Burning Tea บรรจุภัณฑ์ขวดเครื่องดื่ม by Genki Forest is a highly esteemed winner of the very prestigious 2021 A' Design Award ລະດັບເຫຼັກ in ການອອກແບບບັນຈຸພັນ Competition Category.
ເຫຼັກບັນຈຸພັນ· 2021
Burning Tea บรรจุภัณฑ์ขวดเครื่องดื่ม
by Genki Forest
Client: Genki Forest (Beijing) Food Technology Group Co., Ltd.
A' Design Award ລະດັບເຫຼັກ Winner in ບັນຈຸພັນ Category
Verified Award Winner
Verify Award Status for #119725The Design
About Burning Tea บรรจุภัณฑ์ขวดเครื่องดื่ม
Burning Tea ແມ່ນການອອກແບບບັນຈຸພັນສຳລັບເຄື່ອງດື່ມຊາບັນຈຸຂວດ. ຂວດຜະລິດຈາກ PET ເຊິ່ງເປັນພລາສຕິກທີ່ມີນ້ຳໜັກເບົາ ໂປ່ງໃສ ແລະ ທົນທານຕໍ່ແຮງກະທົບ. ສະຫຼາກສ່ວນໃຫຍ່ເປັນສີດຳ-ຂາວ ພ້ອມສັນຍາລັກແປວໄຟສີຄຳຢູ່ດ້ານໜ້າ ເຮັດໃຫ້ຜະລິດຕະພັນສາມາດສັງເກດເຫັນໄດ້ງ່າຍເມື່ອວາງຢູ່ໃນຊັ້ນວາງທີ່ແອອັດ. ຊື່ແບຣນໃຊ້ຕົວອັກສອນທີ່ອອກແບບໃນສະໄຕລ໌ອັກສອນທາງການຈີນບູຮານ. ຂວດມີຄວາມກວ້າງ 66 ມິນລີແມັດ ແລະ ຄວາມສູງ 220 ມິນລີແມັດ. ສ່ວນກາງຂອງຂວດຖືກອອກແບບໃຫ້ໂຄ້ງເຂົ້າເພື່ອໃຫ້ຈັບໄດ້ງ່າຍຂຶ້ນ ພ້ອມທັງມີຖານແບບວົງແຫວນເພື່ອເພີ່ມຄວາມໝັ້ນຄົງ. ສີພື້ນຫຼັງແຕ່ລະສີບົ່ງບອກເຖິງລົດຊາດທີ່ແຕກຕ່າງກັນ.
The Recognition
About the A' Design Award ລະດັບເຫຼັກ
Burning Tea บรรจุภัณฑ์ขวดเครื่องดื่ม ແມ່ນຜູ້ຊະນະ A' Design Award ລະດັບເຫຼັກ ເຊິ່ງເປັນການຍອມຮັບທີ່ມີກຽດສຳລັບການອອກແບບທີ່ດີ ທີ່ຕອບສະໜອງຄວາມຕ້ອງການທາງວິຊາຊີບ ແລະ ອຸດສາຫະກຳທີ່ຄາດຫວັງຈາກຜົນງານທີ່ອອກແບບມາຢ່າງດີ. ຜູ້ຊະນະລະດັບເຫຼັກສະແດງເຖິງທັກສະອັນຍິ່ງໃຫຍ່ ຄວາມຊຳນານສະເພາະສູງ ຄວາມເຂົ້າໃຈຂອງຜູ້ຊ່ຽວຊານ ແລະ ຄວາມສາມາດໃນການສ້າງສັນຂອງຜູ້ສ້າງ. Burning Tea บรรจุภัณฑ์ขวดเครื่องดื่ม ຖືກຄາດວ່າຈະເປັນຜົນງານທີ່ໄດ້ຮັບການຍົກຍ້ອງສູງ ໜ້າຊົມເຊີຍ ແລະ ເປັນທີ່ຮັກແພງ ທີ່ໃຊ້ງານໄດ້ຈິງ ແລະ ມີນະວັດຕະກຳ. ການອອກແບບທີ່ຊະນະລະດັບເຫຼັກນີ້ລວມວິທີປະຕິບັດທີ່ດີທີ່ສຸດຂອງອຸດສາຫະກຳ ແລະ ມີຄຸນລັກສະນະທາງເຕັກນິກທີ່ມີຄວາມສາມາດ ເຊື່ອມໂຍງກັບຄວາມຮູ້ ແລະ ພອນສະຫວັນ. Burning Tea บรรจุภัณฑ์ขวดเครื่องดื่ม ໄດ້ຮັບການເຄົາລົບສຳລັບຄວາມລະອຽດຮອບຄອບ ແລະ ຖືກອອກແບບເພື່ອປັບປຸງຄຸນນະພາບຊີວິດ ຊ່ວຍເຮັດໃຫ້ໂລກເປັນບ່ອນທີ່ດີຂຶ້ນ.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The golden "flame" of the bottle is clear at a glance, which is highlighted in numerous product containers, leaving a deep impression on consumers. The word "burning" is structured in a solid and straight way. By referencing the charm of ancient Chinese official script, the unique tip of the pen is added in the stroke processing. On the one hand, "burning" means burning and igniting, which can be associated with burning fat. On the other hand, borrowing the metaphysical Japanese culture that young people are familiar with implies the spirit of being positive and striving hard.
- Dimensions & Packaging
- Width 66mm x Height 220mm
- Tags
- Branding, Packaging, bottle, 3D, water
- Production Technology
- The products are packaged in PET, which means that the bottle contains a plastic material called polyethylene terephthalate, or PET for short. PET is a polymer produced by the combination of terephthalic acid and ethylene glycol. PET plastic has the characteristics of light weight, high transparency and impact resistance.PET bottles has low environmental pollution and energy consumption, so it gradually replaces traditional packaging materials with the rising awareness of environmental protection.
- Design Challenge
- In the actual operation is happening. We have noticed that it is important to make products be clear at a glance when placing them on the miscellaneous shelves. To solve that we have adopted stimulating colors to draw intentions of consumers. We have also acknowledged the guiding functions of the general consumers colour recognition. We picked the quietly elegant colours such as large areas of black and white, given consumers a simple but fashion impression.
- Research
- We conducted surveys both online and offline for the importance of sugar free and the consumers' preference of aesthetics in designs after the preliminary stage. Each question were designed to test out our design or unique product features against real competitors in the market side by side, thus be more grounded in our analysis and results. We have more confidence to have science back up our product and packaging design.
- Inspiration
- Influenced by the concept of balance between yin and yang in "I Ching", a classic masterpiece of dialectical philosophy in ancient China, the overall design style of burning tea boldly breaks through the previous beverage packaging design in the market. The label of tea burning bottles is mainly composed of self-designed characters such as "burning" and taste patterns. As a visual symbol, the golden "flame" of the bottle is clear at a glance, which is highlighted in numerous product containers, leaving a deep impression on consumers.
- Project Duration
- The project started in June 2017.
- Operation Flow
- The burning tea bottle is slender, the design that "make the waistline inside" makes the bottle more convenient to hold. The pinstripe design of the bottle shoulder increases the traditional tea feeling, and the annular base at the bottom of the bottle makes the whole bottle more stable. The burning tea series not only prompts the taste through delicate pictures but also allows consumers to distinguish quickly through the change of bottle body background color. For example, the color of strawberry is selected for the burning tea with strawberry jasmine flavor.
- Team Members
- Xiaochen Liu
Chu Xu - Image Credits
- Xiaochen Liu
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