ຜົນງານ Mminni ບັນຈຸພັນເຄື່ອງດື່ມແອລກໍຮໍ ໂດຍ Wen Liu, Qiumin Chen and Weijie Kang ເປັນຜູ້ຊະນະທີ່ໄດ້ຮັບຄວາມນັບຖືສູງຂອງລາງວັນ 2021 A' Design Award ລະດັບຄຳ ອັນຊົງກຽດໃນໝວດການແຂ່ງຂັນ ການອອກແບບບັນຈຸພັນ.
ຄຳບັນຈຸພັນ· 2021
Mminni ບັນຈຸພັນເຄື່ອງດື່ມແອລກໍຮໍ
ໂດຍ Wen Liu, Qiumin Chen and Weijie Kang
ລູກຄ້າ: Changyu
ຜູ້ຊະນະ A' Design Award ລະດັບຄຳ ໃນໝວດ ບັນຈຸພັນ
ຜູ້ຊະນະລາງວັນທີ່ຢັ້ງຢືນແລ້ວ
ຢັ້ງຢືນສະຖານະລາງວັນສຳລັບ #119485ການອອກແບບ
ກ່ຽວກັບ Mminni ບັນຈຸພັນເຄື່ອງດື່ມແອລກໍຮໍ
Mminni ແມ່ນການອອກແບບບັນຈຸພັນສຳລັບເຫລົ້າບຣັນດີທີ່ສ້າງຂຶ້ນສຳລັບຜູ້ບໍລິໂພກໜຸ່ມ. ຊຸດນີ້ປະກອບດ້ວຍເຫລົ້າພື້ນຖານ, ເຫລົ້າປະສົມ ແລະ ຊຸດເຄື່ອງມືປະສົມ, ດັ່ງນັ້ນຈຶ່ງສາມາດປຸງແຕ່ງລົດຊາດສ່ວນຕົວໄດ້ໂດຍບໍ່ຕ້ອງຊື້ຜະລິດຕະພັນເພີ່ມເຕີມ. ຕົວອັກສອນ X ໝາຍເຖິງສິ່ງທີ່ບໍ່ຮູ້ຈັກ ແລະ ຄວາມເປັນໄປໄດ້ທີ່ເປີດກວ້າງ, ແລະສີຖືກນຳໃຊ້ເພື່ອເຮັດໃຫ້ຜະລິດຕະພັນຫ່າງອອກຈາກຮູບລັກສະນະດັ້ງເດີມຂອງເຫລົ້າບຣັນດີ. ຂວດເຮັດຈາກແກ້ວດ້ວຍຂະບວນການເຜົາຕົກແຕ່ງ, ແລະກ່ອງຖືກສ້າງຂຶ້ນໂດຍການຫລໍ່ພລາສຕິກ. ຊຸດນີ້ມີຂະໜາດ 198.8 x 122.8 x 122.8 ມິນລີແມັດ.
ການຮັບຮູ້
ກ່ຽວກັບ A' Design Award ລະດັບຄຳ
Mminni ບັນຈຸພັນເຄື່ອງດື່ມແອລກໍຮໍ ແມ່ນຜູ້ຊະນະ A' Design Award ລະດັບຄຳ ເຊິ່ງເປັນການຍອມຮັບທີ່ມີກຽດສູງສຳລັບການອອກແບບຊັ້ນນຳ ທີ່ອັດສະຈັນ ແລະ ໂດດເດັ່ນ. ຜູ້ຊະນະລະດັບຄຳແມ່ນຜົນງານທີ່ມີນະວັດຕະກຳສູງ ມີວິໄສທັດ ແລະ ເຈີດຈ້າງົດງາມ ທີ່ສະທ້ອນພອນສະຫວັນ ປັນຍາ ແລະ ຄວາມຊຳນານຂອງຜູ້ອອກແບບ. Mminni ບັນຈຸພັນເຄື່ອງດື່ມແອລກໍຮໍ ຖືກຄາດວ່າຈະເປັນການປະດິດທີ່ໄດ້ຮັບການຍ້ອງຍໍສູງ ສ້າງແນວໂນ້ມ ແລະ ມອບຄຸນຄ່າທີ່ບໍ່ເຄີຍມີມາກ່ອນ. ການອອກແບບທີ່ຊະນະລະດັບຄຳນີ້ແມ່ນໂຄງການທີ່ອັດສະຈັນ ແລະ ໄດ້ຮັບການຍົກຍ້ອງ ທີ່ຂະຫຍາຍຂອບເຂດຂອງສິລະປະ ວິທະຍາສາດ ການອອກແບບ ແລະ ເຕັກໂນໂລຊີ. Mminni ບັນຈຸພັນເຄື່ອງດື່ມແອລກໍຮໍ ສ້າງຄວາມປາດຖະໜາທີ່ເຂັ້ມຂຸ້ນ ປຸກຄວາມຫຼົງໄຫຼ ຊຸກຍູ້ຄວາມຄິດສ້າງສັນ ແລະ ດຶງດູດໃຈພວກເຮົາ.
