Shangri La ການຫຸ້ມຫໍ່ເຫຼົ້າແວັງ by Pufine Advertising Ltd. Co. is a highly esteemed winner of the very prestigious 2021 A' Design Award ລະດັບເງິນ in ການອອກແບບບັນຈຸພັນ Competition Category.
ເງິນບັນຈຸພັນ· 2021
Shangri La ການຫຸ້ມຫໍ່ເຫຼົ້າແວັງ
by Pufine Advertising Ltd. Co.
Client: Yunnan Shangri-La Wine Co. LTD
A' Design Award ລະດັບເງິນ Winner in ບັນຈຸພັນ Category
Verified Award Winner
Verify Award Status for #111820The Design
About Shangri La ການຫຸ້ມຫໍ່ເຫຼົ້າແວັງ
ຊັງກຣີລາ (Shangri La) ແມ່ນການອອກແບບການຫຸ້ມຫໍ່ສຳລັບຊຸດເຫຼົ້າແວັງແດງສາມຊະນິດ. ປ້າຍສະຫຼາກນຳໃຊ້ໂຄງສ້າງລວດລາຍຂອງການແຕ້ມຮູບດ້ວຍນ້ຳໝຶກແບບຕາເວັນອອກດັ້ງເດີມ ເພື່ອສະແດງເຖິງການໄຫຼຂອງເຫຼົ້າແວັງ ແລະ ລຳຕົ້ນຂອງເຄືອອະງຸ່ນເກົ່າ. ເມື່ອວາງໄວ້ຂ້າງກັນ, ການຫຸ້ມຫໍ່ທັງສາມຈະປະກອບເປັນລຳຕົ້ນທີ່ຄົດລ້ຽວອັນດຽວ. ການຫຸ້ມຫໍ່ແຕ່ລະອັນມີສັດຈາກເຂດການຜະລິດ: ຜີເສື້ອສຳລັບອາກາດ, ປາສຳລັບນ້ຳ ແລະ ພິກາ (pika) ສຳລັບດິນ. ປ້າຍສະຫຼາກເຮັດຈາກເຈ້ຍຕົ້ນງິ້ວທີ່ມີພື້ນຜິວຫຍາບ, ແລະ ການປ້ຳລວດລາຍນູນຂຶ້ນສ້າງເປັນໂຄງສ້າງຂອງເປືອກໄມ້ເກົ່າ. ການອອກແບບນີ້ດຶງດູດຄວາມສົນໃຈໄປສູ່ສິລະປະດັ້ງເດີມ ແລະ ສິ່ງແວດລ້ອມທຳມະຊາດ.
The Recognition
About the A' Design Award ລະດັບເງິນ
Shangri La ການຫຸ້ມຫໍ່ເຫຼົ້າແວັງ ແມ່ນຜູ້ຊະນະ A' Design Award ລະດັບເງິນ ເຊິ່ງເປັນການຍອມຮັບທີ່ມີກຽດສູງເປັນພິເສດສຳລັບການອອກແບບຊັ້ນສູງ ທີ່ງົດງາມ ແລະ ປະທັບໃຈ. ຜູ້ຊະນະລະດັບເງິນແມ່ນຜົນງານທີ່ເຈີດຈ້າ ແລະ ສ້າງສັນຫຼາຍ ທີ່ສະແດງເຖິງຄວາມຊຳນານ ພອນສະຫວັນ ແລະ ຄວາມຄົມຄາຍຂອງຜູ້ອອກແບບ. Shangri La ການຫຸ້ມຫໍ່ເຫຼົ້າແວັງ ຖືກຄາດວ່າຈະເປັນຜົນງານແບບຢ່າງ ທີ່ເປັນມືອາຊີບຢ່າງຍິ່ງ ແລະ ມີນະວັດຕະກຳທີ່ເລິກເຊິ່ງ. ການອອກແບບທີ່ຊະນະລະດັບເງິນນີ້ແມ່ນການປະດິດທີ່ໂດດເດັ່ນ ແລະ ໄດ້ຮັບການຍົກຍ້ອງ ທີ່ປະກອບສ່ວນຂະຫຍາຍຂອບເຂດຂອງສິລະປະ ວິທະຍາສາດ ການອອກແບບ ແລະ ເຕັກໂນໂລຊີ. Shangri La ການຫຸ້ມຫໍ່ເຫຼົ້າແວັງ ເປັນຜົນງານທີ່ຫຼາຍຄົນອິດສາ ປຸກຄວາມປາດຖະໜາ ນຳຄວາມຮູ້ສຶກທາງບວກ ແລະ ກໍ່ໃຫ້ເກີດຄວາມອັດສະຈັນໃຈ.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- 1,the entire series including three product,get creative inspiration from the expression of traditional Oriental ink painting,each product with ink shading of natural texture represents the wine flowing rhythm,The combination of the three products is like a winding and tough old vine trunk.2,The three products are combined with the animals in the producing area respectively.The colorful butterfly represents air,the Pisces represents water,and the pika represents soil.
- Dimensions & Packaging
- Length:300mm, width:90mm, height:90mm
- Tags
- Packaging, wine, Nature, Shangri-La, Animals, Ink painting
- Production Technology
- The wine label is made of kapok paper with rough texture, and rough texture of old tree surface is made by convex technology.
- Design Challenge
- We use eco-friendly kapok paper. The challenge of this design is how to make the texture of grape trunk on the paper. We use concave pressing and bulging technology to create realistic tree trunk texture on paper.
- Research
- The origin of this red wine series is located in high altitude areas. The pure air, water and soil create a high-quality ecological environment. This wine is made from the fruits of old grape trees. The older the trees are, the higher the wine quality is, which is worthy of collection.
- Inspiration
- The creative inspiration comes from the winding growth posture of old grape trees and mottled traces of years, The longer the tree age, the higher the wine level, which represents the quality of a good wine, just as the growth of old trees requires years of precipitation. We hope to use the traditional culture of the East to interpret this series of wine, to expand the boundaries of culture and blend.
- Project Duration
- The project began in October 2019 and will be completed in August 2020
- Operation Flow
- 1,From the texture of traditional Oriental ink paintings,we find that different forms are presented,like the natural flow of the red wine,and like the trunk of a vine,which can be presented individually or as a series of combinations.2,In today's material development, the natural environment is destroyed and traditional art gradually dies out.We also hope to arouse people's protection and inheritance of traditional art and ecological environment through the creativity of this set of products.
- Team Members
- Designer: wang yang;
Creative Director: xia ling;
Customer Service Director: Zhou Xiaoli,
Sponsored
Explore Beyond Designers.org
Discover products, services and opportunities from our advertising partners.
More to Explore
Related Designs
Explore more award-winning designs from the same category, selected by merit.
