Interdependence ການອອກແບບໂປສເຕີ by Haitao Song is a highly esteemed winner of the very prestigious 2020 A' Design Award ລະດັບເຫຼັກ in ການອອກແບບສັງຄົມ Competition Category.
ເຫຼັກສັງຄົມ· 2020
Interdependence ການອອກແບບໂປສເຕີ
by Haitao Song
Client: SongHaitao
A' Design Award ລະດັບເຫຼັກ Winner in ສັງຄົມ Category
Verified Award Winner
Verify Award Status for #102665The Design
About Interdependence ການອອກແບບໂປສເຕີ
ຄວາມເພິ່ງພາອາໄສກັນ ແມ່ນໂປສເຕີບໍລິການສາທາລະນະທີ່ຖືກສ້າງຂຶ້ນເພື່ອສ້າງຄວາມສົນໃຈໃນການປົກປ້ອງສັດປ່າ. ໂປສເຕີສະແດງໃຫ້ເຫັນຈານອາຫານແລງ. ທາງດ້ານຊ້າຍມີສັດປ່າທີ່ຕາຍແລ້ວ, ຄ້າວແລະຕົວລິ່ນ. ທາງດ້ານຂວາມີປອດຂອງມະນຸດທີ່ຕິດເຊື້ອ ໂດຍມີຮູບຮ່າງຂອງເຊື້ອໄວຣັດໂຄໂຣນາຢູ່ພາຍໃນ. ເລືອດຂອງສັດແຜ່ກະຈາຍອອກກາຍເປັນຮູບຮ່າງຂອງປອດ, ແລະຫຼອດເລືອດຂອງປອດຖືກແຕ້ມໃຫ້ຄືກັນກັບກິ່ງງ່າຂອງຕົ້ນໄມ້. ພາບນີ້ເຊື່ອມໂຍງການກິນສັດປ່າກັບການຕິດເຊື້ອ ແລະສະທ້ອນໃຫ້ເຫັນວ່າການປົກປ້ອງສັດປ່າກໍ່ຄືການປົກປ້ອງມະນຸດ. ໂປສເຕີມີຂະໜາດ 70 x 50 ເຊັນຕິແມັດ ແລະໄດ້ຖືກນຳສະເໜີທັງໃນສະຖານທີ່ນອກອາຄານ ແລະທາງອອນລາຍ.
The Recognition
About the A' Design Award ລະດັບເຫຼັກ
Interdependence ການອອກແບບໂປສເຕີ ແມ່ນຜູ້ຊະນະ A' Design Award ລະດັບເຫຼັກ ເຊິ່ງເປັນການຍອມຮັບທີ່ມີກຽດສຳລັບການອອກແບບທີ່ດີ ທີ່ຕອບສະໜອງຄວາມຕ້ອງການທາງວິຊາຊີບ ແລະ ອຸດສາຫະກຳທີ່ຄາດຫວັງຈາກຜົນງານທີ່ອອກແບບມາຢ່າງດີ. ຜູ້ຊະນະລະດັບເຫຼັກສະແດງເຖິງທັກສະອັນຍິ່ງໃຫຍ່ ຄວາມຊຳນານສະເພາະສູງ ຄວາມເຂົ້າໃຈຂອງຜູ້ຊ່ຽວຊານ ແລະ ຄວາມສາມາດໃນການສ້າງສັນຂອງຜູ້ສ້າງ. Interdependence ການອອກແບບໂປສເຕີ ຖືກຄາດວ່າຈະເປັນຜົນງານທີ່ໄດ້ຮັບການຍົກຍ້ອງສູງ ໜ້າຊົມເຊີຍ ແລະ ເປັນທີ່ຮັກແພງ ທີ່ໃຊ້ງານໄດ້ຈິງ ແລະ ມີນະວັດຕະກຳ. ການອອກແບບທີ່ຊະນະລະດັບເຫຼັກນີ້ລວມວິທີປະຕິບັດທີ່ດີທີ່ສຸດຂອງອຸດສາຫະກຳ ແລະ ມີຄຸນລັກສະນະທາງເຕັກນິກທີ່ມີຄວາມສາມາດ ເຊື່ອມໂຍງກັບຄວາມຮູ້ ແລະ ພອນສະຫວັນ. Interdependence ການອອກແບບໂປສເຕີ ໄດ້ຮັບການເຄົາລົບສຳລັບຄວາມລະອຽດຮອບຄອບ ແລະ ຖືກອອກແບບເພື່ອປັບປຸງຄຸນນະພາບຊີວິດ ຊ່ວຍເຮັດໃຫ້ໂລກເປັນບ່ອນທີ່ດີຂຶ້ນ.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- This print advertisement aims to raise people’s attention on the wildlife protection with describing the relationship between coronavirus and eaten wildlife. It depicts two kinds of wild animals, bat and pangolin, and the human’s infected lungs lying on the dinner plate, which represents the relationship between the outbreak of coronavirus and the consumption of wild animal. In this way, the advertisement conveys the important idea that protecting wild animals is protecting human beings.
- Dimensions & Packaging
- 70cm X 50cm ,outdoor posting and network communication
- Tags
- Protecting Wildlife, Coronavirus, Public service advertisement, 2019-nCoV, Interdependence, lung, bat, pangolin
- Production Technology
- In this advertisement, the left side of the plate is a dead wild animal waiting to be eaten, while the right side of the plate is an infected human lung with coronavirus shape inside. The blood of the deal wild animal spreads to form the shape of the infected lungs, and the vessels of the lung is connected with the dead wild animal, indicating the relationship between eating wild animal and being infected with coronavirus. The vessels of the lung is designed in the shape of tree branches, which represents the nature and the human belong to the same community of shared destiny.
- Design Challenge
- I hope the final design is creative as well as intuitive and enlightening.
- Research
- Through studying tons of medical papers, media reports, and social medias, it seems that the public concerns about the correlation between bat, pangolin, and the coronavirus. Thus, this advertisement is designed with these two wild animals as symbols.
- Inspiration
- Coronavirus has spread to the world and caused certain panic among people. Some researchers pointed out that wild animals could be the source of the coronavirus.
- Project Duration
- The project started in Guangzhou in January 2020 and finished in February 2020 .
- Operation Flow
- When people see this advertisement, they can intuitively understand the meaning behind it, and know the importance of protecting wild animals.
- Patents
- Copyrights belong to Song HaiTao, 2020.
- Image Credits
- Image #1: Song HaiTao, Symbiosis Poster, 2020
Image #2: Song HaiTao, Symbiosis Social Media Poster , 2020
Image #3: Song HaiTao, Symbiosis Poster Making of, 2020
Image #4: Song HaiTao, Symbiosis Poster Environment, 2020
Image #5: Song HaiTao, Symbiosis Poster Environment, 2020
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