ເບື້ອງຫຼັງການອອກແບບ
ຊຸດຂ່າວ
ຂໍ້ມູນ, ສະມາຊິກທີມ ແລະ ລາຍລະອຽດທາງເຕັກນິກທີ່ສະໜອງໂດຍນັກອອກແບບ.
- ຄຸນສົມບັດພິເສດ
- "MMINNI-X-lab" is a brandy specially designed for young people. "X" means unknown, infinite possibilities, goals and hopes in the design, which represents the fearless exploration spirit of young people. The idea of design inspired by the product concept of "towards the unknown, to shine brightly". In order to get rid of the traditional idea of brandy and produce a unique brand recognition, the design uses "unknown" and "colour" as the creative point to attract young people.
- ຂະໜາດ ແລະ ບັນຈຸພັນ
- Width 198.8mm* Depth 122.8mm* Height 122.8mm
- ແທັກ
- X-lab, unknown, exploration, fashion, interaction, mixing
- ເຕັກໂນໂລຊີການຜະລິດ
- The product includes a base wine, a blended wine and a set of wine mixing tool.It mainly uses glass material with decorating firing process, while the wine box adopts plastic mould process.
- ສິ່ງທ້າທາຍດ້ານການອອກແບບ
- The rise of consumption among young people has given birth to a new era of consumption, and is also giving birth to a new round of product revolution. Brandy occupies a small proportion of the young market now. Through interaction and a fresh sense of experience, designers want to use this product to activate the incremental market of brandy in China and expand the business boundary of brandy market.
- ການຄົ້ນຄວ້າ
- Young people account for a small number of consumers in brandy, and the product is single and there is little emotional interaction with consumers. Designers believe by successfully connecting to young consumers, this is the key to the future market. "MMINNI" is a casual liquor specially designed for young people. It holds brand attitude and value proposition, which are the core of brand personality.It can connect young people from many dimensions, walk into their inner world, and create a fresh consumer experience!
- ແຮງບັນດານໃຈ
- Fashion, composed of freshness and trendy sense. Young people like to constantly try new and interesting stuffs, while traditional old-fashioned products can't attract them. On the other hand, they like the trendy consumption experience. So if the product wants to please young people, it needs to be close to them and integrate into their lives.
- ໄລຍະເວລາໂຄງການ
- 2020.02~2020.05 Shenzhen, China
- ຂັ້ນຕອນການດຳເນີນງານ
- Consumers can easily use the mixing tools to make a unique flavor. Also this design is based on 2 elements, the unknown and the color. They are the core value and personality of the brand, which making the communication easier between the brand and the young people. They also reflect the core innovation-the concept of exploring the unknown and blooming the color. At the same time, the general brandy is relatively strong, and the blending requires additional purchase of blended products. MMINNI-X-lab breaks the inherent thinking of consumers and becomes a unique product in the market.
- ສະມາຊິກທີມ
- Designer: Wen Liu
Designer: Qiumin Chen
Designer: Weijie Kang
ໂຄສະນາ
ສຳຫຼວດນອກເໜືອຈາກ Designers.org
ຄົ້ນພົບຜະລິດຕະພັນ, ບໍລິການ ແລະ ໂອກາດຈາກຄູ່ຮ່ວມໂຄສະນາຂອງພວກເຮົາ.
ສຳຫຼວດເພີ່ມເຕີມ
ການອອກແບບທີ່ກ່ຽວຂ້ອງ
ສຳຫຼວດການອອກແບບທີ່ໄດ້ຮັບລາງວັນເພີ່ມເຕີມຈາກໝວດໝູ່ດຽວກັນ, ຄັດເລືອກຕາມຄຸນນະພາບ.
