Rosé ป้ายไวน์กุหลาบ by Ximena Ureta is a highly esteemed winner of the very prestigious 2020 A' Design Award ລະດັບທອງສຳລິດ in ການອອກແບບບັນຈຸພັນ Competition Category.
ທອງສຳລິດບັນຈຸພັນ· 2020
Rosé ป้ายไวน์กุหลาบ
by Ximena Ureta
Client: Concha y Toro
A' Design Award ລະດັບທອງສຳລິດ Winner in ບັນຈຸພັນ Category
Verified Award Winner
Verify Award Status for #101247The Design
About Rosé ป้ายไวน์กุหลาบ
โรส (Rose) ແມ່ນປ້າຍໄວນ໌ທີ່ອອກແບບສຳລັບໄວນ໌ກຸຫລາບທີ່ຜະລິດຢູ່ປະເທດຊິລີ. ປ້າຍມີຂະໜາດ 85 x 90 ມິນລີແມັດ ພິມລົງເທິງເຈ້ຍທີ່ມີໜ້າສຳຜັດເປັນລວດລາຍ ນ້ຳໜັກ 89 ກຣາມຕໍ່ຕາແມັດ. ນຳໃຊ້ສີພິເສດຫ້າສີດ້ວຍລະບົບອອບເຊັດດິຈິຕອລ (Digital Offset) ພ້ອມດ້ວຍການໃຊ້ແຜ່ນຄຳ (Gold Foil), ແຜ່ນສີດຳ (Black Foil), ການປັ້ມນູນ (Relief) ແລະ ການປັ້ມນູນຕ່ຳ (Bas-relief) ເພື່ອສ້າງໜ້າສຳຜັດແລະຄວາມໂດດເດັ່ນ. ການອອກແບບໄດ້ຮັບແຮງບັນດານໃຈຈາກດອກກຸຫລາບ, ກີບດອກ, ໃບເຄືອອະງຸ່ນ ແລະ ສີສັນອ່ອນໂຍນຂອງທ້ອງຟ້າຍາມແລງ. ເຄືອອະງຸ່ນຖືກແຕ້ມພັນກັນອ້ອມຂໍ້ຄວາມຢູ່ເທິງປ້າຍ. ຂວດໄວນ໌ນີ້ມີຄວາມຈຸ 375 ມິນລີລິດ, ເຊິ່ງເປັນຮູບແບບຂະໜາດນ້ອຍທີ່ຖືວ່າໃໝ່ສຳລັບໝວດໝູ່ໄວນ໌ປະເພດນີ້ໃນປະເທດຊິລີ.
The Recognition
About the A' Design Award ລະດັບທອງສຳລິດ
Rosé ป้ายไวน์กุหลาบ ແມ່ນຜູ້ຊະນະ A' Design Award ລະດັບທອງສຳລິດ ເຊິ່ງເປັນການຍອມຮັບທີ່ມີກຽດສູງສຳລັບການອອກແບບທີ່ໂດດເດັ່ນ ເຊິ່ງມີລັກສະນະເດັ່ນດ້ວຍຄວາມຄິດສ້າງສັນ ຄວາມຫຼັກແຫຼມ ແລະ ຄວາມຄົມຄາຍ. ຜູ້ຊະນະລະດັບທອງສຳລິດແມ່ນຜົນງານທີ່ມີທັກສະພຽງພໍ ແລະ ສ້າງສັນຢ່າງໂດດເດັ່ນ ທີ່ຢືນຢັນປະສົບການອັນກວ້າງຂວາງ ຈິນຕະນາການ ແລະ ຄວາມສາມາດຂອງຜູ້ອອກແບບ. Rosé ป้ายไวน์กุหลาบ ຖືກຄາດວ່າຈະເປັນສິ່ງຂອງທີ່ໄດ້ຮັບການຍົກຍ້ອງສູງ ໜ້າຊົມເຊີຍ ແລະ ເປັນທີ່ຮັກແພງ ທີ່ເປັນມືອາຊີບ ແລະ ມີນະວັດຕະກຳຢ່າງໂດດເດັ່ນ. ການອອກແບບທີ່ຊະນະລະດັບທອງສຳລິດນີ້ນຳໃຊ້ວິທີປະຕິບັດທີ່ດີທີ່ສຸດໃນດ້ານສິລະປະ ວິທະຍາສາດ ການອອກແບບ ແລະ ເຕັກໂນໂລຊີ ແລະ ດີເລີດໃນການເອົາໃຈໃສ່ລາຍລະອຽດ. Rosé ป้ายไวน์กุหลาบ ຕອບສະໜອງຄວາມຕ້ອງການຢ່າງດີເລີດ ສຳຜັດຄວາມປາດຖະໜາ ດຶງດູດຄວາມຮູ້ສຶກ ແລະ ກະຕຸ້ນຄວາມຢາກຮູ້ຢາກເຫັນ.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- It is a delicate and feminine design, which comes to meet the world trend in consumption of Rose led by women. The function of this product is to strengthen their complicity, and connect them with life’s simple and special moments, in order to foster the enjoyment of a young community. Its consumers are single professional women, who live on their own and like to have new experiences with easy drinking wines. This Rose is pioneering its category in Chile, launching in a small size of 375 ml.
- Dimensions & Packaging
- Label Dimension: 85x90 mm
- Tags
- wine label, packaging, design, label, wine, concha y toro, ximena ureta
- Production Technology
- Printed on Aconcagua Martele paper 89 grs / m2, in 5 special colors, in Digital Offset with gold-foil, black-foil, relief and bas-relief finishings.
- Design Challenge
- We researched different Rose packagings around the world, to produce a unique and original design among products of the same Rose vine, whose target group were also women from different countries.
- Research
- The Rose de Concha y Toro label conveys elegance and femininity. It was harvested in 2019, its origin is 79% of Itata and 21% of the Central Valley of Chile, it contains in its strains, 76% of Cinsault, 9% of Carmenere, 9% of Syrah and 3% of Garnacha It was bottled in June 2019. Its soil is clay loam type, granitic colluvial, and very good permeability; of an exquisite pale damask color with strawberry aroma, and delicate notes of grapefruit and melon, in addition to subtle floral aromas.
- Inspiration
- The Rose packaging for Concha y Toro is inspired by the delicacy of roses, petals, and their fragrance. By spring, the freshness of its colors, and the subtlety of fruity notes, such as grapefruit, pomegranate and melon. By vineyards and their leaves. By nature. By the tranquility evoked by the last shades with which the clouds and the sea are dyed in the evening. Its inspiration is elegant, soft and feminine.
- Project Duration
- This project started in November 2018 in Santiago of Chile and finished in March 2019.
- Operation Flow
- Its consumers are single professional women, who live on their own and like to have new experiences with easy drinking wines. This product is usually consumed cold, and it is ideal to accompany as an appetizer. It has perfect pairing with cheeses as well as light entrees and fresh salads.
- Team Members
- Art Direction and Design: Ximena Ureta
Production: Juan Rojas
Label Print: CCL Label Chile - Image Credits
- Diego Agurto
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