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4Vita Herbs ບັນຈຸພັນສະໝູນໄພເຄື່ອງດື່ມ by Maria Stylianaki

4Vita Herbs ບັນຈຸພັນສະໝູນໄພເຄື່ອງດື່ມ by Maria Stylianaki is a highly esteemed winner of the very prestigious 2021 A' Design Award ລະດັບທອງສຳລິດ in ການອອກແບບບັນຈຸພັນ Competition Category.


ທອງສຳລິດບັນຈຸພັນ· 2021

4Vita Herbs ບັນຈຸພັນສະໝູນໄພເຄື່ອງດື່ມ

by Maria Stylianaki

Client: Deep Blue Design

A' Design Award ລະດັບທອງສຳລິດ Winner in ບັນຈຸພັນ Category

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Verified Award Winner

Verify Award Status for #119262

Colors

The Design

About 4Vita Herbs ບັນຈຸພັນສະໝູນໄພເຄື່ອງດື່ມ

4Vita Herbs ແມ່ນການອອກແບບບັນຈຸພັນສຳລັບຊຸດສະໝູນໄພທີ່ໃຊ້ໃນການປຸງແຕ່ງເຄື່ອງດື່ມ. ແຕ່ລະຫໍ່ບັນຈຸພັນມີຮູບແຕ້ມ, ແລະໂຕນສີທີ່ກົມກຽວກັນເຊື່ອມໂຍງຮູບແຕ້ມເຫຼົ່ານັ້ນເຂົ້າກັນເປັນເອກະລັກທາງສາຍຕາອັນດຽວກັນສຳລັບຊຸດຜະລິດຕະພັນ. ໂຕນສີສົດໃສໄດ້ຮັບແຮງບັນດານໃຈຈາກສີສັນຂອງທົ່ງນາສະໝູນໄພ ແລະແຕກຕ່າງຈາກໂຕນສີເຂັ້ມທີ່ພົບເຫັນທົ່ວໄປໃນຜະລິດຕະພັນປະເພດດຽວກັນ. ຂໍ້ຄວາມອະທິບາຍຖືກຈັດວາງໄວ້ຢູ່ດ້ານໜ້າຂອງບັນຈຸພັນແທນທີ່ຈະຢູ່ດ້ານຫຼັງ, ເພື່ອໃຫ້ຜົນປະໂຫຍດ ແລະຂໍ້ມູນສຳຄັນສາມາດອ່ານໄດ້ຢ່າງວ່ອງໄວ. ບັນຈຸພັນເປັນຖົງພລາສຕິກແບບດອຍແພັກທີ່ມີຊິບເພື່ອຮັກສາຄວາມສົດຂອງສະໝູນໄພຫຼັງຈາກເປີດໃຊ້ຄັ້ງທຳອິດ.

The Recognition

About the A' Design Award ລະດັບທອງສຳລິດ

4Vita Herbs ບັນຈຸພັນສະໝູນໄພເຄື່ອງດື່ມ ແມ່ນຜູ້ຊະນະ A' Design Award ລະດັບທອງສຳລິດ ເຊິ່ງເປັນການຍອມຮັບທີ່ມີກຽດສູງສຳລັບການອອກແບບທີ່ໂດດເດັ່ນ ເຊິ່ງມີລັກສະນະເດັ່ນດ້ວຍຄວາມຄິດສ້າງສັນ ຄວາມຫຼັກແຫຼມ ແລະ ຄວາມຄົມຄາຍ. ຜູ້ຊະນະລະດັບທອງສຳລິດແມ່ນຜົນງານທີ່ມີທັກສະພຽງພໍ ແລະ ສ້າງສັນຢ່າງໂດດເດັ່ນ ທີ່ຢືນຢັນປະສົບການອັນກວ້າງຂວາງ ຈິນຕະນາການ ແລະ ຄວາມສາມາດຂອງຜູ້ອອກແບບ. 4Vita Herbs ບັນຈຸພັນສະໝູນໄພເຄື່ອງດື່ມ ຖືກຄາດວ່າຈະເປັນສິ່ງຂອງທີ່ໄດ້ຮັບການຍົກຍ້ອງສູງ ໜ້າຊົມເຊີຍ ແລະ ເປັນທີ່ຮັກແພງ ທີ່ເປັນມືອາຊີບ ແລະ ມີນະວັດຕະກຳຢ່າງໂດດເດັ່ນ. ການອອກແບບທີ່ຊະນະລະດັບທອງສຳລິດນີ້ນຳໃຊ້ວິທີປະຕິບັດທີ່ດີທີ່ສຸດໃນດ້ານສິລະປະ ວິທະຍາສາດ ການອອກແບບ ແລະ ເຕັກໂນໂລຊີ ແລະ ດີເລີດໃນການເອົາໃຈໃສ່ລາຍລະອຽດ. 4Vita Herbs ບັນຈຸພັນສະໝູນໄພເຄື່ອງດື່ມ ຕອບສະໜອງຄວາມຕ້ອງການຢ່າງດີເລີດ ສຳຜັດຄວາມປາດຖະໜາ ດຶງດູດຄວາມຮູ້ສຶກ ແລະ ກະຕຸ້ນຄວາມຢາກຮູ້ຢາກເຫັນ.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
The drawings on each package through a harmonious color palette define the visual identity of the series. The text on the front of the package is not just information but also gives a communicative character to the product. The visual identity we created is related to well-being, following a way of life with substance and health.
Dimensions & Packaging
The dimension of the packaging is 14x20 mm. It is printed with flexography of 7 colors and also spot lamination.
Tags
4vitaherbs, packagingdesign, branding, packaging, healthybeverage
Production Technology
This is a doy pack package of plastic material with a zipper helping the consumer to keep herbs fresh after the first opening.
Design Challenge
The most complicated part was to understand the differences and benefits of all herbs.
Research
Research on competitors' similar products made us realize that most of them had a natural, low tone coloring. A product full of life should give a feeling of life.
Inspiration
A visit to the herb crops of our client is enough to lead you to a sea of colors. Colors combine with light, earth, sky and create the most beautiful canvas. The colors of high contrasts and tones that flood you with a happy mood, generously shared by nature, gave us the inspiration for the design of the packaging. This feeling is so strong from the moment you step into the farm that becomes a need to draw and to make it an image of life.
Project Duration
The project started in July of 2020 in Heraklion and finished in December 2020 in Heraklion.
Operation Flow
The visual identity of the packaging through colors is strong enough to attract the consumer at first sight. The text that explains all about the product usually is on the backside, now it is on the front. This emphasizes the benefits of the product and gives the consumer the information needs quickly.
Team Members
Designer: Maria Stylianaki
Photography: Pantelis Mathioudakis
Image Credits
Image #1: Stylianaki Maria / Creative director, 4vita herbs packaging design, 2020.
Image #2: Stylianaki Maria / Creative director, 4vita herbs packaging design, 2020.
Image #3: Stylianaki Maria / Creative director, 4vita herbs packaging design, 2020.
Image #4: Stylianaki Maria / Creative director, 4vita herbs packaging design, 2020.
Image #1: Photographer / Pantelis Matioudakis, Stylianaki Maria / Creative director, 4vita herbs packaging design, 2020.

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