Better than Perfect ວາລະສານ by Gerhard Kirchschlaeger

Better than Perfect ວາລະສານ by Gerhard Kirchschlaeger is a highly esteemed winner of the very prestigious 2021 A' Design Award ລະດັບທອງສຳລິດ in ການອອກແບບສື່ສິ່ງພິມ ແລະ ສິ່ງພິມ Competition Category.

ທອງສຳລິດສິ່ງພິມ· 2021

Better than Perfect ວາລະສານ

by Gerhard Kirchschlaeger

Client: Gerhard Kirchschlaeger

A' Design Award ລະດັບທອງສຳລິດ Winner in ສິ່ງພິມ Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Better than Perfect ວາລະສານ

Better than Perfect ແມ່ນວາລະສານອາຫານທີ່ນຳເອົາບລັອກອາຫານອອນລາຍມາສູ່ຮູບແບບສິ່ງພິມ. ສູດອາຫານຕ່າງໆມີຄວາມສ້າງສັນແຕ່ຍັງຄົງຄວາມງ່າຍດາຍ, ແລະແຕ່ລະສູດອາຫານຖືກນຳສະເໜີໃນໜ້າຄູ່ດ້ວຍຮູບພາບຂະໜາດໃຫຍ່ແລະຕົວອັກສອນທີ່ມີຊີວິດຊີວາ. ການຈັດວາງໜ້າໃຊ້ພື້ນທີ່ຫວ່າງຢ່າງກວ້າງຂວາງແລະທຳລາຍນິໄສການເບິ່ງແບບທົ່ວໄປເພື່ອສ້າງຄວາມຕຶງຄຽດທາງສາຍຕາ. ວາລະສານມີຂະໜາດ 22 x 31 ຊັງຕີແມັດ ແລະມີທັງໝົດ 32 ໜ້າ. ໄດ້ນຳໃຊ້ເຈ້ຍໄມ້ເບີຊ໌ (birch) ຣີໄຊເຄີນ, ການພິມແບບດິຈິຕອນ ແລະການຫຍິບເຢັບດ້ວຍດ້າຍ. ດັດຊະນີສ່ວນປະກອບອາຫານປິດທ້າຍວາລະສານ ແລະສາມາດໃຊ້ເປັນລາຍການຊື້ເຄື່ອງໄດ້ອີກດ້ວຍ.

The Recognition

About the A' Design Award ລະດັບທອງສຳລິດ

Better than Perfect ວາລະສານ ແມ່ນຜູ້ຊະນະ A' Design Award ລະດັບທອງສຳລິດ ເຊິ່ງເປັນການຍອມຮັບທີ່ມີກຽດສູງສຳລັບການອອກແບບທີ່ໂດດເດັ່ນ ເຊິ່ງມີລັກສະນະເດັ່ນດ້ວຍຄວາມຄິດສ້າງສັນ ຄວາມຫຼັກແຫຼມ ແລະ ຄວາມຄົມຄາຍ. ຜູ້ຊະນະລະດັບທອງສຳລິດແມ່ນຜົນງານທີ່ມີທັກສະພຽງພໍ ແລະ ສ້າງສັນຢ່າງໂດດເດັ່ນ ທີ່ຢືນຢັນປະສົບການອັນກວ້າງຂວາງ ຈິນຕະນາການ ແລະ ຄວາມສາມາດຂອງຜູ້ອອກແບບ. Better than Perfect ວາລະສານ ຖືກຄາດວ່າຈະເປັນສິ່ງຂອງທີ່ໄດ້ຮັບການຍົກຍ້ອງສູງ ໜ້າຊົມເຊີຍ ແລະ ເປັນທີ່ຮັກແພງ ທີ່ເປັນມືອາຊີບ ແລະ ມີນະວັດຕະກຳຢ່າງໂດດເດັ່ນ. ການອອກແບບທີ່ຊະນະລະດັບທອງສຳລິດນີ້ນຳໃຊ້ວິທີປະຕິບັດທີ່ດີທີ່ສຸດໃນດ້ານສິລະປະ ວິທະຍາສາດ ການອອກແບບ ແລະ ເຕັກໂນໂລຊີ ແລະ ດີເລີດໃນການເອົາໃຈໃສ່ລາຍລະອຽດ. Better than Perfect ວາລະສານ ຕອບສະໜອງຄວາມຕ້ອງການຢ່າງດີເລີດ ສຳຜັດຄວາມປາດຖະໜາ ດຶງດູດຄວາມຮູ້ສຶກ ແລະ ກະຕຸ້ນຄວາມຢາກຮູ້ຢາກເຫັນ.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The main idea: to put an internet food blog on paper.
The recipes are creative yet simple, presented by means of impressive photos and lively typography. The advantages of print over the web are played out haptically and conceptually. The layout plays with and breaks viewing habits, visual tension and surprise accompany the reader through the magazine.
Dimensions & Packaging: 22x31 cm, 32 pages, paper cover 300 g/m, paper core 120 g/m, thread stitching
Tags: Magazine, Photography, Typography
Production Technology: recycled paper made of birch, hp indigo digital printing
Design Challenge: A visually influenced magazine that does not get lost in the flood of many cooking magazines. A unique selling point was found through the design and photography.
Research: Many of us have more time for ourselves at home this year. Your own kitchen will once again become a playground for creativity. The magazine should be a source of inspiration and motivation for more activity at home. Some recipes are very simple and thus have a low entry barrier even for beginners. The original context of a cooking magazine, following a recipe, is being questioned. The aesthetics of the ingredients and the arrangement on the plate are paramount.
Inspiration: Everything we do or don't do - good and bad taste is always present. One of Austria's most successful food blogs focuses on good taste. And this is what her 5th magazine "better than perfect" is all about.
Project Duration: The project started in july 2020 and finished in december 2020.
Operation Flow: The magazine is intended to inspire and encourage you to cook yourself. The range extends from very simple to more demanding recipes - so there is something for everyone. An ingredients index closes the magazine and also serves as a decision-making aid when selecting recipes or as a shopping list.
Patents: no IP / PATENTS / COPYRIGHTS
Team Members: Gerhard Kirchschläger, Karin Stöttinger, Julia Kirchschläger
Image Credits: Photographer Karin Stöttinger