Moutai ໜ້າທີ່ຫຼັກ: ບັນຈຸພັນເຫຼົ້າ by Yu Kai Liu is a highly esteemed winner of the very prestigious 2020 A' Design Award ລະດັບທອງສຳລິດ in ການອອກແບບບັນຈຸພັນ Competition Category.
ທອງສຳລິດບັນຈຸພັນ· 2020
Moutai ໜ້າທີ່ຫຼັກ: ບັນຈຸພັນເຫຼົ້າ
by Yu Kai Liu
Client: Shenzhen yoto Packaging Technology Co.,Ltd.
A' Design Award ລະດັບທອງສຳລິດ Winner in ບັນຈຸພັນ Category
Verified Award Winner
Verify Award Status for #101364The Design
About Moutai ໜ້າທີ່ຫຼັກ: ບັນຈຸພັນເຫຼົ້າ
ຂໍ້ຄວາມປື້ມ: ຫມາວທາຍ (Moutai) ແມ່ນການອອກແບບບັນຈຸພັນສຳລັບເຫຼົ້າໄບຈິ່ວ (baijiu) ຂອງຈີນ. ກ່ອງນີ້ເປັນອັນທຳອິດທີ່ນຳໃຊ້ຫຼັກການ "ດຶງບັດປ່ຽນລວດລາຍ" (pull-card changing pattern) ເຂົ້າໃນໂຄງສ້າງບັນຈຸພັນ. ເມື່ອດຶງບັດອອກ, ພາບປະກອບທີ່ພິມໄວ້ຈະປ່ຽນໄປ, ເປີດເຜີຍໃຫ້ເຫັນສັດສິບສອງນັກສັດ (zodiac) ຂອງຈີນ ພ້ອມທັງບຸກຄົນໃນຕຳນານທີ່ມາຮ່ວມງານລ້ຽງສະຫຼອງຢູ່ໃນເມືອງເມົາທາຍ (Maotai Town). ພາບປະກອບເຫຼົ່ານີ້ອ້າງອີງເຖິງວັດທະນະທຳ ແລະ ຄວາມງາມແບບດັ້ງເດີມຂອງຈີນ. ຕົວແກ້ວເຫຼົ້າຜະລິດດ້ວຍເຕັກໂນໂລຊີເຊລາມິກ (ceramic). ໄດ້ນຳໃຊ້ເຕັກນິກກະດາດແກະສະຫຼັກແບບສາມມິຕິອຸນຫະພູມຕ່ຳ ເພື່ອຮັກສາຄວາມຄົມຊັດຂອງລວດລາຍໃຫ້ຄົງເສັ້ນຄົງວາ. ກ່ອງນີ້ມີຂະໜາດ 140 x 125 x 300 ມິນລີແມັດ.
The Recognition
About the A' Design Award ລະດັບທອງສຳລິດ
Moutai ໜ້າທີ່ຫຼັກ: ບັນຈຸພັນເຫຼົ້າ ແມ່ນຜູ້ຊະນະ A' Design Award ລະດັບທອງສຳລິດ ເຊິ່ງເປັນການຍອມຮັບທີ່ມີກຽດສູງສຳລັບການອອກແບບທີ່ໂດດເດັ່ນ ເຊິ່ງມີລັກສະນະເດັ່ນດ້ວຍຄວາມຄິດສ້າງສັນ ຄວາມຫຼັກແຫຼມ ແລະ ຄວາມຄົມຄາຍ. ຜູ້ຊະນະລະດັບທອງສຳລິດແມ່ນຜົນງານທີ່ມີທັກສະພຽງພໍ ແລະ ສ້າງສັນຢ່າງໂດດເດັ່ນ ທີ່ຢືນຢັນປະສົບການອັນກວ້າງຂວາງ ຈິນຕະນາການ ແລະ ຄວາມສາມາດຂອງຜູ້ອອກແບບ. Moutai ໜ້າທີ່ຫຼັກ: ບັນຈຸພັນເຫຼົ້າ ຖືກຄາດວ່າຈະເປັນສິ່ງຂອງທີ່ໄດ້ຮັບການຍົກຍ້ອງສູງ ໜ້າຊົມເຊີຍ ແລະ ເປັນທີ່ຮັກແພງ ທີ່ເປັນມືອາຊີບ ແລະ ມີນະວັດຕະກຳຢ່າງໂດດເດັ່ນ. ການອອກແບບທີ່ຊະນະລະດັບທອງສຳລິດນີ້ນຳໃຊ້ວິທີປະຕິບັດທີ່ດີທີ່ສຸດໃນດ້ານສິລະປະ ວິທະຍາສາດ ການອອກແບບ ແລະ ເຕັກໂນໂລຊີ ແລະ ດີເລີດໃນການເອົາໃຈໃສ່ລາຍລະອຽດ. Moutai ໜ້າທີ່ຫຼັກ: ບັນຈຸພັນເຫຼົ້າ ຕອບສະໜອງຄວາມຕ້ອງການຢ່າງດີເລີດ ສຳຜັດຄວາມປາດຖະໜາ ດຶງດູດຄວາມຮູ້ສຶກ ແລະ ກະຕຸ້ນຄວາມຢາກຮູ້ຢາກເຫັນ.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The packing box skillfully uses the pull change pattern principle to combine the pattern, breaks the conventional packaging, can change the fairy pattern, and expounds the fairy trace of Maotai wine more vividly. Unique illustration style and different shapes of the zodiac gathered in Maotai Town, opened a grand feast.
- Dimensions & Packaging
- Box size:140（ mm）X125（ mm）X300（ mm）
Ceramic bottle capacity:500ml
Bottle height diameter - Tags
- maotai, baijiu, illustration, zodiac, packaging design
- Production Technology
- It is the first to apply the principle of drawing and changing card in the box shape of packaging. Ceramic technology is an important embodiment of Chinese art. Three-dimensional low-temperature embossed paper can better reflect the pattern fidelity.
- Design Challenge
- The relationship between the zodiac and Maotai,How to apply the changing pattern of drawing to the packing box
- Research
- Create a new moutai twelve zodiac wine, after thinking about how the twelve zodiac, make the grand scene. Illustrator is a kind of test, through a variety of ways to try, the final formation of the current style of illustration. Packaging box is the principle that changes a design from an Angle, let a person have a kind of immersive feeling. The design adopts a novel approach and combines the Chinese zodiac, traditional culture and aesthetics. The legend of making wine with twelve Chinese zodiac animals and gods set off the unprecedented grand banquet in maotai town.
- Inspiration
- Pull the changing fun card to awaken the memory of childhood, change the new Maotai Town 12 zodiac signs and fairies in tasting wine, creating a feast belonging to our younger generation. Different morphological characteristics represent Chinese women's Ode to Joy together
- Project Duration
- The project started in shenzhen in October 2019 and was completed in shenzhen in February 2020.
- Operation Flow
- Skillfully use the concept of changing patterns, fully embodies the vivid picture, let people have a kind of impulse to try. Elaborate drawing of the twelve zodiac patterns, a heavenly feast, people linger.
- Team Members
- Designer：Yu Kai Liu
illustrator：Cheng Tian Sheng
Art Director:Su Yong
Dsign Directo:Li Yu Chun
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