Oink ການຫຸ້ມຫໍ່ by Studio 33 is a highly esteemed winner of the very prestigious 2021 A' Design Award ລະດັບເງິນ in ການອອກແບບບັນຈຸພັນ Competition Category.
ເງິນບັນຈຸພັນ· 2021
Oink ການຫຸ້ມຫໍ່
by Studio 33
Client: Sin Ravnice
A' Design Award ລະດັບເງິນ Winner in ບັນຈຸພັນ Category
Verified Award Winner
Verify Award Status for #110499The Design
About Oink ການຫຸ້ມຫໍ່
ເພື່ອຮັບປະກັນການເບິ່ງເຫັນຕະຫຼາດຂອງລູກຄ້າ, ການເບິ່ງ ແລະ ຄວາມຮູ້ສຶກທີ່ມັກຫຼິ້ນໄດ້ຖືກເລືອກ. ວິທີການນີ້ແມ່ນສັນຍາລັກຂອງຄຸນນະພາບຍີ່ຫໍ້ທັງຫມົດ, ຕົ້ນສະບັບ, delicious, ພື້ນເມືອງແລະທ້ອງຖິ່ນ. ເປົ້າຫມາຍຕົ້ນຕໍຂອງການນໍາໃຊ້ການຫຸ້ມຫໍ່ຜະລິດຕະພັນໃຫມ່ແມ່ນເພື່ອນໍາສະເຫນີລູກຄ້າກ່ຽວກັບເລື່ອງທີ່ຢູ່ເບື້ອງຫລັງການປັບປຸງພັນຫມູດໍາແລະການຜະລິດຊີ້ນອາຫານພື້ນເມືອງທີ່ມີຄຸນນະພາບສູງສຸດ. ຊຸດຂອງຮູບແຕ້ມໄດ້ຖືກສ້າງຂື້ນໃນເຕັກນິກການ linocut ເຊິ່ງສະແດງເຖິງຝີມື. ຮູບແຕ້ມຕົວມັນເອງນໍາສະເຫນີຄວາມຖືກຕ້ອງແລະຊຸກຍູ້ໃຫ້ລູກຄ້າຄິດກ່ຽວກັບຜະລິດຕະພັນ Oink, ລົດຊາດແລະໂຄງສ້າງຂອງມັນ.
The Recognition
About the A' Design Award ລະດັບເງິນ
Oink ການຫຸ້ມຫໍ່ ແມ່ນຜູ້ຊະນະ A' Design Award ລະດັບເງິນ ເຊິ່ງເປັນການຍອມຮັບທີ່ມີກຽດສູງເປັນພິເສດສຳລັບການອອກແບບຊັ້ນສູງ ທີ່ງົດງາມ ແລະ ປະທັບໃຈ. ຜູ້ຊະນະລະດັບເງິນແມ່ນຜົນງານທີ່ເຈີດຈ້າ ແລະ ສ້າງສັນຫຼາຍ ທີ່ສະແດງເຖິງຄວາມຊຳນານ ພອນສະຫວັນ ແລະ ຄວາມຄົມຄາຍຂອງຜູ້ອອກແບບ. Oink ການຫຸ້ມຫໍ່ ຖືກຄາດວ່າຈະເປັນຜົນງານແບບຢ່າງ ທີ່ເປັນມືອາຊີບຢ່າງຍິ່ງ ແລະ ມີນະວັດຕະກຳທີ່ເລິກເຊິ່ງ. ການອອກແບບທີ່ຊະນະລະດັບເງິນນີ້ແມ່ນການປະດິດທີ່ໂດດເດັ່ນ ແລະ ໄດ້ຮັບການຍົກຍ້ອງ ທີ່ປະກອບສ່ວນຂະຫຍາຍຂອບເຂດຂອງສິລະປະ ວິທະຍາສາດ ການອອກແບບ ແລະ ເຕັກໂນໂລຊີ. Oink ການຫຸ້ມຫໍ່ ເປັນຜົນງານທີ່ຫຼາຍຄົນອິດສາ ປຸກຄວາມປາດຖະໜາ ນຳຄວາມຮູ້ສຶກທາງບວກ ແລະ ກໍ່ໃຫ້ເກີດຄວາມອັດສະຈັນໃຈ.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Naming and packaging design for original, delicious, traditional, homemade black pig products. The packaging denotes the distinctive approach to breeding black pigs and top notch products. The illustrations are executed in the linocut technique, which offers a distinctive handwork approach, present a range of products and directly evoke their flavours and textures.
- Dimensions & Packaging
- Tube packaging
60 mm x 60 mm x 560 mm
130 mm x 60 mm x 360 mm
Box Packaging
195 mm x 140 mm x 110 mm - Tags
- packaging, oink, black pig, branding, identity, studio 33, bacon, sausage, meat
- Production Technology
- The illustrations are executed in the linocut technique, scanned and traced in Adobe Illustrator. Final digital illustrations were placed on different paper tube or box packaging. For the background we used pig skin illustration while on the rest of the packaging there are illustrations of a black pig and products made of the black pig, such as bacon, sausages, and special kind of a salami named kulen.
- Design Challenge
- Develop a product brand name, positioning, Identity and packaging design for Slavonian black pig dried meat products. The main problem with packaging was the difference in width and height dimensions and the use of standard vacuum films, which are quite unattractive and don't leave a lot of design options.
- Research
- The main problem with primary packaging was the difference in width and height dimensions and the use of standard vacuum films, which are quite unattractive and don't leave a lot of design options. We wanted to develop a packaging which will transform packing and labelling problems into benefits. We have simplified and reduced the cost of production, storage, packaging and preparation for delivery. The new packaging leaves a whole new impression on customers and how they perceive the Oink brand.
- Inspiration
- OINK is a well known onomatopoeia of the sound the pig makes, but name needs to be considered for several reasons. Oink contains the word Ink, which denotes blackness as a reference to a black pig.
- Project Duration
- The project started in April 2019 in Osijek and finished in October 2019 in Osijek
- Operation Flow
- Packaging and labelling problems have been turned into benefits. We have simplified and reduced the cost of production, storage, packaging and preparation for delivery. The new packaging leaves a whole new impression on customers and how they perceive the Oink brand.
- Patents
- OINK Trademark (2020) Sin Ravnice
- Team Members
- Designer and Art Director: Leo Vinkovic
Illustrator: Maja Gjajic
Copywriter: Tonci Klaric
Photographer: Marija Gasparovic - Image Credits
- Image #1: Photographer Marija Gasparovic, 2019
Optional Image #1: Photographer Marija Gasparovic, 2019
Optional Image #2: Photographer Marija Gasparovic, 2019
Optional Image #3: Photographer Marija Gasparovic, 2019
Optional Image #4: Photographer Marija Gasparovic, 2019
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