Mingluye ການບັນຈຸຫີບຫໍ່ເຄື່ອງດື່ມທີ່ມີທາດເຫຼົ້າ by Wen Liu, Bo Zheng and Weijie Kang is a highly esteemed winner of the very prestigious 2021 A' Design Award ລະດັບທອງສຳລິດ in ການອອກແບບບັນຈຸພັນ Competition Category.
ທອງສຳລິດບັນຈຸພັນ· 2021
Mingluye ການບັນຈຸຫີບຫໍ່ເຄື່ອງດື່ມທີ່ມີທາດເຫຼົ້າ
by Wen Liu, Bo Zheng and Weijie Kang
Client: Anhui Mingguang Liquor Co., Ltd
A' Design Award ລະດັບທອງສຳລິດ Winner in ບັນຈຸພັນ Category
Verified Award Winner
Verify Award Status for #119677The Design
About Mingluye ການບັນຈຸຫີບຫໍ່ເຄື່ອງດື່ມທີ່ມີທາດເຫຼົ້າ
Mingluye ແມ່ນການອອກແບບບັນຈຸຫີບຫໍ່ສໍາລັບເຫຼົ້າໄບຈิ่ວ, ເຫຼົ້າແບບດັ້ງເດີມຂອງຈີນທີ່ຜະລິດຈາກຖົ່ວຂຽວເປັນຫຼັກ. ຮູບຊົງຂອງແກ້ວໄດ້ຮັບແຮງບັນດານໃຈຈາກຖົ່ວຂຽວ ເຊິ່ງຍັງຖືກນໍາໃຊ້ເປັນສະໝຸນໄພຈີນນຳອີກ. ແຖບແນວຕັ້ງສີຂາວເທິງແກ້ວເຮັດໃຫ້ນຶກເຖິງຕົ້ນອ່ອນຂອງຖົ່ວ ແລະ ສື່ເຖິງຊີວິດໃໝ່. ໂຕແກ້ວຖືກແກະສະຫຼັກເປັນລວດລາຍໃບ, ກ້ານ ແລະ ໝາກຂອງຖົ່ວຂຽວ, ສ່ວນຝາປິດມີພື້ນຜິວທໍາມະຊາດຄ້າຍດິນ. ກ່ອງນອກເຮັດຈາກເຈ້ຍພິເສດທີ່ມີການທາທອງ ແລະ ແກະສະຫຼັກ. ການອອກແບບບັນຈຸຫີບຫໍ່ຖືກຮັກສາໃຫ້ມີຄວາມລຽບງ່າຍເພື່ອຈໍາກັດການນໍາໃຊ້ວັດສະດຸ.
The Recognition
About the A' Design Award ລະດັບທອງສຳລິດ
Mingluye ການບັນຈຸຫີບຫໍ່ເຄື່ອງດື່ມທີ່ມີທາດເຫຼົ້າ ແມ່ນຜູ້ຊະນະ A' Design Award ລະດັບທອງສຳລິດ ເຊິ່ງເປັນການຍອມຮັບທີ່ມີກຽດສູງສຳລັບການອອກແບບທີ່ໂດດເດັ່ນ ເຊິ່ງມີລັກສະນະເດັ່ນດ້ວຍຄວາມຄິດສ້າງສັນ ຄວາມຫຼັກແຫຼມ ແລະ ຄວາມຄົມຄາຍ. ຜູ້ຊະນະລະດັບທອງສຳລິດແມ່ນຜົນງານທີ່ມີທັກສະພຽງພໍ ແລະ ສ້າງສັນຢ່າງໂດດເດັ່ນ ທີ່ຢືນຢັນປະສົບການອັນກວ້າງຂວາງ ຈິນຕະນາການ ແລະ ຄວາມສາມາດຂອງຜູ້ອອກແບບ. Mingluye ການບັນຈຸຫີບຫໍ່ເຄື່ອງດື່ມທີ່ມີທາດເຫຼົ້າ ຖືກຄາດວ່າຈະເປັນສິ່ງຂອງທີ່ໄດ້ຮັບການຍົກຍ້ອງສູງ ໜ້າຊົມເຊີຍ ແລະ ເປັນທີ່ຮັກແພງ ທີ່ເປັນມືອາຊີບ ແລະ ມີນະວັດຕະກຳຢ່າງໂດດເດັ່ນ. ການອອກແບບທີ່ຊະນະລະດັບທອງສຳລິດນີ້ນຳໃຊ້ວິທີປະຕິບັດທີ່ດີທີ່ສຸດໃນດ້ານສິລະປະ ວິທະຍາສາດ ການອອກແບບ ແລະ ເຕັກໂນໂລຊີ ແລະ ດີເລີດໃນການເອົາໃຈໃສ່ລາຍລະອຽດ. Mingluye ການບັນຈຸຫີບຫໍ່ເຄື່ອງດື່ມທີ່ມີທາດເຫຼົ້າ ຕອບສະໜອງຄວາມຕ້ອງການຢ່າງດີເລີດ ສຳຜັດຄວາມປາດຖະໜາ ດຶງດູດຄວາມຮູ້ສຶກ ແລະ ກະຕຸ້ນຄວາມຢາກຮູ້ຢາກເຫັນ.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Mingluye is a "Minglu Flavor" baijiu produced by Anhui Mingguang Liquor Industry Co., Ltd. using the ancient craftsmanship from the Southern Song Dynasty, with a mung bean as the main raw material.
- Dimensions & Packaging
- 130mm*100mm*280mm
- Tags
- Mingguang Liquor, Baijiu, Baijiu Packaging, Mingluye
- Production Technology
- The bottle cap adopts natural earth-textured plastic cap, the embossed texture of the bottle body adopts delicate and textured mung bean leaves, stems and fruit as the patterns. The main product name is in the form of a glue card, which is crystal clear and is the unique visual symbol of the product. The box material is special paper, the craft is bronzing and embossing.
- Design Challenge
- This product breaks through the traditional Chinese baijiu packaging form. In the Chinese market, many packaging is very old-fashion, and a bit over-packaged, too exaggerated, not suitable for the aesthetics of current young consumers and the development trend of environmental protection and recycling. So in the process of design, the packaging materials and processes can be simplified as much as possible, and the consumption should return to the quality of the product itself, rather than the gorgeous packaging, which causes a waste of resources. Let consumers and customers change their awareness of product packaging.
- Research
- In the era of high homogeneity of traditional Chinese baijiu, how to express and differentiate similar products with the visual language that is easy to understand by current consumers requires serious consideration. Designers collected big data using online questionnaire surveys and offline search methods. After analysis, it is found that consumers are not very familiar with Minglu-flavor baijiu, so how to express it in easy-to-understand visual language is very important.
- Inspiration
- The bottle shape is inspired by mung beans, the raw material for baijiu making. Mung beans are Chinese medicinal materials and have the effect of Heat-clearing and Detoxifying. The bionic design method is used for innovative evolution to highlight the beauty of the natural ecology of the bottle. The white vertical bars of the bottle are inspired by the germ of the mung beans, which symbolizes a new life.
- Project Duration
- The project began in Shenzhen, China in September 2019 and completed in Shenzhen, China in January 2020.
- Operation Flow
- During the design period, designers carefully observed and studied the mung bean, and found that the shape is full and the color is mainly green. The white vertical strip in the middle of the mung bean is its germ. Therefore, they want to present it in the most direct and understandable way.
- Team Members
- Designer: Wen Liu
Designer: Bo Zheng
Designer: Weijie Kang
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