Bestore Handy Gift ກ່ອງຂອງຂວັນເຄື່ອງກິນຫຼິ້ນ by Tiger Pan is a highly esteemed winner of the very prestigious 2020 A' Design Award ລະດັບທອງສຳລິດ in ການອອກແບບບັນຈຸພັນ Competition Category.
ທອງສຳລິດບັນຈຸພັນ· 2020
Bestore Handy Gift ກ່ອງຂອງຂວັນເຄື່ອງກິນຫຼິ້ນ
by Tiger Pan
Client: Bestore
A' Design Award ລະດັບທອງສຳລິດ Winner in ບັນຈຸພັນ Category
Verified Award Winner
Verify Award Status for #101542The Design
About Bestore Handy Gift ກ່ອງຂອງຂວັນເຄື່ອງກິນຫຼິ້ນ
Bestore Handy Gift ແມ່ນຊຸດກ່ອງຂອງຂວັນເຄື່ອງກິນຫຼິ້ນ. ຊຸດນີ້ຖືກສ້າງຂຶ້ນເພື່ອຂະຫຍາຍໄລຍະຂອງແບຣນເຄື່ອງກິນຫຼິ້ນທີ່ມີຢູ່ແລ້ວດ້ວຍຜະລິດຕະພັນທີ່ບໍ່ເປັນມາດຕະຖານ. ແຕ່ລະກ່ອງເຮັດຈາກເຈ້ຍແຂງສີຂາວ ແລະ ມີຂະໜາດຕາມສິນຄ້າທີ່ບັນຈຸຢູ່ພາຍໃນ. ແຖບເຈ້ຍພິມທີ່ພາດຢູ່ດ້ານຂວາຂອງທຸກກ່ອງ ຊ່ວຍເຊື່ອມໂຍງກ່ອງທັງໝົດ 50 ແບບທີ່ແຕກຕ່າງກັນໃຫ້ຢູ່ພາຍໃຕ້ຊຸດດຽວກັນ ພ້ອມທັງສະໜັບສະໜູນການວາງສະແດງທີ່ເປັນລະບຽບຢູ່ເທິງຊັ້ນວາງ ແລະ ເຄົາເຕີ. ພາບປະກອບຖືກຈັດວາງໃນມຸມສີ່ສິບຫ້າອົງສາ ແລະ ຖືກກອບດ້ວຍສີຄຳ. ເສັ້ນສາຍ ແລະ ອົງປະກອບທີ່ຄັດເລືອກໄດ້ຖືກປະຍຸກໃຊ້ດ້ວຍການປະທັບຕາສີຄຳ.
The Recognition
About the A' Design Award ລະດັບທອງສຳລິດ
Bestore Handy Gift ກ່ອງຂອງຂວັນເຄື່ອງກິນຫຼິ້ນ ແມ່ນຜູ້ຊະນະ A' Design Award ລະດັບທອງສຳລິດ ເຊິ່ງເປັນການຍອມຮັບທີ່ມີກຽດສູງສຳລັບການອອກແບບທີ່ໂດດເດັ່ນ ເຊິ່ງມີລັກສະນະເດັ່ນດ້ວຍຄວາມຄິດສ້າງສັນ ຄວາມຫຼັກແຫຼມ ແລະ ຄວາມຄົມຄາຍ. ຜູ້ຊະນະລະດັບທອງສຳລິດແມ່ນຜົນງານທີ່ມີທັກສະພຽງພໍ ແລະ ສ້າງສັນຢ່າງໂດດເດັ່ນ ທີ່ຢືນຢັນປະສົບການອັນກວ້າງຂວາງ ຈິນຕະນາການ ແລະ ຄວາມສາມາດຂອງຜູ້ອອກແບບ. Bestore Handy Gift ກ່ອງຂອງຂວັນເຄື່ອງກິນຫຼິ້ນ ຖືກຄາດວ່າຈະເປັນສິ່ງຂອງທີ່ໄດ້ຮັບການຍົກຍ້ອງສູງ ໜ້າຊົມເຊີຍ ແລະ ເປັນທີ່ຮັກແພງ ທີ່ເປັນມືອາຊີບ ແລະ ມີນະວັດຕະກຳຢ່າງໂດດເດັ່ນ. ການອອກແບບທີ່ຊະນະລະດັບທອງສຳລິດນີ້ນຳໃຊ້ວິທີປະຕິບັດທີ່ດີທີ່ສຸດໃນດ້ານສິລະປະ ວິທະຍາສາດ ການອອກແບບ ແລະ ເຕັກໂນໂລຊີ ແລະ ດີເລີດໃນການເອົາໃຈໃສ່ລາຍລະອຽດ. Bestore Handy Gift ກ່ອງຂອງຂວັນເຄື່ອງກິນຫຼິ້ນ ຕອບສະໜອງຄວາມຕ້ອງການຢ່າງດີເລີດ ສຳຜັດຄວາມປາດຖະໜາ ດຶງດູດຄວາມຮູ້ສຶກ ແລະ ກະຕຸ້ນຄວາມຢາກຮູ້ຢາກເຫັນ.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Victory can not be achieved by an individual. Bestore is snacks brand of the most types and units, whose standard products mounts to over 1000. Bestore Handy Gifts is a non-standard products series, which is launched to enrich the categories and improve competitiveness.
- Dimensions & Packaging
- White cardboard with different size according to each product's characteristic.
- Tags
- Handy Gift, Snacks Package, Serial Packaging Design, Tigerpan, Bestore
- Production Technology
