BonBonne Nuit ໜ້າທີ່ຫຼັກ: ບັນຈຸພັນສຳລັບລູກອົມ by Ka Wai Tsun is a highly esteemed winner of the very prestigious 2021 A' Design Award ລະດັບເຫຼັກ in ການອອກແບບບັນຈຸພັນ Competition Category.
ເຫຼັກບັນຈຸພັນ· 2021
BonBonne Nuit ໜ້າທີ່ຫຼັກ: ບັນຈຸພັນສຳລັບລູກອົມ
by Ka Wai Tsun
Client: Ka Wai (Rae), Tsun
A' Design Award ລະດັບເຫຼັກ Winner in ບັນຈຸພັນ Category
Verified Award Winner
Verify Award Status for #118219The Design
About BonBonne Nuit ໜ້າທີ່ຫຼັກ: ບັນຈຸພັນສຳລັບລູກອົມ
ຂໍ້ຄວາມປື້ມ: BonBonne Nuit ແມ່ນຊຸດການອອກແບບບັນຈຸພັນສຳລັບລູກອົມ. ຊື່ນີ້ປະສົມສອງຄຳສັບພາສາຝຣັ່ງເຂົ້າກັນ, bon bon, ໝາຍເຖິງລູກອົມ, ແລະ bonne nuit, ໝາຍເຖິງລາຕີສະຫວັດດີ. ແນວຄວາມຄິດນີ້ເຊື້ອເຊີນລູກຄ້າໃຫ້ໄດ້ລອງລົດຊາດຄວາມຝັນອັນແຈ່ມແຈ້ງຂອງຕົນເອງ. ບັນຈຸພັນເຫຼົ່ານີ້ໃຊ້ຮູບແບບການປະສົມພາບທີ່ນຳເອົາອົງປະກອບແບບເໜືອຈິງມາລວມກັນ. ເນື່ອງຈາກຄວາມຝັນອັນແຈ່ມແຈ້ງແມ່ນສາມາດຄວບຄຸມໄດ້, ເລື່ອງລາວທີ່ປາກົດຢູ່ໃນແຕ່ລະບັນຈຸພັນຈຶ່ງສະທ້ອນເຖິງຄວາມປາຖະໜາທີ່ຄົນເຮົາມັກຈະມີ. ຊື່ຜະລິດຕະພັນທີ່ອອກແບບຂຶ້ນຕາມແນວຄວາມຄິດນີ້ ມີຈຸດປະສົງເພື່ອກະຕຸ້ນໃຫ້ເກີດພາບຈິນຕະນາການຂຶ້ນໃນຄວາມຄິດ. ຊຸດນີ້ປະກອບດ້ວຍຖົງໃສ່ 3 ໃບ, ກ່ອງມົນຂະໜາດນ້ອຍ 3 ໃບ, ແລະ ກ່ອງສີ່ຫຼ່ຽມມີດ້າມຈັບ 2 ໃບ.
The Recognition
About the A' Design Award ລະດັບເຫຼັກ
BonBonne Nuit ໜ້າທີ່ຫຼັກ: ບັນຈຸພັນສຳລັບລູກອົມ ແມ່ນຜູ້ຊະນະ A' Design Award ລະດັບເຫຼັກ ເຊິ່ງເປັນການຍອມຮັບທີ່ມີກຽດສຳລັບການອອກແບບທີ່ດີ ທີ່ຕອບສະໜອງຄວາມຕ້ອງການທາງວິຊາຊີບ ແລະ ອຸດສາຫະກຳທີ່ຄາດຫວັງຈາກຜົນງານທີ່ອອກແບບມາຢ່າງດີ. ຜູ້ຊະນະລະດັບເຫຼັກສະແດງເຖິງທັກສະອັນຍິ່ງໃຫຍ່ ຄວາມຊຳນານສະເພາະສູງ ຄວາມເຂົ້າໃຈຂອງຜູ້ຊ່ຽວຊານ ແລະ ຄວາມສາມາດໃນການສ້າງສັນຂອງຜູ້ສ້າງ. BonBonne Nuit ໜ້າທີ່ຫຼັກ: ບັນຈຸພັນສຳລັບລູກອົມ ຖືກຄາດວ່າຈະເປັນຜົນງານທີ່ໄດ້ຮັບການຍົກຍ້ອງສູງ ໜ້າຊົມເຊີຍ ແລະ ເປັນທີ່ຮັກແພງ ທີ່ໃຊ້ງານໄດ້ຈິງ ແລະ ມີນະວັດຕະກຳ. ການອອກແບບທີ່ຊະນະລະດັບເຫຼັກນີ້ລວມວິທີປະຕິບັດທີ່ດີທີ່ສຸດຂອງອຸດສາຫະກຳ ແລະ ມີຄຸນລັກສະນະທາງເຕັກນິກທີ່ມີຄວາມສາມາດ ເຊື່ອມໂຍງກັບຄວາມຮູ້ ແລະ ພອນສະຫວັນ. BonBonne Nuit ໜ້າທີ່ຫຼັກ: ບັນຈຸພັນສຳລັບລູກອົມ ໄດ້ຮັບການເຄົາລົບສຳລັບຄວາມລະອຽດຮອບຄອບ ແລະ ຖືກອອກແບບເພື່ອປັບປຸງຄຸນນະພາບຊີວິດ ຊ່ວຍເຮັດໃຫ້ໂລກເປັນບ່ອນທີ່ດີຂຶ້ນ.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- In order to fully bring out the concept, imagination is key. The design of the packages uses a montage style that brings together surrealistic elements. Since lucid dreams are controllable, the stories of each package are suggestive of the desires people most likely would have. Moreover, the conceptual names of each product are meant to trigger imaginative sceneries in customers’ heads.
- Dimensions & Packaging
- Image#1 Width 90mm x Depth 35mm x Height 130mm each, Image#2-3 Width 130mm x Depth 60mm x Height 105 mm each, Image#4 Width, Depth, Height 85mm each
- Tags
- Food packaging, Design, Collage, Photoshop, Surrealism, Quirky, Dreamy, Colourful, Candy, Lucid Dream
- Production Technology
- To construct a unique collage, photoshop was used to create the tone, colour, and mixture of images.
- Design Challenge
- The biggest challenge of the design process was to come up with the best way to create a design that leads the viewer to visualise the scenery by only looking at each package. The combination of collaged images, as well as the subtle tone and colour changes, complete the whole design.
- Research
- During the research, the key purpose was to look for what kind of design approach would ideally lead users to imagine what they see on the package, as if they were the protagonist of the dream. Illustrating was considered at the beginning to present each dream. This way, though, might feel lack of realism and make it difficult for users to build a connection. Therefore, after considerations, photoshop was chosen to create collages of different elements to finalise the designs of the packages.
- Inspiration
- There are always setbacks in life, and sometimes lucid dreams are the only place to get comfort and where dreamers can freely control. The concept behind this shop is to let their customers to have a taste of their own lucid dreams. In French, bon bon means candy, and bonne nuit means good night. Therefore, the two French words combined together become the brand name, BonBonne Nuit.
- Project Duration
- BonBonne Nuit was created and finished in March 2020 in Vancouver.
- Operation Flow
- Three pouches, three mini round boxes and two rectangular handle boxes, each with various special flavours of sweets.
- Patents
- Copyrights belong to Ka Wai (Rae) Tsun, 2020.
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