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Germain Robin California Brandy ປ້າຍຂວດ, ອັດຕະລັກຂອງແບຣນ by Pierre Delebois

Germain Robin California Brandy ປ້າຍຂວດ, ອັດຕະລັກຂອງແບຣນ by Pierre Delebois is a highly esteemed winner of the very prestigious 2021 A' Design Award ລະດັບທອງສຳລິດ in ການອອກແບບບັນຈຸພັນ Competition Category.


ທອງສຳລິດບັນຈຸພັນ· 2021

Germain Robin California Brandy ປ້າຍຂວດ, ອັດຕະລັກຂອງແບຣນ

by Pierre Delebois

Client: E&J Gallo

A' Design Award ລະດັບທອງສຳລິດ Winner in ບັນຈຸພັນ Category

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The Design

About Germain Robin California Brandy ປ້າຍຂວດ, ອັດຕະລັກຂອງແບຣນ

Germain-Robin California Brandy ແມ່ນການອອກແບບອັດຕະລັກຂອງແບຣນ ແລະ ປ້າຍຂວດສຳລັບແບຣນດີທີ່ຜະລິດຢູ່ລັດແຄລິຟໍເນຍ. ອັດຕະລັກທາງດ້ານພາບແມ່ນມີຄວາມສະອາດ ແລະ ກົງໄປກົງມາ, ສະທ້ອນເຖິງລັກສະນະທີ່ບໍ່ຫຼູຫຼາແຕ່ບໍ່ຍອມຮັບຄວາມບົກຜ່ອງຂອງແບຣນ. ໂລໂກ້ໄດ້ຈັດວາງຊື່ຂອງຜູ້ກໍ່ຕັ້ງທັງສອງຄົນຊ້ອນກັນ, ໂດຍມີເສັ້ນບາງໆແບ່ງແຍກ, ເພື່ອສະແດງເຖິງຄວາມສົມດຸນລະຫວ່າງຈິນຕະນາການ ແລະ ຄວາມເຂັ້ມງວດໃນການປະຕິບັດ. ແບຣນດີ California Alembic ຖືກຫຸ້ມດ້ວຍປ້າຍເຈ້ຍທີ່ປະດິດແຕ່ງຢ່າງປານີດສີຂາວ ເຊິ່ງລະບຸປະເພດແບຣນດ້ວຍສີແດງ, ພ້ອມດ້ວຍລາຍລະອຽດທີ່ຊັດເຈນກ່ຽວກັບວິທີການກັ່ນ ແລະ ການບົ່ມ.

The Recognition

About the A' Design Award ລະດັບທອງສຳລິດ

Germain Robin California Brandy ປ້າຍຂວດ, ອັດຕະລັກຂອງແບຣນ ແມ່ນຜູ້ຊະນະ A' Design Award ລະດັບທອງສຳລິດ ເຊິ່ງເປັນການຍອມຮັບທີ່ມີກຽດສູງສຳລັບການອອກແບບທີ່ໂດດເດັ່ນ ເຊິ່ງມີລັກສະນະເດັ່ນດ້ວຍຄວາມຄິດສ້າງສັນ ຄວາມຫຼັກແຫຼມ ແລະ ຄວາມຄົມຄາຍ. ຜູ້ຊະນະລະດັບທອງສຳລິດແມ່ນຜົນງານທີ່ມີທັກສະພຽງພໍ ແລະ ສ້າງສັນຢ່າງໂດດເດັ່ນ ທີ່ຢືນຢັນປະສົບການອັນກວ້າງຂວາງ ຈິນຕະນາການ ແລະ ຄວາມສາມາດຂອງຜູ້ອອກແບບ. Germain Robin California Brandy ປ້າຍຂວດ, ອັດຕະລັກຂອງແບຣນ ຖືກຄາດວ່າຈະເປັນສິ່ງຂອງທີ່ໄດ້ຮັບການຍົກຍ້ອງສູງ ໜ້າຊົມເຊີຍ ແລະ ເປັນທີ່ຮັກແພງ ທີ່ເປັນມືອາຊີບ ແລະ ມີນະວັດຕະກຳຢ່າງໂດດເດັ່ນ. ການອອກແບບທີ່ຊະນະລະດັບທອງສຳລິດນີ້ນຳໃຊ້ວິທີປະຕິບັດທີ່ດີທີ່ສຸດໃນດ້ານສິລະປະ ວິທະຍາສາດ ການອອກແບບ ແລະ ເຕັກໂນໂລຊີ ແລະ ດີເລີດໃນການເອົາໃຈໃສ່ລາຍລະອຽດ. Germain Robin California Brandy ປ້າຍຂວດ, ອັດຕະລັກຂອງແບຣນ ຕອບສະໜອງຄວາມຕ້ອງການຢ່າງດີເລີດ ສຳຜັດຄວາມປາດຖະໜາ ດຶງດູດຄວາມຮູ້ສຶກ ແລະ ກະຕຸ້ນຄວາມຢາກຮູ້ຢາກເຫັນ.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
forceMAJEURE was asked to rebrand Germain-Robin, staying true to the ethos of the founders while providing the quality and premium queues to make Germain-Robin the brandy of choice for connoisseurs. Emulating the core brand value of unembellished while still being uncompromising, they chose to create a clean and straightforward look for the branding, and the new visual identity.
The logotype express the quiet and confident attitude of the brand: the name of the two founders are stacked and elegantly separated by a thin line: a quest for a perfect balance, the equilibrium between imagination and a rigor in execution.
The minimalist approach to the packaging of the 2 brandies follow the same philosophy:
The California Alembic brandy has a humble white crafted paper label that notes the variant in red, and a precise description of the distillation and aging methods of the brandy.
Inspiration
Germain-Robin began in 1982 as the unlikely union of two creative minds: Ansley Cole, a professor and Hubert Germain-Robin, a Cognac distiller. The two partnered to create Germain-Robin, the first California brandy that broke free from the constraints of Cognac. They crafted their brandy from traditional, alembic Cognac stills, but using unconventional, flavorful and complex California wine grapes. Embracing the rich tradition of hand-distillation while harnessing the potential of California wine, they set a new standard of excellence in brandy that has been recognized worldwide. Germain-Robin continues that tradition today – advancing the art of fine California brandy into a new era.
Team Members
Pierre Delebois, Executive Creative Director
Tim Devereaux, Art Director
Steve Assandri, Production Manager

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