Rosa Roxburghii ບັນຈຸພັນຊາ by Guangzhou Cheung Ying Design Co., Ltd. is a highly esteemed winner of the very prestigious 2021 A' Design Award ລະດັບຄຳ in ການອອກແບບບັນຈຸພັນ Competition Category.
ຄຳບັນຈຸພັນ· 2021
Rosa Roxburghii ບັນຈຸພັນຊາ
by Guangzhou Cheung Ying Design Co., Ltd.
Client: Guangzhou Cheung Ying Design Co., Ltd.
A' Design Award ລະດັບຄຳ Winner in ບັນຈຸພັນ Category
- 27,468
- Verified Award Winner
- Verify Award Status for #111732
The Design
About Rosa Roxburghii ບັນຈຸພັນຊາ
Rosa Roxburghii ແມ່ນການອອກແບບບັນຈຸພັນສຳລັບເຄື່ອງດື່ມຊາກະປ໋ອງ. ພາຊະນະບັນຈຸແມ່ນກະປ໋ອງອະລູມິນຽມ ມີຄວາມຍາວ 65 ມມ, ຄວາມກວ້າງ 65 ມມ ແລະ ຄວາມສູງ 95 ມມ, ມີຄວາມຈຸ 245 ມລ. ພາບກຣາຟິກໃຊ້ພາບແຕ້ມສະໄຕລ໌ຈີນຂອງສວນຊາ rosa roxburghii ເຊິ່ງສະທ້ອນເຖິງຄວາມເອົາໃຈໃສ່ຕັ້ງແຕ່ການປູກຈົນເຖິງການຄັດເລືອກວັດຖຸດິບ. ອົງປະກອບແບບຈີນດັ້ງເດີມ ແລະ ສີແດງທີ່ເປັນມຸງຄຸນເປັນສີຫຼັກໄດ້ກຳນົດຮູບແບບການຈັດວາງ. ບັນຈຸພັນນີ້ຖືກສ້າງຂຶ້ນເພື່ອໃຫ້ຜະລິດຕະພັນມີເອກະລັກທີ່ຊັດເຈນ ແລະ ເພື່ອສະແດງເຖິງສຸຂະພາບ, ຄວາມເປັນທຳມະຊາດ, ຄວາມມີຊີວິດຊີວາ ແລະ ການສືບທອດ.
The Recognition
About the A' Design Award ລະດັບຄຳ
Rosa Roxburghii ບັນຈຸພັນຊາ ແມ່ນຜູ້ຊະນະ A' Design Award ລະດັບຄຳ ເຊິ່ງເປັນການຍອມຮັບທີ່ມີກຽດສູງສຳລັບການອອກແບບຊັ້ນນຳ ທີ່ອັດສະຈັນ ແລະ ໂດດເດັ່ນ. ຜູ້ຊະນະລະດັບຄຳແມ່ນຜົນງານທີ່ມີນະວັດຕະກຳສູງ ມີວິໄສທັດ ແລະ ເຈີດຈ້າງົດງາມ ທີ່ສະທ້ອນພອນສະຫວັນ ປັນຍາ ແລະ ຄວາມຊຳນານຂອງຜູ້ອອກແບບ. Rosa Roxburghii ບັນຈຸພັນຊາ ຖືກຄາດວ່າຈະເປັນການປະດິດທີ່ໄດ້ຮັບການຍ້ອງຍໍສູງ ສ້າງແນວໂນ້ມ ແລະ ມອບຄຸນຄ່າທີ່ບໍ່ເຄີຍມີມາກ່ອນ. ການອອກແບບທີ່ຊະນະລະດັບຄຳນີ້ແມ່ນໂຄງການທີ່ອັດສະຈັນ ແລະ ໄດ້ຮັບການຍົກຍ້ອງ ທີ່ຂະຫຍາຍຂອບເຂດຂອງສິລະປະ ວິທະຍາສາດ ການອອກແບບ ແລະ ເຕັກໂນໂລຊີ. Rosa Roxburghii ບັນຈຸພັນຊາ ສ້າງຄວາມປາດຖະໜາທີ່ເຂັ້ມຂຸ້ນ ປຸກຄວາມຫຼົງໄຫຼ ຊຸກຍູ້ຄວາມຄິດສ້າງສັນ ແລະ ດຶງດູດໃຈພວກເຮົາ.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Due to the lack of personalization of the old packaging of the product which visual communication information is unclear, there is no unique imprint of its own category. Therefore, in order to better communicate with consumers, enhance the local characteristics and charm of rosa roxburghii and tea culture, and convey the new concept of "health, naturalness, vitality, and inheritance", a brand-new appearance design is needed to carry and present the concept and values behind the brand.
- Dimensions & Packaging
- The packaging with a capacity of 245ml，the packaging size is 65mm in length, 65mm in width and 95mm in height.
- Tags
- Rosa Roxburghii,Tea packaging,Traditional Chinese elements,Illustration,Beverage Packaging
- Production Technology
- The design material is made of aluminum can.
- Design Challenge
- The challenge mainly lies in how to better improve the awareness and competitiveness of rosa roxburghii tea in the consumer market, so as to make it stand out among the competing products. To address this challenge, we have added the healthy and natural attributes of rosa roxburghii tea to the traditional tea culture elements. Through visual creativity and brand integration, we further improved the relationship between the brand and consumers, and brought consumers a more reliable sense of brand trust.
- Research
- With the continuous improvement of living standards, people pay more and more attention to the quality of life, and have higher requirements for the aesthetics of packaging design and the charm it shows. Therefore, on the basis of retaining the traditional "tea" cultural characteristics of the product, our design has incorporated modern art elements, which is to interpret the life attitude conveyed by the brand – "returning to original nature, and staying healthy and progressive."
- Inspiration
- The overall design is based on the Chinese style illustration of rosa roxburghii tea garden, which outlines the rigor from planting to selection of materials that is embedded in the brand, and conveys the essence of the fusion of Chinese tea and rosa roxburghii. The design is also created on the basis of culture inheritance by adopting Chinese auspicious red as the theme color, and with layout incorporated with traditional Chinese elements.
- Project Duration
- The project started in April 2019 in Guangzhou, and finished in September 2019 in Guangzhou.
- Operation Flow
- With the tea beverage market constantly developing, safety and health have become the major concerns of consumers in their choice of tea beverage. Therefore, in order to create a healthy, natural, and high-quality brand, the illustrations have a creative style combining nature with vitality, echoing with people’s original desire.
- Team Members
- Creative Director: Zhiji Dong
Designer: Lu Gu
Sponsored
Explore Beyond Designers.org
Discover products, services and opportunities from our advertising partners.
More to Explore
Related Designs
Explore more award-winning designs from the same category, selected by merit.
