Oulevi Packaging Design ບັນຈຸພັນອາຫານປະເພດແພັກເກຈສຳລັບເບຍ by Zhangyong Hou is a highly esteemed winner of the very prestigious 2021 A' Design Award ລະດັບເຫຼັກ in ການອອກແບບບັນຈຸພັນ Competition Category.
ເຫຼັກບັນຈຸພັນ· 2021
Oulevi Packaging Design ບັນຈຸພັນອາຫານປະເພດແພັກເກຈສຳລັບເບຍ
Client: Oulevi
A' Design Award ລະດັບເຫຼັກ Winner in ບັນຈຸພັນ Category
Verified Award Winner
Verify Award Status for #106057The Design
About Oulevi Packaging Design ບັນຈຸພັນອາຫານປະເພດແພັກເກຈສຳລັບເບຍ
ໂອເລວີ ເປັນການອອກແບບບັນຈຸພັນສຳລັບເບຍສົດ. ຕົວບັນຈຸເປັນກະປ໋ອງສະແຕນເລດ ມີປະລິມານສຸດທິໜຶ່ງລິດ ແລະ ມີຂະໜາດແຜ່ນຄາງເປັນຄວາມຍາວ 274 ມມ ແລະ ຄວາມສູງ 193 ມມ. ພາບກຣາຟິກທີ່ພິມລົງໄປແມ່ນມີຮູບຮ່າງເປັນແກ້ວເບຍ. ພາບປະກອບສະແດງເຖິງແຫຼ່ງທີ່ມາຂອງວັດຖຸດິບ ຄື ເມັດເບີເລ ຈາກອອສເຕຣເລຍ, ຢີສທ໌ ຈາກເອີຣົບເໜືອ ແລະ ຮັອບ ຈາກອາເມຣິກາເໜືອ. ສັນຍາລັກຮູບແກ້ວນີ້ຊ່ວຍໃຫ້ຜູ້ບໍລິໂພກສາມາດຈື່ຈຳແບຣນໄດ້ແຕ່ໄກ. ຈຸດປະສົງຂອງການອອກແບບນີ້ແມ່ນເພື່ອນຳສະເໜີເລື່ອງລາວຂອງຜະລິດຕະພັນໃຫ້ຊັດເຈນເມື່ອວາງຢູ່ເທິງຊັ້ນວາງສິນຄ້າ.
The Recognition
About the A' Design Award ລະດັບເຫຼັກ
Oulevi Packaging Design ບັນຈຸພັນອາຫານປະເພດແພັກເກຈສຳລັບເບຍ ແມ່ນຜູ້ຊະນະ A' Design Award ລະດັບເຫຼັກ ເຊິ່ງເປັນການຍອມຮັບທີ່ມີກຽດສຳລັບການອອກແບບທີ່ດີ ທີ່ຕອບສະໜອງຄວາມຕ້ອງການທາງວິຊາຊີບ ແລະ ອຸດສາຫະກຳທີ່ຄາດຫວັງຈາກຜົນງານທີ່ອອກແບບມາຢ່າງດີ. ຜູ້ຊະນະລະດັບເຫຼັກສະແດງເຖິງທັກສະອັນຍິ່ງໃຫຍ່ ຄວາມຊຳນານສະເພາະສູງ ຄວາມເຂົ້າໃຈຂອງຜູ້ຊ່ຽວຊານ ແລະ ຄວາມສາມາດໃນການສ້າງສັນຂອງຜູ້ສ້າງ. Oulevi Packaging Design ບັນຈຸພັນອາຫານປະເພດແພັກເກຈສຳລັບເບຍ ຖືກຄາດວ່າຈະເປັນຜົນງານທີ່ໄດ້ຮັບການຍົກຍ້ອງສູງ ໜ້າຊົມເຊີຍ ແລະ ເປັນທີ່ຮັກແພງ ທີ່ໃຊ້ງານໄດ້ຈິງ ແລະ ມີນະວັດຕະກຳ. ການອອກແບບທີ່ຊະນະລະດັບເຫຼັກນີ້ລວມວິທີປະຕິບັດທີ່ດີທີ່ສຸດຂອງອຸດສາຫະກຳ ແລະ ມີຄຸນລັກສະນະທາງເຕັກນິກທີ່ມີຄວາມສາມາດ ເຊື່ອມໂຍງກັບຄວາມຮູ້ ແລະ ພອນສະຫວັນ. Oulevi Packaging Design ບັນຈຸພັນອາຫານປະເພດແພັກເກຈສຳລັບເບຍ ໄດ້ຮັບການເຄົາລົບສຳລັບຄວາມລະອຽດຮອບຄອບ ແລະ ຖືກອອກແບບເພື່ອປັບປຸງຄຸນນະພາບຊີວິດ ຊ່ວຍເຮັດໃຫ້ໂລກເປັນບ່ອນທີ່ດີຂຶ້ນ.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Oulevi is a newly established enterprise specializing in raw beer. Oulevi beer uses barley from Australia, yeast from northern Europe and hops from North America. Therefore, in the packaging design, the origin of raw materials is shown through illustration, and the appearance outline is a glass of beer, which not only increases the display effect, but also enables consumers to understand the excellent quality of products.
- Dimensions & Packaging
- Net content：1 liter ，
Development dimension: 274mm long, 193mm high - Tags
- Beer packaging, illustration, beer logo design
- Production Technology
- Stainless steel can
- Design Challenge
- As a new brand, how to let consumers quickly see you on the shelf, how to quickly understand the advantages of products, these are the most difficult and need to be solved. Give the product a symbol of beer cup, and show the advantages of the product in the form of illustration, which is a good solution to the above problems.
- Research
- Through the investigation of consumers, they want to know more about the story behind the product to help them judge the quality of the product. Most of the time, consumers see patterns that they don't want to do with the product. They can only decide to buy by the brand size. We collect the opinions of consumers, select the most mentioned opinions from them, and find the solutions.
- Inspiration
- Looking for visual language that can tell the unique charm of oulevi beer is the first problem to be solved. Pour out a cup of fragrant beer, and look at it as if you see all it has: barley from Australia, top hops imported from North America, yeast from northern Europe, etc., all of which are shown in front of your eyes like a movie. The rudiments of packaging have already been shown in your brain. Use illustration to show all of them.
- Project Duration
- It took a month,
Location: Dalian, China - Team Members
- Zhangyong Hou
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