Guo Cui Wu Du Baijiu ຂອງຈີນ by Xiongbo Deng is a highly esteemed winner of the very prestigious 2023 A' Design Award ລະດັບແພລັດຕິນັມ in ການອອກແບບບັນຈຸພັນ Competition Category.
ແພລັດຕິນັມບັນຈຸພັນ· 2023
Guo Cui Wu Du Baijiu ຂອງຈີນ
by Xiongbo Deng
Client: Shenzhen Yanzhi Brand Management Consulting Co.,Ltd.
A' Design Award ລະດັບແພລັດຕິນັມ Winner in ບັນຈຸພັນ Category
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- Verified Award Winner
- Verify Award Status for #141597
The Design
About Guo Cui Wu Du Baijiu ຂອງຈີນ
ຜະລິດຕະພັນຈິດວິນຍານສີຂາວນີ້, ມີຊື່ວ່າ Guocui Wudu, ມາຈາກແຂວງ Henan, ປະເທດຈີນ. ເຫຼົ້າແມ່ນຜະລິດຈາກວັດຖຸຢາພື້ນເມືອງ 5 ຊະນິດຂອງຈີນທີ່ນຳມາແຊ່ນ້ຳແລະຕົ້ມ. ໃນຕະຫຼາດ, ຜະລິດຕະພັນທີ່ມີການແຂ່ງຂັນຫຼາຍຫຼືຫນ້ອຍມີບາງ dregs ໄວ້ໃນລະຫວ່າງຂະບວນການຜະລິດເບຍ. ໃນທາງກົງກັນຂ້າມ, ຈຸດຂາຍທີ່ໃຫຍ່ທີ່ສຸດຂອງຜະລິດຕະພັນນີ້ແມ່ນວ່າໂດຍຜ່ານຂະບວນການຫຼາຍ, ຄວາມບໍລິສຸດຂອງເຫຼົ້າແມ່ນປະມານສະພາບທີ່ບໍ່ມີຄວາມບໍ່ສະອາດ, ເຊິ່ງເຮັດໃຫ້ຜູ້ບໍລິໂພກມີຄວາມຮູ້ສຶກຄວາມປອດໄພຫຼາຍຂຶ້ນ. ເພາະສະນັ້ນ, ຜູ້ອອກແບບກໍານົດ "ຄວາມສະອາດ"; ເປັນຈຸດສໍາຄັນຂອງການອອກແບບຊຸດເພື່ອສະແດງຄຸນສົມບັດທີ່ໃຫຍ່ທີ່ສຸດ.
The Recognition
About the A' Design Award ລະດັບແພລັດຕິນັມ
Guo Cui Wu Du Baijiu ຂອງຈີນ ແມ່ນຜູ້ຊະນະ A' Design Award ລະດັບແພລັດຕິນັມ ເຊິ່ງເປັນການຍອມຮັບທີ່ມີກຽດສູງສຸດສຳລັບການອອກແບບທີ່ພິເສດແທ້ ສະຫງ່າງາມ ແລະ ຍິ່ງໃຫຍ່. ຜູ້ຊະນະລະດັບແພລັດຕິນັມແມ່ນສິ່ງມະຫັດສະຈັນແຫ່ງການສ້າງສັນ ເປັນຫຼັກຖານຂອງຂີດຈຳກັດແຫ່ງຄວາມຄິດສ້າງສັນທາງປັນຍາ ແລະ ສະແດງເຖິງຄວາມເປັນມືອາຊີບ ແລະ ພອນສະຫວັນທີ່ບໍ່ມີໃຜທຽບໄດ້ຂອງຜູ້ອອກແບບ. ການອອກແບບເຫຼົ່ານີ້ຖືກຄາດວ່າຈະເປັນຜົນງານທີ່ມີຊື່ສຽງທີ່ສຸດ ທີ່ກຳນົດຄວາມງາມຂອງຍຸກສະໄໝ ປະກອບສ່ວນຕໍ່ຄວາມຢູ່ດີກິນດີຂອງສັງຄົມ ແລະ ຂະຫຍາຍຂອບເຂດຂອງສິລະປະ ວິທະຍາສາດ ການອອກແບບ ແລະ ເຕັກໂນໂລຊີ. Guo Cui Wu Du Baijiu ຂອງຈີນ ສະແດງເຖິງຄວາມເປັນເລີດທີ່ເໜືອລະດັບ ແລະ ເຮັດໃຫ້ໂລກດີຂຶ້ນດ້ວຍຄຸນລັກສະນະທີ່ເປັນປະໂຫຍດ. Guo Cui Wu Du Baijiu ຂອງຈີນ ແມ່ນຜົນງານທີ່ຊະນະ A' Design Award ລະດັບແພລັດຕິນັມ ທີ່ກະຕຸ້ນຄວາມປາດຖະໜາ ໃຫ້ແຮງບັນດານໃຈ ເຮັດໃຫ້ມີຄວາມສຸກ ແລະ ກໍ່ໃຫ້ເກີດຄວາມສຸກອັນຍິ່ງໃຫຍ່.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- This white spirit product, named Guocui Wudu, is from Henan Province, China. The liquor is made from five traditional Chinese medicinal materials that are soaked and brewed. On the market, competitive products more or less contain some dregs left during the brewing process. By contrast, the biggest selling point of this product is that through multiple processes, the purity of the liquor approximates to a zero-impurity state, which gives consumers a stronger sense of security.
- Dimensions & Packaging
- Width：130mm x Depth:120mm x Height：300mm
- Tags
- Chinese Baijiu, Oriental Aesthetics, Packing design, Illustration
- Production Technology
- To give the feeling of cleanliness, a blue transparent glass bottle is designed as the container; and the label printed with the product name is separately displayed by being hanged on the bottle cap.
- Design Challenge
- The most difficult point is that designer hope to keep the simplicity and transparency of the bottle as much as possible. Finally, designer creatively put the product name and other information on the bottle cap.
- Research
- Designer find that Chinese Baijiu is criticized for its design, which is very rustic and backward. At the same time, traditional Chinese medicine also suffered the same treatment, so when designer
were asked to do packaging design for such a Baijiu with both factors, designer hoped to break people's inherent cognition of these two factors and let people enjoy a different Oriental beauty. - Inspiration
- Ancient oriental philosophy and aesthetics.And some Chinese martial arts novels have brought us inspiration.Designer will find that the final appearance confirms what designer said.
- Project Duration
- The project started in June 2018 in ShenZhen and finished in August 2020 in ShenZhen.
- Operation Flow
- First create a good concept, then draw the drawings, select the best scheme, and then design and make. After the design scheme is established, it is proofing. The proofing link has gone through three times, and finally runs in to produce high-quality products.
- Image Credits
- Illustrator:Xiongbo Deng
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