Pure ໜ້າທີ່ຫຼັກ: ບັນຈຸພັນຜະລິດຕະພັນ by Ouzhu Huang and Qinjie Lu is a highly esteemed winner of the very prestigious 2021 A' Design Award ລະດັບເຫຼັກ in ການອອກແບບບັນຈຸພັນ Competition Category.
ເຫຼັກບັນຈຸພັນ· 2021
Pure ໜ້າທີ່ຫຼັກ: ບັນຈຸພັນຜະລິດຕະພັນ
Client: Shenzhen Laika Technology Co., Ltd.
A' Design Award ລະດັບເຫຼັກ Winner in ບັນຈຸພັນ Category
Verified Award Winner
Verify Award Status for #115549The Design
About Pure ໜ້າທີ່ຫຼັກ: ບັນຈຸພັນຜະລິດຕະພັນ
ຂໍ້ຄວາມປື້ມ: Pure ແມ່ນການອອກແບບບັນຈຸພັນສຳລັບນ້ຳພຸໃຫ້ນ້ຳສັດລ້ຽງ. ສີຟ້າແລະສີຂາວແມ່ນສີຫຼັກ, ໂດຍສີຟ້າສະແດງເຖິງນ້ຳ ແລະສີຂາວສະແດງເຖິງຄວາມບໍລິສຸດ. ຮູບຮ່າງແບບສອງມິติຂອງທັງຫ້າດ້ານຂອງຜະລິດຕະພັນຖືກພິມໄວ້ເທິງກ່ອງ, ເພື່ອໃຫ້ຜູ້ຊື້ສາມາດເຫັນຮູບຮ່າງທີ່ແທ້ຈິງຂອງສິ່ງຂອງທີ່ຢູ່ພາຍໃນ, ໃນຂະນະດຽວກັນລວດລາຍດຽວກັນນີ້ຍັງເຮັດໜ້າທີ່ເປັນການຕົກແຕ່ງອີກດ້ວຍ. ໂຕນສີຟ້າແບບໄລ່ລະດັບເປັນສັນຍາລັກເຖິງນ້ຳທີ່ໄຫຼສະອາດ. ກ່ອງມີຂະໜາດ 300 ຄູນ 210 ຄູນ 220 ມິນລີແມັດ ແລະຜະລິດຈາກເຈ້ຍແຜ່ນຫຼັງເຄືອບດິນຂາວ (clay coated news back board) ຮ່ວມກັບເຈ້ຍໄອວໍຣີ (ivory board), ຟິມມືດ (matte film), ຝ້າຍໄຂ່ມຸກ (pearl cotton) ແລະເຈ້ຍສິລະປະ (art paper).
The Recognition
About the A' Design Award ລະດັບເຫຼັກ
Pure ໜ້າທີ່ຫຼັກ: ບັນຈຸພັນຜະລິດຕະພັນ ແມ່ນຜູ້ຊະນະ A' Design Award ລະດັບເຫຼັກ ເຊິ່ງເປັນການຍອມຮັບທີ່ມີກຽດສຳລັບການອອກແບບທີ່ດີ ທີ່ຕອບສະໜອງຄວາມຕ້ອງການທາງວິຊາຊີບ ແລະ ອຸດສາຫະກຳທີ່ຄາດຫວັງຈາກຜົນງານທີ່ອອກແບບມາຢ່າງດີ. ຜູ້ຊະນະລະດັບເຫຼັກສະແດງເຖິງທັກສະອັນຍິ່ງໃຫຍ່ ຄວາມຊຳນານສະເພາະສູງ ຄວາມເຂົ້າໃຈຂອງຜູ້ຊ່ຽວຊານ ແລະ ຄວາມສາມາດໃນການສ້າງສັນຂອງຜູ້ສ້າງ. Pure ໜ້າທີ່ຫຼັກ: ບັນຈຸພັນຜະລິດຕະພັນ ຖືກຄາດວ່າຈະເປັນຜົນງານທີ່ໄດ້ຮັບການຍົກຍ້ອງສູງ ໜ້າຊົມເຊີຍ ແລະ ເປັນທີ່ຮັກແພງ ທີ່ໃຊ້ງານໄດ້ຈິງ ແລະ ມີນະວັດຕະກຳ. ການອອກແບບທີ່ຊະນະລະດັບເຫຼັກນີ້ລວມວິທີປະຕິບັດທີ່ດີທີ່ສຸດຂອງອຸດສາຫະກຳ ແລະ ມີຄຸນລັກສະນະທາງເຕັກນິກທີ່ມີຄວາມສາມາດ ເຊື່ອມໂຍງກັບຄວາມຮູ້ ແລະ ພອນສະຫວັນ. Pure ໜ້າທີ່ຫຼັກ: ບັນຈຸພັນຜະລິດຕະພັນ ໄດ້ຮັບການເຄົາລົບສຳລັບຄວາມລະອຽດຮອບຄອບ ແລະ ຖືກອອກແບບເພື່ອປັບປຸງຄຸນນະພາບຊີວິດ ຊ່ວຍເຮັດໃຫ້ໂລກເປັນບ່ອນທີ່ດີຂຶ້ນ.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The Pure series packaging is based on the product characteristics of the Aqua pet water fountain with blue symbolizing water and white symbolizing purity as the main colors of the design.
- Dimensions & Packaging
- 300 mm x 210 mm x 220 mm
- Tags
- Pet Product, Water, Pure, Packaging, Blue, White
- Production Technology
- Clay Coated News Back(CCNB) cover with ivory board and dumb film, Pearl cotton and Art Paper.
- Design Challenge
- The challenge is the Pure design team wants the packaging to visually show the exact product while maintaining the artistic characteristics. So the designer used the two-dimensional pattern of five sides of the product, and the patterns can also satisfy the artistic appreciation of packaging-the gradual blue color aims to make consumers think of clean flowing water.
- Research
- LAIKA is committed to bringing better pet products to millions of families around the world. Under the raging epidemic situation, the Aqua pet water fountain can continuously provide filtered, sterilized clean water for pets, helping families with pets reduce the burden. The Pure series packaging is based on the product characteristics of the Aqua pet water fountain with blue symbolizing water and white symbolizing purity as the main colors of the design.
- Inspiration
- The Pure design team wants the packaging to visually show what product is selling and what it looks like while maintaining the artistic characteristics. So the designer used the two-dimensional pattern of five sides of the product. In addition, the patterns can also satisfy the artistic appreciation of packaging. The gradual blue color aims to make consumers think of clean flowing water.
- Project Duration
- In November 2020, the product was officially put on sale in TMALL flagship store in China. The products are now being shipped overseas and are expected to be sold in 8 countries by Amazon Laika Store, including the United States, The United Kingdom, Canada, Japan, France, Germany, Spain and Italy.
- Operation Flow
- Pure presented the five-angle two-dimensional silhouette of the product directly to consumers.
- Team Members
- Ouzhu Huang
Qinjie Lu
Yonjie Fang - Image Credits
- Graphic Designer Qinjie Lu, Pure Packaging, 2020
All Images Renderer Jiaqian Feng, 2020
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