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Renata-A ບັນຈຸພັນຢາສະຜົມ by Hsiao Che Hou

Renata-A ບັນຈຸພັນຢາສະຜົມ by Hsiao Che Hou is a highly esteemed winner of the very prestigious 2021 A' Design Award ລະດັບເງິນ in ການອອກແບບບັນຈຸພັນ Competition Category.


ເງິນບັນຈຸພັນ· 2021

Renata-A ບັນຈຸພັນຢາສະຜົມ

by Hsiao Che Hou

Client: Renata

A' Design Award ລະດັບເງິນ Winner in ບັນຈຸພັນ Category

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The Design

About Renata-A ບັນຈຸພັນຢາສະຜົມ

Renata-A ແມ່ນຂວດຢາສະຜົມທີ່ອອກແບບໃຫ້ແກ່ຍີ່ຫໍ້ຜະລິດຕະພັນດູແລເສັ້ນຜົມ. ຕົວຂວດຜະລິດຂຶ້ນຈາກວັດສະດຸຊີວະພາບທີ່ຜະລິດຈາກກ້ານຊາທີ່ຖືກຖິ້ມ ເຊິ່ງເກັບກ້ອນມາຈາກຊາວສວນຊາໃນໄຕ້ຫວັນ. ວັດສະດຸນີ້ທົດແທນພລາສຕິກປີໂຕເຄມີໄດ້ 40 ເປີເຊັນ ແລະ ຊ່ວຍຫຼຸດຜ່ອນການປ່ອຍອາຍຄາບອນ. ຂວດມີຄວາມທົນທານເທົ່າກັບພາຊະນະພລາສຕິກແບບທຳມະດາ, ສາມາດນຳກັບມາໃຊ້ໃໝ່ໄດ້ ແລະ ບໍ່ປ່ອຍສານພິດລົງສູ່ດິນຫຼັງຈາກການເຜົາທຳລາຍ. ບັນຈຸພັນນີ້ບັນຈຸຢາສະຜົມທີ່ຜະລິດຈາກສານສະກັດສະໝຸນໄພຈີນ, ແລະ ການອອກແບບໄດ້ສະທ້ອນເຖິງຫົວຂໍ້ຂອງການເກີດໃໝ່.

The Recognition

About the A' Design Award ລະດັບເງິນ

Renata-A ບັນຈຸພັນຢາສະຜົມ ແມ່ນຜູ້ຊະນະ A' Design Award ລະດັບເງິນ ເຊິ່ງເປັນການຍອມຮັບທີ່ມີກຽດສູງເປັນພິເສດສຳລັບການອອກແບບຊັ້ນສູງ ທີ່ງົດງາມ ແລະ ປະທັບໃຈ. ຜູ້ຊະນະລະດັບເງິນແມ່ນຜົນງານທີ່ເຈີດຈ້າ ແລະ ສ້າງສັນຫຼາຍ ທີ່ສະແດງເຖິງຄວາມຊຳນານ ພອນສະຫວັນ ແລະ ຄວາມຄົມຄາຍຂອງຜູ້ອອກແບບ. Renata-A ບັນຈຸພັນຢາສະຜົມ ຖືກຄາດວ່າຈະເປັນຜົນງານແບບຢ່າງ ທີ່ເປັນມືອາຊີບຢ່າງຍິ່ງ ແລະ ມີນະວັດຕະກຳທີ່ເລິກເຊິ່ງ. ການອອກແບບທີ່ຊະນະລະດັບເງິນນີ້ແມ່ນການປະດິດທີ່ໂດດເດັ່ນ ແລະ ໄດ້ຮັບການຍົກຍ້ອງ ທີ່ປະກອບສ່ວນຂະຫຍາຍຂອບເຂດຂອງສິລະປະ ວິທະຍາສາດ ການອອກແບບ ແລະ ເຕັກໂນໂລຊີ. Renata-A ບັນຈຸພັນຢາສະຜົມ ເປັນຜົນງານທີ່ຫຼາຍຄົນອິດສາ ປຸກຄວາມປາດຖະໜາ ນຳຄວາມຮູ້ສຶກທາງບວກ ແລະ ກໍ່ໃຫ້ເກີດຄວາມອັດສະຈັນໃຈ.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
The natural bottle as a starting point is made from Taiwanese tea stems, making it environmentally friendly and everlasting. The design uses the only “globally EU certified” tea stem bio-based recycled shampoo bottle. The emphasis is on the global environment along with the requirements and persistence of quality.
Dimensions & Packaging
8cm x 3.5cm x 16cm
Tags
Package Design, Visual Design, Brand Design
Production Technology
PLA(Biomass Plastics) / HDPE / Paper
Design Challenge
RENATA-A Pure Chinese Formula Shampoo contains a variety of Chinese herbal extracts. For millennia it is said to have an irreplaceable natural energy, bringing this heritage into hair washing gives the hair the purest natural regeneration and care.
Research
RENATA-A Pure Shampoo applies the tea that represents Taiwan’s emotions to product packaging, collects discarded tea stalks from tea farmers in Taiwan, and produces a NPPm bio-based green bottle body that replaces 40% of petrochemical plastic to reduce Carbon emissions! The shampoo bottle not only has the same durability and durability as traditional petrochemical plastics, but also does not produce toxic substances such as dioxin to pollute the soil after incineration, and it can be recycled and reused.
Inspiration
RENATA-A Pure Chinese Formula Shampoo contains a variety of Chinese herbal extracts. For millennia it is said to have an irreplaceable natural energy, bringing this heritage into hair washing gives the hair the purest natural regeneration and care.

"Regeneration" gives living hair vitality, at the same time "Regrowth" also represents the concept of environmental protection, which is in line with the philosophy of RENATA-A Pure Chinese Formula Shampoo brand!
Project Duration
2019 in Taoyuan / Taiwan
Operation Flow
NA
Patents
NA
Team Members
NA
Image Credits
DESIGNER / HOU, HSIAO CHE
PHOTOGRAPHER / OU CHIEH-JU

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