Lezai Dental Clinic ໂລໂກ້ ແລະ ອັດຕະລັກຂອງແບຣນ by Guangzhou Cheung Ying Design Co., Ltd. is a highly esteemed winner of the very prestigious 2021 A' Design Award ລະດັບທອງສຳລິດ in ການອອກແບບກຣາຟິກ, ພາບປະກອບ ແລະ ການສື່ສານດ້ວຍພາບ Competition Category.
ທອງສຳລິດກຣາຟິກ· 2021
Lezai Dental Clinic ໂລໂກ້ ແລະ ອັດຕະລັກຂອງແບຣນ
by Guangzhou Cheung Ying Design Co., Ltd.
Client: Guangzhou Cheung Ying Design Co., Ltd.
A' Design Award ລະດັບທອງສຳລິດ Winner in ກຣາຟິກ Category
Verified Award Winner
Verify Award Status for #117574The Design
About Lezai Dental Clinic ໂລໂກ້ ແລະ ອັດຕະລັກຂອງແບຣນ
Lezai Dental Clinic ແມ່ນໂລໂກ້ ແລະ ອັດຕະລັກຂອງແບຣນທີ່ຖືກສ້າງຂຶ້ນສຳລັບຄລີນິກທັນຕະກຳ. ການອອກແບບນີ້ນຳໃຊ້ຮູບຮ່າງທາງບວກ ແລະ ທາງລົບເພື່ອປະກອບກັນເປັນສັນຍາລັກທາງສາຍຕາອັນດຽວ. ເສັ້ນຊື່ຍາວ ແລະ ສັ້ນປະສົມປະສານກັບຂອບຮູບວົງກົມ ສະແດງເຖິງຜູ້ໃຫຍ່ ແລະ ເດັກນ້ອຍທີ່ຈັບມືກັນເປັນວົງ. ຮູບຮ່າງທາງລົບຢູ່ໃຈກາງມີລັກສະນະເປັນແຂ້ວ. ສີທີ່ມີຄວາມອີ່ມຕົວຕ່ຳໃຫ້ຄວາມຮູ້ສຶກຜ່ອນຄາຍ ແລະ ອົບອຸ່ນ ພ້ອມທັງສະໜັບສະໜູນພາບລັກສະນະຂອງຄວາມປອດໄພ, ຄວາມສຸກ ແລະ ຄວາມເປັນມືອາຊີບ. ໂລໂກ້ຖືກອອກແບບໃນຮູບແບບເວັກເຕີ ເພື່ອນຳໃຊ້ກັບສື່ສິ່ງພິມ ແລະ ສື່ດິຈິຕອນທີ່ມີຂະໜາດແຕກຕ່າງກັນ, ພ້ອມທັງມີຄູ່ມືກຳນົດມາດຕະຖານແບຣນເພື່ອຮັບຮອງໃຫ້ການນຳໃຊ້ມີຄວາມສອດຄ່ອງກັນ.
The Recognition
About the A' Design Award ລະດັບທອງສຳລິດ
Lezai Dental Clinic ໂລໂກ້ ແລະ ອັດຕະລັກຂອງແບຣນ ແມ່ນຜູ້ຊະນະ A' Design Award ລະດັບທອງສຳລິດ ເຊິ່ງເປັນການຍອມຮັບທີ່ມີກຽດສູງສຳລັບການອອກແບບທີ່ໂດດເດັ່ນ ເຊິ່ງມີລັກສະນະເດັ່ນດ້ວຍຄວາມຄິດສ້າງສັນ ຄວາມຫຼັກແຫຼມ ແລະ ຄວາມຄົມຄາຍ. ຜູ້ຊະນະລະດັບທອງສຳລິດແມ່ນຜົນງານທີ່ມີທັກສະພຽງພໍ ແລະ ສ້າງສັນຢ່າງໂດດເດັ່ນ ທີ່ຢືນຢັນປະສົບການອັນກວ້າງຂວາງ ຈິນຕະນາການ ແລະ ຄວາມສາມາດຂອງຜູ້ອອກແບບ. Lezai Dental Clinic ໂລໂກ້ ແລະ ອັດຕະລັກຂອງແບຣນ ຖືກຄາດວ່າຈະເປັນສິ່ງຂອງທີ່ໄດ້ຮັບການຍົກຍ້ອງສູງ ໜ້າຊົມເຊີຍ ແລະ ເປັນທີ່ຮັກແພງ ທີ່ເປັນມືອາຊີບ ແລະ ມີນະວັດຕະກຳຢ່າງໂດດເດັ່ນ. ການອອກແບບທີ່ຊະນະລະດັບທອງສຳລິດນີ້ນຳໃຊ້ວິທີປະຕິບັດທີ່ດີທີ່ສຸດໃນດ້ານສິລະປະ ວິທະຍາສາດ ການອອກແບບ ແລະ ເຕັກໂນໂລຊີ ແລະ ດີເລີດໃນການເອົາໃຈໃສ່ລາຍລະອຽດ. Lezai Dental Clinic ໂລໂກ້ ແລະ ອັດຕະລັກຂອງແບຣນ ຕອບສະໜອງຄວາມຕ້ອງການຢ່າງດີເລີດ ສຳຜັດຄວາມປາດຖະໜາ ດຶງດູດຄວາມຮູ້ສຶກ ແລະ ກະຕຸ້ນຄວາມຢາກຮູ້ຢາກເຫັນ.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The logo as a whole is applied with the inversion technique of graphic bottom in graphic design, which is to form a visual symbol with positive and negative shapes. The positive shape is formed with simple long and short straight lines combined with circle to outline a safe and joyful scene where adults and children hug and hold hands in a circle. And the negative shape in the middle takes the form of a tooth which presents the brand concept of joy in the teeth.
- Dimensions & Packaging
- The logo and visual system are designed in vector format to make it suitable for different sizes of digital and printed media. In order to prevent the mis-production of any items, we have prepared a comprehensive brand logo guidelines manual.
- Tags
- Logo, Branding, Packaging, Visual Identity, Graphic Design, Interior Design
- Production Technology
- To create a consistent visual system, all the necessary PMS color codes were provided for printed and digital media. In addition, RAL equivalents of these colors and fabric colors were also selected for the interior clinic space.
- Design Challenge
- The challenge mainly lies in how to find a design language that can not only express the attributes of the dental clinics industry, but also interpret the brand connotation, so that consumers can get a better brand experience.
- Research
- Before commencing on this project, we conducted in-depth research on the logo, visual identity, and graphic design of other dental clinics in the market. The research results show that the logos of dental clinics industry exhibit serious homogeneity and lacks brand uniqueness. Therefore, in our brand strategy, we have formulated a brand image of "Happy First, Warm Treatment", so that consumers can clearly feel the service characteristics and harmonious interactions conveyed by the brand.
- Inspiration
- LEZAI Dental Clinic is a comprehensive dental clinic with a joyful and warm environment, which has a special focus on women and children and coveys the brand concept of the joy in this moment. In order to highlight the clinic's brand image of sense of security + joy + professionalism, in the process of designing the brand logo, we have introduced the concept of Joy in the teeth which (in Chinese) is phonetically similar with and coincides with the concept of the joy in this moment.
- Project Duration
- The project started in October 2019 and finished in February 2020 in Guangzhou.
- Operation Flow
- The logo suggests the design philosophy and core values of the brand. It conveys the idea that women and children embrace dental health. The low-saturation brand colors create a relaxed and warm feeling, while the combined logo are used to convey the brand image of security, joy, and professionalism.
- Team Members
- Creative Director: Zhiji Dong
Designer: Lu Gu
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