Sierra Cantabria ສະຫຼາກເຫຼົ້າແວງ by Estudio Maba is a highly esteemed winner of the very prestigious 2020 A' Design Award ລະດັບເງິນ in ການອອກແບບບັນຈຸພັນ Competition Category.
ເງິນບັນຈຸພັນ· 2020
Sierra Cantabria ສະຫຼາກເຫຼົ້າແວງ
by Estudio Maba
Client: Bodegas y viñedos Sierra Cantabria
A' Design Award ລະດັບເງິນ Winner in ບັນຈຸພັນ Category
Verified Award Winner
Verify Award Status for #102555The Design
About Sierra Cantabria ສະຫຼາກເຫຼົ້າແວງ
Sierra Cantabria ແມ່ນການອອກແບບສະຫຼາກສຳລັບຄອບຄົວຂອງເຫຼົ້າແວງທີ່ຜະລິດໂດຍໂຮງງານຜະລິດເຫຼົ້າແວງແບບດັ້ງເດີມຂອງແອສປາຍ. ລະດັບຜະລິດຕະພັນມີຄວາມກວ້າງຂວາງ, ດັ່ງນັ້ນສະຫຼາກຈຶ່ງໃຊ້ພາສາທາງດ້ານສາຍຕາອັນດຽວກັນ ໃນຂະນະທີ່ຍັງຮັກສາຄວາມແຕກຕ່າງເລັກນ້ອຍລະຫວ່າງແກ້ວແຕ່ລະໜ່ວຍ. ສັນຍາລັກຕາປະຈຳຕະກຸນທີ່ຄອບຄົວໄດ້ໃຊ້ມາເປັນເວລາ 150 ປີ ຖືກນຳມາປະສົມປະສານກັບການຈັດລຳດັບຢ່າງຊັດເຈນຂອງອົງປະກອບຕົວອັກສອນ. ລະບົບນີ້ສ້າງການປະສົມສະຫຼາກໄດ້ 53 ແບບ ສຳລັບແກ້ວແບບ Bordeaux ແລະ Burgundy. ສະຫຼາກແຕ່ລະໜ່ວຍຖືກພິມລົງເທິງເຈ້ຍຝ້າຍ ດ້ວຍລວດລາຍນູນສູງ, ການປໍ້າ ແລະ ເສັ້ນເຄືອບເງົາ. ຄວາມຕັ້ງໃຈແມ່ນເພື່ອສ້າງລະດັບຜະລິດຕະພັນທີ່ເປັນຄລາສສິກ ແລະ ມີການສະແດງອອກ ພ້ອມກັບພາບລັກ ຂອງແບຣນ ທີ່ສອດຄ່ອງກັນ.
The Recognition
About the A' Design Award ລະດັບເງິນ
Sierra Cantabria ສະຫຼາກເຫຼົ້າແວງ ແມ່ນຜູ້ຊະນະ A' Design Award ລະດັບເງິນ ເຊິ່ງເປັນການຍອມຮັບທີ່ມີກຽດສູງເປັນພິເສດສຳລັບການອອກແບບຊັ້ນສູງ ທີ່ງົດງາມ ແລະ ປະທັບໃຈ. ຜູ້ຊະນະລະດັບເງິນແມ່ນຜົນງານທີ່ເຈີດຈ້າ ແລະ ສ້າງສັນຫຼາຍ ທີ່ສະແດງເຖິງຄວາມຊຳນານ ພອນສະຫວັນ ແລະ ຄວາມຄົມຄາຍຂອງຜູ້ອອກແບບ. Sierra Cantabria ສະຫຼາກເຫຼົ້າແວງ ຖືກຄາດວ່າຈະເປັນຜົນງານແບບຢ່າງ ທີ່ເປັນມືອາຊີບຢ່າງຍິ່ງ ແລະ ມີນະວັດຕະກຳທີ່ເລິກເຊິ່ງ. ການອອກແບບທີ່ຊະນະລະດັບເງິນນີ້ແມ່ນການປະດິດທີ່ໂດດເດັ່ນ ແລະ ໄດ້ຮັບການຍົກຍ້ອງ ທີ່ປະກອບສ່ວນຂະຫຍາຍຂອບເຂດຂອງສິລະປະ ວິທະຍາສາດ ການອອກແບບ ແລະ ເຕັກໂນໂລຊີ. Sierra Cantabria ສະຫຼາກເຫຼົ້າແວງ ເປັນຜົນງານທີ່ຫຼາຍຄົນອິດສາ ປຸກຄວາມປາດຖະໜາ ນຳຄວາມຮູ້ສຶກທາງບວກ ແລະ ກໍ່ໃຫ້ເກີດຄວາມອັດສະຈັນໃຈ.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Sierra Cantabria is an extensive family of wines from one of the most traditional wineries in Spain. The different variants that it has give rise to a very large family, whose branding is worked as a whole, but also retaining subtle differences between one of the bottles to give rise to a range full of elegance and expressiveness.
- Dimensions & Packaging
- Bordeaux and Burgundy Bottles
- Tags
- Wine, design, bottle, label, brand
- Production Technology
- Cotton paper label with high relief, stamping and varnish strokes.
- Design Challenge
- The exercise on all bottle variants, starting from a few elements has been the most complex part of the project, to maintain consistency in the whole and also the point of differentiation between the range.
- Research
- A joint work between the management of the company, winemakers of great tradition and the creative team to achieve the most appropriate tone that the brand represents in a powerful and consistent way.
- Inspiration
- The heraldic symbols of the family that have accompanied the brand for 150 years and a rigorous wine tradition give rise to a classic label but full of content and nuances. The brand must be perceived emphatically, monopolizing the label full of typographic contrasts.
- Project Duration
- January to September 2019
- Operation Flow
- The most interesting part of the project is that the family gives a total of 53 combinations of labels, which, together with a series of elements, highlight the brand image in a strong and nuanced way. A renovated classic and full of exquisiteness.
- Patents
- Bodegas y Viñedos Sierra Cantabria
- Team Members
- Strategy Direction: Beatriz Suarez
Creative direction and design: Miguel angel del Baño - Image Credits
- Estudio Maba
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