Co Ba wants to highlight the identity and creativity with unique caffeinated beverages that break from French colonization coffee traditions. The goal is to introduce the authentic and unique egg coffee, part of Vietnamese culture for decades, but still very new to the rest of world's food map.
- Dimensions & Packaging
- Coffee Pouch Dimension: 3/8" x 2 1/2" x 13" inches
- Tags
- graphic design, visual communication, coffee brand, packaging design, stationery design, illustration
- Production Technology
- Stationaries and product packaging with recyclable paper and polyester.
- Design Challenge
- As the client is from and locates in Hoi An, Vietnam and the designer is based in Chicago, online, cyber communication was quite challenging due to the different time zone.
- Research
- Methodology: One-on-one consultation with client, historical research on Vietnamese food evolve through colonization, collect visual data such as images of Vietnam's landscape that tell local folk culture and stories, online marketing.
Objective: To establish an attractive coffee brand to consumers of all ages. - Inspiration
- The logo design is based on a minimalist image of Ms. Huong. We used Co Ba a Vietnamese term for the second aunt in a Vietnamese family, as our brand name to symbolize the nostalgia of family bonds, cultural and community cohesion. The brand has a strong identity reinforced through package design as the packaging incorporated colors from the Vietnamese agricultural landscape where the coffee beans are cultivated.
- Project Duration
- October 2019- Jan 2020, Chicago, IL, USA
- Operation Flow
- The appeal of the design is a modern packaging integrated with the bold, flavorful coffee that is meant to attract coffee drinkers on-the-go such as teenagers and young adult, who also the brand's main consumer target.
- Patents
- copyrights belong to My Linh Mac, 2020
- Team Members
- Graphic Design & Illustration by My Linh Mac
Sponsored
Explore Beyond Designers.org
Discover products, services and opportunities from our advertising partners.
More to Explore
Related Designs
Explore more award-winning designs from the same category, selected by merit.
