Tucher AEcht Nuernberger Kellerbier ການອອກແບບການຫຸ້ມຫໍ່ເບຍ B Bavarian by Bloom GmbH Nuernberg is a highly esteemed winner of the very prestigious 2020 A' Design Award ລະດັບຄຳ in ການອອກແບບບັນຈຸພັນ Competition Category.
ຄຳບັນຈຸພັນ· 2020
Tucher AEcht Nuernberger Kellerbier ການອອກແບບການຫຸ້ມຫໍ່ເບຍ B Bavarian
Client: Bloom GmbH Nürnberg
A' Design Award ລະດັບຄຳ Winner in ບັນຈຸພັນ Category
Verified Award Winner
Verify Award Status for #102378The Design
About Tucher AEcht Nuernberger Kellerbier ການອອກແບບການຫຸ້ມຫໍ່ເບຍ B Bavarian
ໃນສະ ໄໝ ຍຸກກາງ, ບັນດາບໍລິສັດຜະລິດເບຍໃນທ້ອງຖິ່ນໄດ້ໃຫ້ອາຍຸເບຍຂອງພວກເຂົາໃນອາຍຸຫຼາຍກວ່າ 600 ປີຢູ່ພາຍໃນຫ້ອງຫີນທີ່ຖືກຕັດຫີນພາຍໃຕ້ຫໍ Nuremberg. ໃຫ້ກຽດປະຫວັດສາດນີ້, ການຫຸ້ມຫໍ່ຂອງ "AEcht Nuernberger Kellerbier" ໃຊ້ເວລາເບິ່ງທີ່ແທ້ຈິງໃນເວລາ. ປ້າຍເບຍໄດ້ສະແດງໃຫ້ເຫັນຮູບແຕ້ມດ້ວຍມືຂອງປາສາດທີ່ນັ່ງຢູ່ເທິງໂງ່ນຫີນແລະຖັງໄມ້ຢູ່ໃນຫ້ອງໂຖງ, ປະກອບດ້ວຍຕົວອັກສອນປະເພດແບບເກົ່າແກ່. ປ້າຍກາປະທັບທີ່ມີເຄື່ອງ ໝາຍ ການຄ້າຂອງບໍລິສັດ“ St. Mauritius” ແລະເຄື່ອງ ໝາຍ ມົງກຸດທີ່ເຮັດດ້ວຍທອງແດງເຮັດໃຫ້ມີຄວາມ ຊຳ ນານແລະຄວາມໄວ້ວາງໃຈ.
The Recognition
About the A' Design Award ລະດັບຄຳ
Tucher AEcht Nuernberger Kellerbier ການອອກແບບການຫຸ້ມຫໍ່ເບຍ B Bavarian ແມ່ນຜູ້ຊະນະ A' Design Award ລະດັບຄຳ ເຊິ່ງເປັນການຍອມຮັບທີ່ມີກຽດສູງສຳລັບການອອກແບບຊັ້ນນຳ ທີ່ອັດສະຈັນ ແລະ ໂດດເດັ່ນ. ຜູ້ຊະນະລະດັບຄຳແມ່ນຜົນງານທີ່ມີນະວັດຕະກຳສູງ ມີວິໄສທັດ ແລະ ເຈີດຈ້າງົດງາມ ທີ່ສະທ້ອນພອນສະຫວັນ ປັນຍາ ແລະ ຄວາມຊຳນານຂອງຜູ້ອອກແບບ. Tucher AEcht Nuernberger Kellerbier ການອອກແບບການຫຸ້ມຫໍ່ເບຍ B Bavarian ຖືກຄາດວ່າຈະເປັນການປະດິດທີ່ໄດ້ຮັບການຍ້ອງຍໍສູງ ສ້າງແນວໂນ້ມ ແລະ ມອບຄຸນຄ່າທີ່ບໍ່ເຄີຍມີມາກ່ອນ. ການອອກແບບທີ່ຊະນະລະດັບຄຳນີ້ແມ່ນໂຄງການທີ່ອັດສະຈັນ ແລະ ໄດ້ຮັບການຍົກຍ້ອງ ທີ່ຂະຫຍາຍຂອບເຂດຂອງສິລະປະ ວິທະຍາສາດ ການອອກແບບ ແລະ ເຕັກໂນໂລຊີ. Tucher AEcht Nuernberger Kellerbier ການອອກແບບການຫຸ້ມຫໍ່ເບຍ B Bavarian ສ້າງຄວາມປາດຖະໜາທີ່ເຂັ້ມຂຸ້ນ ປຸກຄວາມຫຼົງໄຫຼ ຊຸກຍູ້ຄວາມຄິດສ້າງສັນ ແລະ ດຶງດູດໃຈພວກເຮົາ.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- In medieval times, local breweries let their beer age in over 600 years old rock cut cellars underneath the Nuremberg castle. Honoring this history, the packaging of the "AEcht Nuernberger Kellerbier" takes an authentic look back in time. The beer label shows a hand drawing of the castle sitting on rocks and a wooden barrel in the cellar, framed by vintage style typefonts.
The seal label with the company's "St. Mauritius" trademark and the copper colored crown cork convey craftsmanship and trust. - Dimensions & Packaging
- 500 ml standard returnable bottle - a popular beer packaging/ beer container in Germany.
Outside body diameter: 65 mm
Height: 260 mm - Tags
- packaging design, Tucher, Nuremberg, beer, Bavaria, vintage, hand-drawn, beer label, beverages
- Design Challenge
- Apart from POS displays and cardboards, the AEcht Nuernberger Kellerbier brand is not supported by any classic or digital advertising. This way, the beer label alone is responsible to convince the target group and activate them to buy.
- Inspiration
- The Tucher Brewery is located in Nuremberg, a city whose history is intertwined with beer throughout the ages.
After the city council passed a purity law in 1302, the first "quality beer" was brewed here. On their mission to preserve the traditional brewing art, Tucher brews the unfiltered and naturally clouded AEcht Nuernberger Kellerbier ("Original Nuremberg cellar beer") in a traditional way. Of course, we wanted the packaging design to reflect the brewing heritage of Nuremberg and Bavaria. - Patents
- Tucher Bräu GmbH und Co. KG
- Team Members
- Client Tucher Brewery
Marketing Director: Kai Eschenbacher
Marketing Manager: Andreas Gebauer
Marketing Manager: Nikolas Zitzelsberger
Agency Bloom Nürnberg
Designer: Markus Walter
Illustrator: Ursula Zlamal
Text: Dieter Scheuerer
Artwork: Sven Pirner
Creative Director: Stefan Maier-Wimmer
Project Manager: Ulrike Landauer - Image Credits
- Bloom GmbH Nürnberg
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