Paranormal ການຫຸ້ມຫໍ່ເຫຼົ້າແວງ by Estudio Maba is a highly esteemed winner of the very prestigious 2020 A' Design Award ລະດັບຄຳ in ການອອກແບບບັນຈຸພັນ Competition Category.
ຄຳບັນຈຸພັນ· 2020
Paranormal ການຫຸ້ມຫໍ່ເຫຼົ້າແວງ
by Estudio Maba
Client: Bodegas Baron
A' Design Award ລະດັບຄຳ Winner in ບັນຈຸພັນ Category
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The Design
About Paranormal ການຫຸ້ມຫໍ່ເຫຼົ້າແວງ
Paranormal ແມ່ນການອອກແບບບັນຈຸພັນສຳລັບຄອບຄົວເຫຼົ້າແວງທີ່ນຳສະເໜີໃນຂວດແບບ Bordeaux ແລະ Burgundy. ຫົວຂໍ້ກຣາຟິກແມ່ນອີງໃສ່ປະກົດການແປກປະຫຼາດ ແລະ ບໍ່ສາມາດອະທິບາຍໄດ້ ເຊິ່ງຖືກນຳສະເໜີດ້ວຍຄວາມລຶກລັບ ແລະ ຄວາມເຍາະເຍີ້ຍ. ການແກະສະຫຼັກດິຈິຕອນທີ່ລະອຽດອ່ອນເຮັດໃຫ້ນຶກເຖິງປຶ້ມເກົ່າແກ່ຂອງວິຊາການຫຼໍ່ແປງທາດ ແລະ ໜັງສືບູຮານ. ຕົວອັກສອນຖືກແຕ້ມໃຫ້ມີລັກສະນະເກົ່າແກ່ ແລະ ບໍ່ແນ່ນອນ ຄ້າຍຄືກັບການພິມດ້ວຍມື. ປ້າຍແຕ່ລະອັນເຮັດຈາກເຈ້ຍຝ້າຍທີ່ມີລາຍນູນສູງ ການປະທັບຕາ ແລະ ເສັ້ນເຄືອບເງົາ. ການອອກແບບນີ້ມີຈຸດປະສົງເພື່ອຄວາມທົນທານ ແລະ ເປີດໂອກາດໃຫ້ມີເລື່ອງລາວໃໝ່ສຳລັບທຸກລຸ້ນປີ ຫຼື ພັນອະງຸ່ນ.
The Recognition
About the A' Design Award ລະດັບຄຳ
Paranormal ການຫຸ້ມຫໍ່ເຫຼົ້າແວງ ແມ່ນຜູ້ຊະນະ A' Design Award ລະດັບຄຳ ເຊິ່ງເປັນການຍອມຮັບທີ່ມີກຽດສູງສຳລັບການອອກແບບຊັ້ນນຳ ທີ່ອັດສະຈັນ ແລະ ໂດດເດັ່ນ. ຜູ້ຊະນະລະດັບຄຳແມ່ນຜົນງານທີ່ມີນະວັດຕະກຳສູງ ມີວິໄສທັດ ແລະ ເຈີດຈ້າງົດງາມ ທີ່ສະທ້ອນພອນສະຫວັນ ປັນຍາ ແລະ ຄວາມຊຳນານຂອງຜູ້ອອກແບບ. Paranormal ການຫຸ້ມຫໍ່ເຫຼົ້າແວງ ຖືກຄາດວ່າຈະເປັນການປະດິດທີ່ໄດ້ຮັບການຍ້ອງຍໍສູງ ສ້າງແນວໂນ້ມ ແລະ ມອບຄຸນຄ່າທີ່ບໍ່ເຄີຍມີມາກ່ອນ. ການອອກແບບທີ່ຊະນະລະດັບຄຳນີ້ແມ່ນໂຄງການທີ່ອັດສະຈັນ ແລະ ໄດ້ຮັບການຍົກຍ້ອງ ທີ່ຂະຫຍາຍຂອບເຂດຂອງສິລະປະ ວິທະຍາສາດ ການອອກແບບ ແລະ ເຕັກໂນໂລຊີ. Paranormal ການຫຸ້ມຫໍ່ເຫຼົ້າແວງ ສ້າງຄວາມປາດຖະໜາທີ່ເຂັ້ມຂຸ້ນ ປຸກຄວາມຫຼົງໄຫຼ ຊຸກຍູ້ຄວາມຄິດສ້າງສັນ ແລະ ດຶງດູດໃຈພວກເຮົາ.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- This unique collection of wine bottles represents a magical vision of the phenomena that surround it. Paranormal is a name full of personality, which leads to a unique ideology of strange and amazing phenomena. The graphic based on an ancient graphic universe, in which culture was filled with myths and was collected in mystical books, in delicious visual narratives.
- Dimensions & Packaging
- Bordeaux and Burgundy Bottles
- Tags
- wine, bottle, design,
- Production Technology
- Cotton paper label with high relief, stamping and varnish strokes.
- Design Challenge
- The selection of the different phenomena, with an ironic touch to get the mystery a sufficient level but at the same time attractive has been one of the great challenges of work. The illustrations in digital engraving, for an appropriate reduction and perfect fit of the shadows has been another difficulty to overcome in the final project.
- Research
- From the beginning I wanted to build a timeless brand The name already gave enough personality to the project, with a powerful and disturbing theme. A lasting design has been the result, to also allow the expansion of the stories told see each vintage or new wine varietal.
- Inspiration
- From the books of alchemy to old codices, the style of the most precious engravings has been the inspiration for this design, in which even the typefaces are worked with an aged and imprecise aspect, of manual printing.
- Project Duration
- Murcia, Spain, January to September 2019
- Operation Flow
- The search for surprise and timeless elegance were the objective of the project, full of anecdotes and phenomena that made it more special and interesting. A classic but renewed wine, for a sophisticated interaction and full of irony at the same time.
- Patents
- Bodegas Baron
- Team Members
- Creative Direction: Miguel angel del Baño and Beatriz Suarez
Design: Miguel angel del Baño
Illustrator: Miguel Angel González and Borja Torres - Image Credits
- Estudio Maba
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