Everything ຊຸດປຶ້ມ by Na An and Huanyi Liu

Everything ຊຸດປຶ້ມ by Na An and Huanyi Liu is a highly esteemed winner of the very prestigious 2020 A' Design Award ລະດັບເຫຼັກ in ການອອກແບບສື່ສິ່ງພິມ ແລະ ສິ່ງພິມ Competition Category.

ເຫຼັກສິ່ງພິມ· 2020

Everything ຊຸດປຶ້ມ

by Na An and Huanyi Liu

Client: Luxun Academy Of Fine Arts

A' Design Award ລະດັບເຫຼັກ Winner in ສິ່ງພິມ Category

12,150

Verified Award Winner

Verify Award Status for #103612

View at A' Design Award Press Release Award Badge

Colors

The Design

About Everything ຊຸດປຶ້ມ

Everything ແມ່ນຊຸດປຶ້ມສອງຫົວທີ່ບອກເລົ່າກ່ຽວກັບວັດທະນະທຳຈີນແບບດັ້ງເດີມ. ຊິບຮ້າຍ (ສາຂາທັງ 12 ຂອງໂລກ) ເປັນເນື້ອຫາຫຼັກ ປະສົມປະສານກັບລະດູການ, ຊ່ວງເວລາຕາມສຸລິຍະປະຕິທິນ ແລະ ນັກສັດຈີນ. ປຶ້ມແຕ່ລະຫົວມີຂະໜາດ 170 x 300 x 25 ມິນລິແມັດ ຜະລິດຈາກໄມ້ ແລະ ເຈ້ຍພິເສດ. ການເຂົ້າຫົວປຶ້ມນຳໃຊ້ຮູບແບບການພັບແບບປຶ້ມຈີນບູຮານ, ເຮັດໃຫ້ການພິກໜ້າເປັນໄປໄດ້ຢ່າງງ່າຍດາຍ ແລະ ສາມາດເປີດອອກໄດ້ບາງສ່ວນ ຫຼື ທັງໝົດ. ຂະບວນການຜະລິດປະກອບມີການແກະສະຫຼັກດ້ວຍເລເຊີ, ການພິມດ້ວຍເລເຊີ, ການພັບຮອຍ ແລະ ການປະທັບຄວາມຮ້ອນ. ຮູບແບບການອອກແບບໃຊ້ພາບແຕ້ມດ້ວຍມື, ສິລະປະພື້ນຜິວ ແລະ ໂຕນສີເທົາລະດັບສູງ.

The Recognition

About the A' Design Award ລະດັບເຫຼັກ

Everything ຊຸດປຶ້ມ ແມ່ນຜູ້ຊະນະ A' Design Award ລະດັບເຫຼັກ ເຊິ່ງເປັນການຍອມຮັບທີ່ມີກຽດສຳລັບການອອກແບບທີ່ດີ ທີ່ຕອບສະໜອງຄວາມຕ້ອງການທາງວິຊາຊີບ ແລະ ອຸດສາຫະກຳທີ່ຄາດຫວັງຈາກຜົນງານທີ່ອອກແບບມາຢ່າງດີ. ຜູ້ຊະນະລະດັບເຫຼັກສະແດງເຖິງທັກສະອັນຍິ່ງໃຫຍ່ ຄວາມຊຳນານສະເພາະສູງ ຄວາມເຂົ້າໃຈຂອງຜູ້ຊ່ຽວຊານ ແລະ ຄວາມສາມາດໃນການສ້າງສັນຂອງຜູ້ສ້າງ. Everything ຊຸດປຶ້ມ ຖືກຄາດວ່າຈະເປັນຜົນງານທີ່ໄດ້ຮັບການຍົກຍ້ອງສູງ ໜ້າຊົມເຊີຍ ແລະ ເປັນທີ່ຮັກແພງ ທີ່ໃຊ້ງານໄດ້ຈິງ ແລະ ມີນະວັດຕະກຳ. ການອອກແບບທີ່ຊະນະລະດັບເຫຼັກນີ້ລວມວິທີປະຕິບັດທີ່ດີທີ່ສຸດຂອງອຸດສາຫະກຳ ແລະ ມີຄຸນລັກສະນະທາງເຕັກນິກທີ່ມີຄວາມສາມາດ ເຊື່ອມໂຍງກັບຄວາມຮູ້ ແລະ ພອນສະຫວັນ. Everything ຊຸດປຶ້ມ ໄດ້ຮັບການເຄົາລົບສຳລັບຄວາມລະອຽດຮອບຄອບ ແລະ ຖືກອອກແບບເພື່ອປັບປຸງຄຸນນະພາບຊີວິດ ຊ່ວຍເຮັດໃຫ້ໂລກເປັນບ່ອນທີ່ດີຂຶ້ນ.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: These are books about traditional culture, it contains the philosophy of development and change of everything. The book is created with the twelve earthly branches as main content, combined with seasons, solar terms, Chinese zodiac. In layout design, it selects objects like leaves, buds, flowers and stones, uses methods of combination, reconstruction, contrast. In binding process, it was bind in folding form of ancient Chinese books, used wood, special paper and hot stamping materials.
Dimensions & Packaging: There are two books altogether, the size of each book: 170mm x 300mm x 25mm.
The books are available for printing media, motion graphics and installation art now, and they will be used for web pages, App, digital media in the future.
Tags: traditional culture, the twelve earthly branches, everything, reconstruction, Chinese book, bind in folding form, wood, special paper, hot stamping
Production Technology: Books are made of wood and special paper. Printing process includes laser engraving, laser printing, creasing and hot stamping. In layout design, the books used hand-drawn graphics, texture art and the hue of the high gray. The software being used are Adobe Illustrator and Adobe Photoshop.
Design Challenge: The hardest part of this design is the exact expression. From a historical perspective, everything changes in a regular way, people should go with nature and seize the moment. From a social perspective, things are small, the world is big, people need to be open-minded, keep harmonious coexistence with everything. How to express Chinese culture and traditional philosophy through bookbinding and layout design is the research challenge.
Research: The research objectives is the redesign of traditional culture, it is also a response to the growing demand for traditional culture and Chinese elements in commercial design. The design methods include folding and binding, layout design, material application, etc. Printing tools includes laser engraving, laser printing and hot stamping. The conclusion is that the ingenious combination of modern elements and historical culture can achieve better design results.
Inspiration: Firstly, the rise of Chinese culture and national traditions in both commercial design and academic field is a important background factor. Secondly, the research on ancient Chinese books has given the project a lot of technical support. Thirdly, with the development of media, the research on media of books has been further deepened, the physical book should continuously enhance its artistry and collectivity. Finally, the philosophical, traditional and cultural content is the inspiration in design.
Project Duration: The project started in March 2019 and finished in June 2019 in China.
Operation Flow: The binding form of folding comes from the ancient book. It has the advantage of being easy to turn the pages, and gives people a sense of history and philosophy. This kind of page binding, book could be expanded as needed, in part or all. When the person reads, can produce a lot of continuous space. This is an elegant dynamic process, the layout is constantly changing, whether the book closed or open, will produce different three dimensional display.
Team Members: Huanyi Liu