Chadao ປື້ມ by Wang Zhi is a highly esteemed winner of the very prestigious 2021 A' Design Award ລະດັບທອງສຳລິດ in ການອອກແບບສື່ສິ່ງພິມ ແລະ ສິ່ງພິມ Competition Category.

ທອງສຳລິດສິ່ງພິມ· 2021

Chadao ປື້ມ

by Wang Zhi

Client: Yunnan TAETEA Group Co., Ltd.

A' Design Award ລະດັບທອງສຳລິດ Winner in ສິ່ງພິມ Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

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The Design

About Chadao ປື້ມ

ວັດສະດຸປົກຫຸ້ມ ແລະສີຂອງແຜ່ນປົກແຂງແມ່ນໃຊ້ເພື່ອສ້າງວິທີການທີ່ຈະແຈ້ງໃນການນຳສະເໜີສີທຳມະດາຂອງຊາ Pu'er. ການອອກແບບຕົວອັກສອນແລະຮູບແບບຖືກປະໄວ້ຢ່າງເຫມາະສົມ, ແລະຮູບແບບໂດຍລວມແມ່ນເຕັມໄປດ້ວຍການປ່ຽນແປງ. ພາສາທີ່ອອກແບບທັນສະໄໝແມ່ນໃຊ້ເພື່ອອະທິບາຍສະເໜ່ຂອງຊາ Pu'er ຂອງຈີນ, ແລະການອອກແບບຂອງບົດແມ່ນງ່າຍດາຍແລະຈະແຈ້ງ. ຮູບພາບແລະເນື້ອຫາແມ່ນກົງກັນດີແລະຫນ້າສົນໃຈ. ຮູບພາບ ແລະ ຂໍ້ຄວາມຖືກນຳສະເໜີຢ່າງກົມກຽວ ແລະ ເໝາະສົມ.

The Recognition

About the A' Design Award ລະດັບທອງສຳລິດ

Chadao ປື້ມ ແມ່ນຜູ້ຊະນະ A' Design Award ລະດັບທອງສຳລິດ ເຊິ່ງເປັນການຍອມຮັບທີ່ມີກຽດສູງສຳລັບການອອກແບບທີ່ໂດດເດັ່ນ ເຊິ່ງມີລັກສະນະເດັ່ນດ້ວຍຄວາມຄິດສ້າງສັນ ຄວາມຫຼັກແຫຼມ ແລະ ຄວາມຄົມຄາຍ. ຜູ້ຊະນະລະດັບທອງສຳລິດແມ່ນຜົນງານທີ່ມີທັກສະພຽງພໍ ແລະ ສ້າງສັນຢ່າງໂດດເດັ່ນ ທີ່ຢືນຢັນປະສົບການອັນກວ້າງຂວາງ ຈິນຕະນາການ ແລະ ຄວາມສາມາດຂອງຜູ້ອອກແບບ. Chadao ປື້ມ ຖືກຄາດວ່າຈະເປັນສິ່ງຂອງທີ່ໄດ້ຮັບການຍົກຍ້ອງສູງ ໜ້າຊົມເຊີຍ ແລະ ເປັນທີ່ຮັກແພງ ທີ່ເປັນມືອາຊີບ ແລະ ມີນະວັດຕະກຳຢ່າງໂດດເດັ່ນ. ການອອກແບບທີ່ຊະນະລະດັບທອງສຳລິດນີ້ນຳໃຊ້ວິທີປະຕິບັດທີ່ດີທີ່ສຸດໃນດ້ານສິລະປະ ວິທະຍາສາດ ການອອກແບບ ແລະ ເຕັກໂນໂລຊີ ແລະ ດີເລີດໃນການເອົາໃຈໃສ່ລາຍລະອຽດ. Chadao ປື້ມ ຕອບສະໜອງຄວາມຕ້ອງການຢ່າງດີເລີດ ສຳຜັດຄວາມປາດຖະໜາ ດຶງດູດຄວາມຮູ້ສຶກ ແລະ ກະຕຸ້ນຄວາມຢາກຮູ້ຢາກເຫັນ.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The sheath and the color of the hardcover are carefully chosen to create a transparent sense of maroon—a typical color of Pu'er tea—and to reflect the texture of the tea. The font design and layout are properly left blank, creating a sense of change. Modern design language is used to explain the charm of Chinese Chadao, with the chapter design kept simple and clear. The illustrations and texts are harmoniously arranged and designed to complement each other.
Dimensions & Packaging: Book size: 170mm x 240mm x 23mm
Tags: TAETEA System, Pu'er Tea, Chadao, An Eight-step Process, hardcover, Acrylic Materials
Production Technology: The book sheath is made of transparent acrylic. The process consists of four-color printing, bronzing and creasing, etc. The hand-drawn style illustrations are computer-aided design.
Design Challenge: The most difficult part is to find the exact visual design expression. Nowadays, learning Chinese tea ceremony has become a fashion, and people's thoughts will gradually sublimate in the process of tasting Pu'er tea; however, it is nevertheless a challenge to express the philosophical thoughts behind the Chinese tea ceremony and the tea culture.
Research: The purpose of the research is to re-understand and express the charm of Chinese Pu'er tea as well as the Chinese tea ceremony. Empowered by selected printing materials, novel special paper and binding technology, the research explores how to convey the different touches of the through distinctive visual expressions.
Inspiration: The book is inspired by Pu'er tea from TAETEA Group. The Eight Teachings of the TAETEA System are both a set of elegant and procedural skills to brew tea and are self-motivating methods of self-introspecting Chadao studies. It consists of eight interrelated, consecutive of arrays of moves, including cleansing, opening, awakening, measuring, cultivating, experiencing, sharing, and finishing.

An Eight-step Process ceremony enhance the design inspiration for the reunderstanding of the aesthetic value of Chinese Chadao.
Project Duration: January 1 to 31, 2018; Beijing, China
Operation Flow: By getting people take out and open the book with care, the transparent acrylic sheath brings a touch of sacred ritual. Throughout the eight chapters, the joy of reading stays in the entire reading process. Be the book open or closed, there is always a particular three-dimensional effect.
Patents: Copyrights belong to Foreign Languages Press, 2018
Team Members: Translator: Wang Chiying
Guest Editors:Xu Xue, Gao Feiyan
Image Credits: Photographe: Wang Haifei, Sun Yishuai