S6 Foundry ລະບົບຍີ່ຫໍ້ແລະແຄມເປນ by Paul Robb and Moira Bartoloni

S6 Foundry ລະບົບຍີ່ຫໍ້ແລະແຄມເປນ by Paul Robb and Moira Bartoloni is a highly esteemed winner of the very prestigious 2021 A' Design Award ລະດັບເງິນ in ການອອກແບບສື່ສິ່ງພິມ ແລະ ສິ່ງພິມ Competition Category.

ເງິນສິ່ງພິມ· 2021

S6 Foundry ລະບົບຍີ່ຫໍ້ແລະແຄມເປນ

by Paul Robb and Moira Bartoloni

Client: S6 Foundry

A' Design Award ລະດັບເງິນ Winner in ສິ່ງພິມ Category

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Verified Award Winner
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View at A' Design Award Press Release Award Badge

Colors

The Design

About S6 Foundry ລະບົບຍີ່ຫໍ້ແລະແຄມເປນ

ການສ້າງຍີ່ຫໍ້ S6 Foundry ແລະປື້ມຕົວຢ່າງປະເພດຕໍ່ໄປຂອງມັນໄດ້ຖືກອອກແບບເພື່ອສ້າງຄວາມສຸກຂອງຕົວພິມໃຫມ່, ການຈັດຕໍາແຫນ່ງພາສາສາຍຕາຂອງຍີ່ຫໍ້. ສີທີ່ສົດໃສ ແລະ ເບີກບານມ່ວນຊື່ນ ແລະ ຮູບແບບພາສາທີ່ໂດດເດັ່ນ ແລະ ແປກປະຫຼາດ ດຶງດູດຈິດໃຈ, ສ້າງຄວາມເດືອດຮ້ອນໃຫ້ກັບລາຍເຊັນແບບດັ້ງເດີມຂອງງານມະຫະກຳມ່ວນຊື່ນສະຕະວັດທີ 1900. ການອອກແບບໄດ້ຖືກພັດທະນາເປັນ kaleidoscope ຂອງຮູບແບບແລະອົງປະກອບເພື່ອສ້າງຄວາມສອດຄ່ອງທາງດ້ານສາຍຕາທີ່ຖືກຕ້ອງຂອງຈັນຍາບັນຂອງຍີ່ຫໍ້ແລະທິດທາງໃຫມ່ຂອງຕົວອັກສອນທີ່ເປັນການຄ້າ.

The Recognition

About the A' Design Award ລະດັບເງິນ

S6 Foundry ລະບົບຍີ່ຫໍ້ແລະແຄມເປນ ແມ່ນຜູ້ຊະນະ A' Design Award ລະດັບເງິນ ເຊິ່ງເປັນການຍອມຮັບທີ່ມີກຽດສູງເປັນພິເສດສຳລັບການອອກແບບຊັ້ນສູງ ທີ່ງົດງາມ ແລະ ປະທັບໃຈ. ຜູ້ຊະນະລະດັບເງິນແມ່ນຜົນງານທີ່ເຈີດຈ້າ ແລະ ສ້າງສັນຫຼາຍ ທີ່ສະແດງເຖິງຄວາມຊຳນານ ພອນສະຫວັນ ແລະ ຄວາມຄົມຄາຍຂອງຜູ້ອອກແບບ. S6 Foundry ລະບົບຍີ່ຫໍ້ແລະແຄມເປນ ຖືກຄາດວ່າຈະເປັນຜົນງານແບບຢ່າງ ທີ່ເປັນມືອາຊີບຢ່າງຍິ່ງ ແລະ ມີນະວັດຕະກຳທີ່ເລິກເຊິ່ງ. ການອອກແບບທີ່ຊະນະລະດັບເງິນນີ້ແມ່ນການປະດິດທີ່ໂດດເດັ່ນ ແລະ ໄດ້ຮັບການຍົກຍ້ອງ ທີ່ປະກອບສ່ວນຂະຫຍາຍຂອບເຂດຂອງສິລະປະ ວິທະຍາສາດ ການອອກແບບ ແລະ ເຕັກໂນໂລຊີ. S6 Foundry ລະບົບຍີ່ຫໍ້ແລະແຄມເປນ ເປັນຜົນງານທີ່ຫຼາຍຄົນອິດສາ ປຸກຄວາມປາດຖະໜາ ນຳຄວາມຮູ້ສຶກທາງບວກ ແລະ ກໍ່ໃຫ້ເກີດຄວາມອັດສະຈັນໃຈ.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Based in Italy S6 Foundry develops commercial creative retail typefaces for use in digital and branding applications. The newly created brand required an identity that symbolized a new beginning. We developed a visual language to position the brand targeting international designers and communication buyers. The idea of joy and wonder with the eclectic nature of typeface design was at the heart of the branding process.
Dimensions & Packaging: Hard-Back Book: 128 pages
Internal: CMYK on splendorgel FSC 160gsm
Tags: Font design, Branding, Identity, Type design
Production Technology: Printed Lithographic CMYK using FSC papers.
Design Challenge: The main creative challenge was to express the dynamic attitude of the digital Foundry and to express their vision of offering something new to the market without the traditional stereotyping of a font foundry.
Research: We researched a blend of optical art systems and signwriting technics fusing them into a design system with a modern twist, designing a fresh distinctive feel to the identity and branding systems.
Inspiration: The branding system was inspired by the works of Clichés Schwitter, Gunnar Lilleng, and Max Bill, also the optical artists Bridget Riley and Franco Grignani. Inspired by traditional funfair signwriting and the vividness of colors used in the communication on their various sidings.
Project Duration: The project started in April 2020 and is an ongoing project.
Operation Flow: The Interaction with the campaign was across both traditional outdoor and online social campaigns.
Team Members: Paul Robb
Moira Bartoloni
Federica Simone
Image Credits: Paul Robb