Have A Good Tea ຫນ້າທີ່ຫຼັກ: ບັນຈຸພັນຊາ by Toshiki Okada is a highly esteemed winner of the very prestigious 2021 A' Design Award ລະດັບທອງສຳລິດ in ການອອກແບບບັນຈຸພັນ Competition Category.
ທອງສຳລິດບັນຈຸພັນ· 2021
Have A Good Tea ຫນ້າທີ່ຫຼັກ: ບັນຈຸພັນຊາ
Client: Zikkichi Co.,Ltd.
A' Design Award ລະດັບທອງສຳລິດ Winner in ບັນຈຸພັນ Category
Verified Award Winner
Verify Award Status for #119804The Design
About Have A Good Tea ຫນ້າທີ່ຫຼັກ: ບັນຈຸພັນຊາ
ຂໍ້ຄວາມປື້ມ: Have A Good Tea ແມ່ນການອອກແບບບັນຈຸພັນສໍາລັບຊາປຸງແຕ່ງລົດຊາດແບບຍີ່ປຸ່ນ ທີ່ຜະລິດຢູ່ໃນເມືອງປະຫວັດສາດຄາວາໂກເອະ. ກ່ອງບັນຈຸຊາທີ່ມີລົດຊາດດອກຊາກຸຣະ ແລະ ດອກຊາກຸຣະຍາມກາງຄືນ, ຜະລິດຂຶ້ນສະເພາະສໍາລັບລະດູການຊົມດອກຊາກຸຣະ. ພາບແຕ້ມສີນ້ໍາດ້ວຍມືສະແດງໃຫ້ເຫັນທິວທັດທ້ອງຖິ່ນ, ແລະ ບໍລິເວນໂລໂກ້ຖືກປັ້ມນູນເພື່ອແຍກອອກຈາກພາບພື້ນຫລັງ. ກ່ອງນີ້ອອກແບບໃຫ້ຖືໄດ້ງ່າຍ, ຜະລິດຈາກເຈ້ຍຄຸນນະພາບສູງແບບບໍ່ມີເງົາທີ່ສາມາດນໍາໄປໃຊ້ຄືນໃໝ່ໄດ້ ແລະ ສາມາດແຍກອອກເປັນຊິ້ນສ່ວນເພື່ອນໍາໄປຣີໄຊເຄີນໄດ້. ການອອກແບບນີ້ມີເປົ້າໝາຍເພື່ອນໍາສະເໜີວັດທະນະທໍາການດື່ມຊາໃຫ້ແກ່ຄົນລຸ້ນໃໝ່.
The Recognition
About the A' Design Award ລະດັບທອງສຳລິດ
Have A Good Tea ຫນ້າທີ່ຫຼັກ: ບັນຈຸພັນຊາ ແມ່ນຜູ້ຊະນະ A' Design Award ລະດັບທອງສຳລິດ ເຊິ່ງເປັນການຍອມຮັບທີ່ມີກຽດສູງສຳລັບການອອກແບບທີ່ໂດດເດັ່ນ ເຊິ່ງມີລັກສະນະເດັ່ນດ້ວຍຄວາມຄິດສ້າງສັນ ຄວາມຫຼັກແຫຼມ ແລະ ຄວາມຄົມຄາຍ. ຜູ້ຊະນະລະດັບທອງສຳລິດແມ່ນຜົນງານທີ່ມີທັກສະພຽງພໍ ແລະ ສ້າງສັນຢ່າງໂດດເດັ່ນ ທີ່ຢືນຢັນປະສົບການອັນກວ້າງຂວາງ ຈິນຕະນາການ ແລະ ຄວາມສາມາດຂອງຜູ້ອອກແບບ. Have A Good Tea ຫນ້າທີ່ຫຼັກ: ບັນຈຸພັນຊາ ຖືກຄາດວ່າຈະເປັນສິ່ງຂອງທີ່ໄດ້ຮັບການຍົກຍ້ອງສູງ ໜ້າຊົມເຊີຍ ແລະ ເປັນທີ່ຮັກແພງ ທີ່ເປັນມືອາຊີບ ແລະ ມີນະວັດຕະກຳຢ່າງໂດດເດັ່ນ. ການອອກແບບທີ່ຊະນະລະດັບທອງສຳລິດນີ້ນຳໃຊ້ວິທີປະຕິບັດທີ່ດີທີ່ສຸດໃນດ້ານສິລະປະ ວິທະຍາສາດ ການອອກແບບ ແລະ ເຕັກໂນໂລຊີ ແລະ ດີເລີດໃນການເອົາໃຈໃສ່ລາຍລະອຽດ. Have A Good Tea ຫນ້າທີ່ຫຼັກ: ບັນຈຸພັນຊາ ຕອບສະໜອງຄວາມຕ້ອງການຢ່າງດີເລີດ ສຳຜັດຄວາມປາດຖະໜາ ດຶງດູດຄວາມຮູ້ສຶກ ແລະ ກະຕຸ້ນຄວາມຢາກຮູ້ຢາກເຫັນ.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- In Japan, there is a custom of Hanami (cherry blossom viewing) during the cherry blossom season. This tea was created to enjoy the season of Hanami with its fragrance and taste. To complement the cherry blossom and night cherry blossom flavors, the package was created with a landscape.
By adding hand-drawn watercolors to the simple yet intricately arranged artwork, the result is a design that mixes a modern and traditional feel. - Dimensions & Packaging
- (W)85mm x (D)20mm x (H)150mm
- Tags
- Tea, Herb tea, cherry blossoms, japanese tea, Japanese food, Package design
- Production Technology
- To express the freshness and fragility of cherry blossoms, an original hand-drawn watercolor painting was used.
The product logo area is embossed to differentiate its outline from the background illustration.
The box is easy to hold in your hand and is made of recyclable, non-glossy high-quality paper. - Design Challenge
- The difficult part of this design was to combine a traditional yet new design to convey the tea culture and history to a new generation. The illustration is based on an actual landscape, and the new design is simple, visually expressing the old and new, aroma and taste.
- Research
- This product originated in the historic city of Kawagoe, with the aim of passing on the culture of enjoying tea time to the younger generation, as the consumption of tea at home is declining across the country. As an entry model for tea culture for the generation that does not have the habit of enjoying tea at home, we created a familiar flavored tea with added sweetness and aroma, and incorporated it into a gorgeous design that is easy to pick up.
- Inspiration
- Kawagoe is a historical city in Japan, with cherry blossoms in full bloom and wonderful scenery using tea and herbs as ingredients.
The package was created with that scenery and the domestic tea leaves used as ingredients as inspiration for the seasonal scents of cherry blossom leaves, herbs, and fruits. The aim is to bring the taste, aroma, and scenery into one product. - Project Duration
- This project started in october 2018 in Kawagoe and finished in February 2019.
- Operation Flow
- The package is made of eco-friendly high quality paper and can be easily disassembled and recycled. The gorgeous seasonal design is eye-catching and popular as a gift.
- Team Members
- Brand Manager:Masahito Nunome
Illustrator:Tomomi Osawa - Image Credits
- All Image: Photographer Nozomi Suzuki / Illsutrator Tomomi Osawa / Graphic designer and Art director Toshiki Okada
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