Biboi ປ້າຍເຫລົ້າ by Giovanni Murgia is a highly esteemed winner of the very prestigious 2021 A' Design Award ລະດັບເງິນ in ການອອກແບບບັນຈຸພັນ Competition Category.
ເງິນບັນຈຸພັນ· 2021
Biboi ປ້າຍເຫລົ້າ
Client: Cantine Biboi
A' Design Award ລະດັບເງິນ Winner in ບັນຈຸພັນ Category
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The Design
About Biboi ປ້າຍເຫລົ້າ
ການອອກແບບນະວັດຕະກໍາ, ຜິດປົກກະຕິ ແລະບໍ່ມີຄວາມກັງວົນເພື່ອກໍານົດຕົວຕົນຂອງເຫຼົ້າແວງເຫຼົ່ານີ້. ການອອກແບບເລຂາຄະນິດທີ່ເອົາຕົວຊີ້ບອກຂອງຕົນຈາກສະຕະວັດທີເຈັດສິບແລະເພີ່ມມັນດ້ວຍອົງປະກອບສັນຍາລັກທີ່ສະແດງເຖິງຄຸນລັກສະນະຂອງອານາເຂດຂອງ Sardinian. ການອອກແບບຂອງປ້າຍເຫຼົ່ານີ້ໄດ້ຖືກສຶກສາເພື່ອໃຫ້ມີຜົນກະທົບ tactile ໃນເວລາທີ່ແກ້ວໄດ້ຖືກໂຍກຍ້າຍ, ຂໍຂອບໃຈກັບເຈ້ຍຂອງປ້າຍຊື່ແລະການ embossing ຂອງບາງສ່ວນຂອງມັນ. ເປົ້າຫມາຍແມ່ນເພື່ອສື່ສານການອອກແບບທີ່ສົດແລະອ່ອນໂຍນ, ບໍ່ເປັນຫ່ວງແລະທັນທີທີ່ເຫມາະສົມກັບຜູ້ຊົມຫນຸ່ມທີ່ຊອກຫາເຫຼົ້າແວງທີ່ມີຄຸນນະພາບທີ່ມີການອຸທອນທີ່ຫນ້າສົນໃຈ.
The Recognition
About the A' Design Award ລະດັບເງິນ
Biboi ປ້າຍເຫລົ້າ ແມ່ນຜູ້ຊະນະ A' Design Award ລະດັບເງິນ ເຊິ່ງເປັນການຍອມຮັບທີ່ມີກຽດສູງເປັນພິເສດສຳລັບການອອກແບບຊັ້ນສູງ ທີ່ງົດງາມ ແລະ ປະທັບໃຈ. ຜູ້ຊະນະລະດັບເງິນແມ່ນຜົນງານທີ່ເຈີດຈ້າ ແລະ ສ້າງສັນຫຼາຍ ທີ່ສະແດງເຖິງຄວາມຊຳນານ ພອນສະຫວັນ ແລະ ຄວາມຄົມຄາຍຂອງຜູ້ອອກແບບ. Biboi ປ້າຍເຫລົ້າ ຖືກຄາດວ່າຈະເປັນຜົນງານແບບຢ່າງ ທີ່ເປັນມືອາຊີບຢ່າງຍິ່ງ ແລະ ມີນະວັດຕະກຳທີ່ເລິກເຊິ່ງ. ການອອກແບບທີ່ຊະນະລະດັບເງິນນີ້ແມ່ນການປະດິດທີ່ໂດດເດັ່ນ ແລະ ໄດ້ຮັບການຍົກຍ້ອງ ທີ່ປະກອບສ່ວນຂະຫຍາຍຂອບເຂດຂອງສິລະປະ ວິທະຍາສາດ ການອອກແບບ ແລະ ເຕັກໂນໂລຊີ. Biboi ປ້າຍເຫລົ້າ ເປັນຜົນງານທີ່ຫຼາຍຄົນອິດສາ ປຸກຄວາມປາດຖະໜາ ນຳຄວາມຮູ້ສຶກທາງບວກ ແລະ ກໍ່ໃຫ້ເກີດຄວາມອັດສະຈັນໃຈ.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The concept of these labels is inspired by the design of the 70s. A mix of shapes and bright colors that highlights the geometric shapes and textures that identify the characteristic elements of these wines and the territory: the mountains, the sea and the typical Sardinian vegetation.
- Dimensions & Packaging
- The peculiarity of the label consists in the fact that it is a single piece that almost completely wraps the bottle. The total dimensions are 222x82 mm
- Tags
- wine, packaging, graphic design, label design, sardinia
- Production Technology
- The label was printed on special paper with a tactile feel. This characteristic gives the label a more prestigious and important role. To make the label more precious, metal sheets in gold and pink were used as well as a Braille relief on the name of the wine and on the iconographic elements.
- Design Challenge
- The creative challenge to create these labels was to create an unconventional design for wines from a traditional territory such as that of Sardinia. At the same time we wanted to give a light-hearted but elegant appeal to meet the expectations of a young and disengaged public.
- Research
- The research for this design started from the study of the graphic style typical of the 70s. Together with this, iconographic elements were inserted that represent some of the elements that characterize the territory from which these wines are born. Each label is also characterized by the representation of the initial letter of its name, obtained from the union of the geometric elements that define the design. Even the choice of naming is deliberately ironic and youthful.
- Inspiration
- The colors of wine and the typical traditional clothes of Sardinia. The geometric shapes and textures that recall the typical elements that identify these wines. The research started with the typical iconography of the 70s and the colorful and contrasting graphic style of these graphics. The goal is to identify these products in a fresh and decisive way to address a young wine lovers target.
- Project Duration
- The project is started in January 2020 and complete in April 2020 in Sassari (Sardinia, Italy). It is presented on media in April 2020 in Sorgono (Sardinia, Italy)
- Operation Flow
- The design of these labels is studied to give a tactile effect when the bottle is taken, thanks to the label paper and tactile processing. The goal is to communicate a fresh and youthful, light-hearted and immediate design suitable for a young audience looking for a quality wine with an intriguing appeal.
- Team Members
- Art direction: Giovanni Murgia
Designer: Giovanni Murgia
3D render and mockup: Giovanni Murgia
Print: Juliagraf SpA
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