Lidugaoliang Baijiu บรรจุภัณฑ์เครื่องดื่มแอลกอฮอล์ by Wen Liu, HenHong Yang and Weijie Kang is a highly esteemed winner of the very prestigious 2021 A' Design Award ລະດັບທອງສຳລິດ in ການອອກແບບບັນຈຸພັນ Competition Category.
ທອງສຳລິດບັນຈຸພັນ· 2021
Lidugaoliang Baijiu บรรจุภัณฑ์เครื่องดื่มแอลกอฮอล์
by Wen Liu, HenHong Yang and Weijie Kang
Client: Jiangxi Lidu Liquor Industry Co.ltd
A' Design Award ລະດັບທອງສຳລິດ Winner in ບັນຈຸພັນ Category
Verified Award Winner
Verify Award Status for #119501The Design
About Lidugaoliang Baijiu บรรจุภัณฑ์เครื่องดื่มแอลกอฮอล์
ລີດູເກົາเหลียง ไบจิ่ว (Lidugaoliang Baijiu) ເປັນການອອກແບບບັນຈຸພັນສຳລັບເຫຼົ້າກັ່ນຈີນ. ຂວດມີຮູບຮ່າງໂຄ້ງມົນລຽບໆ ແລະ ປະດັບດ້ວຍລາຍນູນອົງປະກອບຂອງເມັດຂ້າວຝ່າງ (sorghum). ຝາຂວດຮູບກົມ ແລະ ວົງກົມທີ່ຢູ່ເທິງກ່ອງນອກໄດ້ຮັບແຮງບັນດານໃຈມາຈາກເຄື່ອງເຄືອບພອร์ซเลนสมัยราชวงศ์หยวน ซึ่งเป็นยุคที่การกลั่นเหล้าชนิดนี้ได้เริ่มต้นขึ้น. ป้ายฉลากที่วางเอียงทำจากหนัง. กล่องด้านนอกผสมผสานวัสดุหนังและโลหะเข้าด้วยกัน และเปิดโดยการหมุนแผ่นจานวงกลม. เฉดสีเขียวถูกทำให้เข้มขึ้นเพื่อให้เหมาะสมกับผลิตภัณฑ์ระดับไฮเอนด์. บรรจุภัณฑ์นี้มีขนาดกว้าง 120 มม. ลึก 120 มม. และสูง 330 มม.
The Recognition
About the A' Design Award ລະດັບທອງສຳລິດ
Lidugaoliang Baijiu บรรจุภัณฑ์เครื่องดื่มแอลกอฮอล์ ແມ່ນຜູ້ຊະນະ A' Design Award ລະດັບທອງສຳລິດ ເຊິ່ງເປັນການຍອມຮັບທີ່ມີກຽດສູງສຳລັບການອອກແບບທີ່ໂດດເດັ່ນ ເຊິ່ງມີລັກສະນະເດັ່ນດ້ວຍຄວາມຄິດສ້າງສັນ ຄວາມຫຼັກແຫຼມ ແລະ ຄວາມຄົມຄາຍ. ຜູ້ຊະນະລະດັບທອງສຳລິດແມ່ນຜົນງານທີ່ມີທັກສະພຽງພໍ ແລະ ສ້າງສັນຢ່າງໂດດເດັ່ນ ທີ່ຢືນຢັນປະສົບການອັນກວ້າງຂວາງ ຈິນຕະນາການ ແລະ ຄວາມສາມາດຂອງຜູ້ອອກແບບ. Lidugaoliang Baijiu บรรจุภัณฑ์เครื่องดื่มแอลกอฮอล์ ຖືກຄາດວ່າຈະເປັນສິ່ງຂອງທີ່ໄດ້ຮັບການຍົກຍ້ອງສູງ ໜ້າຊົມເຊີຍ ແລະ ເປັນທີ່ຮັກແພງ ທີ່ເປັນມືອາຊີບ ແລະ ມີນະວັດຕະກຳຢ່າງໂດດເດັ່ນ. ການອອກແບບທີ່ຊະນະລະດັບທອງສຳລິດນີ້ນຳໃຊ້ວິທີປະຕິບັດທີ່ດີທີ່ສຸດໃນດ້ານສິລະປະ ວິທະຍາສາດ ການອອກແບບ ແລະ ເຕັກໂນໂລຊີ ແລະ ດີເລີດໃນການເອົາໃຈໃສ່ລາຍລະອຽດ. Lidugaoliang Baijiu บรรจุภัณฑ์เครื่องดื่มแอลกอฮอล์ ຕອບສະໜອງຄວາມຕ້ອງການຢ່າງດີເລີດ ສຳຜັດຄວາມປາດຖະໜາ ດຶງດູດຄວາມຮູ້ສຶກ ແລະ ກະຕຸ້ນຄວາມຢາກຮູ້ຢາກເຫັນ.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Lidugaoliang Baijiu's brewing techniques began in the Yuan Dynasty, is the earliest, longest span of time and the richest large-scale ancient shochu workshop site in China, and it is still in use today. This baijiu has the characteristics of "clear color, sweet,mellow bouquet, and long aftertaste". These elements are extracted and designed in combination with the brand concept. The whole design is round and smooth, which highlights the long sense of time in the process of brewing liquor.
- Dimensions & Packaging
- Width 120mm* Depth 120mm* Height 330mm
- Tags
- Lidugaoliang,Yuan porcelain, Baijiu, High-end, Lidu
- Production Technology
- The overall bottle adopts smoothly curved shape and embossed with sorghum elements. It resembles a round bottle cap and a ring of decorating firing porcelain in the Yuan Dynasty, with a leather oblique label and an outer box combining leather and metal. It has a special rotating opening method. Designers also consider a business advanced design that upgrades the brand image in an all-round way.
- Design Challenge
- The leather and metal materials needed for the product, as well as the upgrade in color, these elements lead to a result that the sample may not reach the level of initial imagination after first production, and more understanding and analyse is needed in the control of the brand image.
- Research
- The design of Lidugaoliang upgraded the brand image and extracted elements from the original brand image. Also by combining with the brand concept to reshape, Lidugaoliang has come to the fore in the baijiu industry and has a new lease of life.
- Inspiration
- The lid of Lidugaoliang Baijiu and the circle on the outer box are designed based on the prototype of Yuan Dynasty porcelain. The history of Lidu Baijiu began in the Yuan Dynasty, so the circular turntable on the box was designed into a special opening method, which turned the image of a long time span into a physical design.
- Project Duration
- 2019.08-Now Shenzhen, China
- Operation Flow
- The colors, materials and decoration for the label and packaging of "Lidugaoliang" have changed from grass green to high-end business green, including the outer box packaging, the leather material on the bottle label, the metal tag and the golden decorating firing process, and a smoother arc design in shape. These advanced designs have not only update the brand image of this recognized quality product, but also highlights the limited edition positioning of this baijiu, which is widely appreciated.
- Team Members
- Designer: Wen Liu
Designer: Heng Hong Yang
Designer: Weijie Kang
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