Winter Navel ຊຸດສີສົ້ມ by Chao Xu is a highly esteemed winner of the very prestigious 2020 A' Design Award ລະດັບທອງສຳລິດ in ການອອກແບບບັນຈຸພັນ Competition Category.
ທອງສຳລິດບັນຈຸພັນ· 2020
Winter Navel ຊຸດສີສົ້ມ
by Chao Xu
Client: Caixiao Tian agricultural development pty ltd
A' Design Award ລະດັບທອງສຳລິດ Winner in ບັນຈຸພັນ Category
Verified Award Winner
Verify Award Status for #101508The Design
About Winter Navel ຊຸດສີສົ້ມ
ການອອກແບບແມ່ນເພື່ອສົ່ງເສີມສີສົ້ມ, ທີ່ມີຊື່ວ່າທະຫານເຮືອລະດູ ໜາວ, ຜະລິດຈາກກະສິ ກຳ ອິນຊີ. ຊຸດດັ່ງກ່າວປະກອບມີສອງກ່ອງຂະ ໜາດ ກະດານ, ບັດຂໍ້ມູນ, ຊອງຈົດ ໝາຍ ສຳ ລັບເຄື່ອງປອກເປືອກສີສົ້ມ. ກຳ ປັ່ນທະຫານເຮືອລະດູ ໜາວ ພຽງແຕ່ສາມາດເກັບໄດ້ຫລັງຈາກຮັບບັບຕິສະມາຂອງສີ່ລະດູ. ສິ່ງທ້າທາຍຂອງການອອກແບບແມ່ນການສະແດງໃຫ້ເຫັນເຖິງຄວາມ ສຳ ຄັນຂອງຮູບແບບການເຕີບໃຫຍ່ຍາວແລະຮູບຊົງທີ່ແຕກຕ່າງກັນຂອງຕົ້ນໄມ້ສີສົ້ມໃນຊ່ວງ 4 ລະດູໃນຊຸດ. ທີມງານອອກແບບມີຮູບແຕ້ມທີ່ໄດ້ຮັບແຮງບັນດານໃຈຈາກນິຍາຍ jack ແລະ beanstalk. ເນັ້ນ ໜັກ ເຖິງແນວຄິດຂອງການປະສົມກົມກຽວລະຫວ່າງ ທຳ ມະຊາດແລະມະນຸດຊາດ.
The Recognition
About the A' Design Award ລະດັບທອງສຳລິດ
Winter Navel ຊຸດສີສົ້ມ ແມ່ນຜູ້ຊະນະ A' Design Award ລະດັບທອງສຳລິດ ເຊິ່ງເປັນການຍອມຮັບທີ່ມີກຽດສູງສຳລັບການອອກແບບທີ່ໂດດເດັ່ນ ເຊິ່ງມີລັກສະນະເດັ່ນດ້ວຍຄວາມຄິດສ້າງສັນ ຄວາມຫຼັກແຫຼມ ແລະ ຄວາມຄົມຄາຍ. ຜູ້ຊະນະລະດັບທອງສຳລິດແມ່ນຜົນງານທີ່ມີທັກສະພຽງພໍ ແລະ ສ້າງສັນຢ່າງໂດດເດັ່ນ ທີ່ຢືນຢັນປະສົບການອັນກວ້າງຂວາງ ຈິນຕະນາການ ແລະ ຄວາມສາມາດຂອງຜູ້ອອກແບບ. Winter Navel ຊຸດສີສົ້ມ ຖືກຄາດວ່າຈະເປັນສິ່ງຂອງທີ່ໄດ້ຮັບການຍົກຍ້ອງສູງ ໜ້າຊົມເຊີຍ ແລະ ເປັນທີ່ຮັກແພງ ທີ່ເປັນມືອາຊີບ ແລະ ມີນະວັດຕະກຳຢ່າງໂດດເດັ່ນ. ການອອກແບບທີ່ຊະນະລະດັບທອງສຳລິດນີ້ນຳໃຊ້ວິທີປະຕິບັດທີ່ດີທີ່ສຸດໃນດ້ານສິລະປະ ວິທະຍາສາດ ການອອກແບບ ແລະ ເຕັກໂນໂລຊີ ແລະ ດີເລີດໃນການເອົາໃຈໃສ່ລາຍລະອຽດ. Winter Navel ຊຸດສີສົ້ມ ຕອບສະໜອງຄວາມຕ້ອງການຢ່າງດີເລີດ ສຳຜັດຄວາມປາດຖະໜາ ດຶງດູດຄວາມຮູ້ສຶກ ແລະ ກະຕຸ້ນຄວາມຢາກຮູ້ຢາກເຫັນ.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The design is to promote the orange, named winter naval, produced from an organic farm in southern china. the package includes two sizes of cardboard boxes, information cards, envelopes for orange peelers and the protection sheets for oranges.
- Dimensions & Packaging
- this package design was manufactured in two different sizes:
1. 5kg pack, 360mm x 263mm x 141mm
2. gift pack, 260mm x 260mm x 80mm - Tags
- package design, food package, fruit package, hand drawing
- Production Technology
- the illustration on the package was hand drawn with watercolor and color pencils, then scanned into photoshop to future modification. it then combine with pattern and logo generated by computer.
- Design Challenge
- Rather than using simple computer drawing for the package, we choose to use hand drawing to demonstrate the spirit of craftsman. the winter naval orange can only be picked after the baptism of the four seasons, client asked to promote this feature to customers through package design, that's why we use hand drawing and illustrate different form of orange tree through four seasons.
- Research
- we did research on how winter navel grow in different seasons and what does an orange tree looks like during various stage. meanwhile we studied watercolor drawing techniques in order to produce vivid image for package design.
- Inspiration
- Our aim is to illustrate the significance of winter navel's elongated growth routine and the prosperous state of the farm. To redefine the traditional appearance of agricultural products, the design is created with vibrant energy in response to the taste to younger generations. The twisted and intertwine stems of an orange tree depicted in four seasons is inspired by the tale of jack and the beanstalk. It suggests a powerful growth of the orchard, and emphases harmony between nature and mankind.
- Project Duration
- The project started in June 2019 in Hangzhou and finished in July 2019 in Hangzhou, and was manufactured in Guangzhou in August 2019.
- Operation Flow
- we use watercolor as main tool to illustrate the growth process of winter navel. we also demonstrate the beauty of farmland scenery.
- Team Members
- Creative director: Chao Xu
Watercolor illustration: Mohan Ni
Graphic design: Chao Xu
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