Snow Time L ເຫຼົ້າແວງ by Evan Chen and Ziming Guo is a highly esteemed winner of the very prestigious 2021 A' Design Award ລະດັບເງິນ in ການອອກແບບບັນຈຸພັນ Competition Category.
ເງິນບັນຈຸພັນ· 2021
Snow Time L ເຫຼົ້າແວງ
Client: Lascaux Design Institute Inc.
A' Design Award ລະດັບເງິນ Winner in ບັນຈຸພັນ Category
Verified Award Winner
Verify Award Status for #110335The Design
About Snow Time L ເຫຼົ້າແວງ
Gu Yue Long Shan ແມ່ນກຸ່ມເຫຼົ້າແວງພື້ນເມືອງທີ່ໃຫຍ່ທີ່ສຸດຂອງຈີນ, ສ້າງຕັ້ງຂື້ນໃນປີ 1664. ຜະລິດຕະພັນໃຫມ່ທີ່ເຂົາເຈົ້າສ້າງສໍາລັບ Gu Yue Long Shan, ສະແດງແນວຄວາມຄິດຂອງການເພີດເພີນກັບເວລາຊ້າໆ. ການອອກແບບກາຟິກແມ່ນອີງໃສ່ແນວຄວາມຄິດຂອງນ້ໍາ, ຫິມະ, ເຂົ້າຫນຽວແລະເວລາ, ເຊິ່ງເປັນສິ່ງຈໍາເປັນໃນເຫຼົ້າແວງສີເຫຼືອງ, ແລະພັນລະນາເຖິງພູເຂົາແລະນ້ໍາທ້ອງຖິ່ນເພື່ອສ້າງເປັນຮູບພາບທີ່ສົມບູນ. ສໍາລັບຜູ້ໃຊ້ເພດຍິງໄດ້ພັດທະນາການຫຸ້ມຫໍ່ບາງໆ, ນໍາໃຊ້ຮູບເງົາກົດເນື້ອເຍື່ອ, ແລະປະສົມປະສານກັບຂະບວນການ indentation, ເພື່ອຜະລິດຄວາມຮູ້ສຶກຫໍ່ຫິມະ.
The Recognition
About the A' Design Award ລະດັບເງິນ
Snow Time L ເຫຼົ້າແວງ ແມ່ນຜູ້ຊະນະ A' Design Award ລະດັບເງິນ ເຊິ່ງເປັນການຍອມຮັບທີ່ມີກຽດສູງເປັນພິເສດສຳລັບການອອກແບບຊັ້ນສູງ ທີ່ງົດງາມ ແລະ ປະທັບໃຈ. ຜູ້ຊະນະລະດັບເງິນແມ່ນຜົນງານທີ່ເຈີດຈ້າ ແລະ ສ້າງສັນຫຼາຍ ທີ່ສະແດງເຖິງຄວາມຊຳນານ ພອນສະຫວັນ ແລະ ຄວາມຄົມຄາຍຂອງຜູ້ອອກແບບ. Snow Time L ເຫຼົ້າແວງ ຖືກຄາດວ່າຈະເປັນຜົນງານແບບຢ່າງ ທີ່ເປັນມືອາຊີບຢ່າງຍິ່ງ ແລະ ມີນະວັດຕະກຳທີ່ເລິກເຊິ່ງ. ການອອກແບບທີ່ຊະນະລະດັບເງິນນີ້ແມ່ນການປະດິດທີ່ໂດດເດັ່ນ ແລະ ໄດ້ຮັບການຍົກຍ້ອງ ທີ່ປະກອບສ່ວນຂະຫຍາຍຂອບເຂດຂອງສິລະປະ ວິທະຍາສາດ ການອອກແບບ ແລະ ເຕັກໂນໂລຊີ. Snow Time L ເຫຼົ້າແວງ ເປັນຜົນງານທີ່ຫຼາຍຄົນອິດສາ ປຸກຄວາມປາດຖະໜາ ນຳຄວາມຮູ້ສຶກທາງບວກ ແລະ ກໍ່ໃຫ້ເກີດຄວາມອັດສະຈັນໃຈ.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Guyue Long Shan is the largest yellow wine group in China, started in 1664, is a popular traditional yellow wine brand in China. It has many classic yellow wine products, and a loyal customer base of middle-aged and elderly people. It needs to develop some new products to cater to the younger consumers.
- Dimensions & Packaging
- The size is 275mm*68mm*68mm, and the paper seal at the bottle mouth simulates the dynamic opening of yellow rice wine, increasing the sense of ceremony.
- Tags
- logo，packaging，illustrations，graphics
- Production Technology
- Glass bottle model development, paper embossed hot stamping, solid wood and cork combination.
- Design Challenge
- Grasp the relationship between traditional brands and emerging markets to guide packaging design.
- Research
- We combine the Chinese yellow wine culture with the local city culture of Shaoxing, and the yellow wine brewing process to form the bottle label illustration. Time/lake water/glutinous rice/snowflakes form the auxiliary graphics. This is our attempt to expand the image of Huangjiu.
- Inspiration
- We created a young new product for Guyuelongshan, Falling Snow, to convey the idea of enjoying slow times. Water, glutinous rice and time are essential in making yellow rice wine, while the lees of Fragrant snow wine are as white as snow. So we use abstract snowflakes to express time/water/glutinous rice, and draw the local mountains and water to form a complete picture. For female users developed a thin packaging, using pulp press film, and combined with the indentation process, to produce a snow wrap feeling.
- Project Duration
- The project was launched in Shaoxing in July 2020.
- Operation Flow
- When customers get their Snow Time Wine, they will touch the special crafted pawn paper bottle sticker. Tear off the top seal, open the cork, pour yourself a glass of aged yellow wine and enjoy Slow Time.
- Team Members
- Evan Chen
Ziming Guo
Leti Liu
Suheng Yao
Yoga Zhai
Fan Zhang
Min Fang
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