- We use gold stamping to print the lines and selected elements. Different textures of stamping will enrich the overall presentation of the packages and refine with more detailed feeling. All illustrations are surrounded with golden frames, which is to enhance a sense of order and quality. The layout on the belt is stamped in copper gold, matching with the red gold logo and the pictures of products.
- Design Challenge
- How to arrange various serial products in good order and convey a sense of healthy lifestyle meanwhile? A symbolic graphic element is created to cover the fifty boxes, the belt, which ensures a similar layout and makes largest space for various illustrations.
- Research
- As a leading Chinese brand of leisure food, Bestore is customizing its products to meet the needs of different consumers. Handy gifts are thus launched to market to occupy bigger share. Unlike traditional gifts, Bestore handy gifts are more relaxing and casual instead of formal and solemn. Undoubtedly, a less costly gift will boost more consumption.
- Inspiration
- To attract female consumers, the gift boxes are covered with a special paper belt, covering a message of health and profession and therefore low-calories and no fat-trigger. Meanwhile, the belts on right side of the boxes help to unite different products under the same series, achieving a better display effect over counter. Repeating certain rules will bring order and thus serial unity. The illustrations on the boxes are patterns designed with 45 degree angle.
- Project Duration
- The project lasts 6 month, designed in Shenzhen and produced in Wuhan, Hubei.
- Operation Flow
- The handy gifts was launched to market last year, receiving widely remarks on the packages, praising the fine illustrations, the compact layout, the distinctive belts and the overall packaging effect.The products show up on shelves or counters in good order and eye-catching colors.Consumers are offered with more choices of holiday gifts, instead of a limited range of flowers or wines. Snacks gifts boxes can be both conveying gratitude and reflecting personal aesthetic orientation.
- Team Members
- Designer: Tiger Pan / Hongchun Yang / Jay Xiao / Julie Xia / Ling Liu / Yafen Zhong / Xuan Lu / Zhiyi Jiang / Xuedan Xia
Technician: Miaorong Lu
Project Manager: Lei Peng - Image Credits
- Image #1-5: Designer: Tiger Pan, Hongchun Yang, Jay Xiao, Julie Xia,Ling Liu, Yafen Zhong, Xuan Lu, Zhiyi Jiang, Xuedan Xia; Technician: Miaorong Lu; Project Manager: Lei Peng.
Sponsored
Explore Beyond Designers.org
Discover products, services and opportunities from our advertising partners.
More to Explore
Related Designs
Explore more award-winning designs from the same category, selected by merit.
