Let Parents Stay ຕົວອັກສອນ by Yu Chen is a highly esteemed winner of the very prestigious 2021 A' Design Award ລະດັບທອງສຳລິດ in ການອອກແບບກຣາຟິກ, ພາບປະກອບ ແລະ ການສື່ສານດ້ວຍພາບ Competition Category.
ທອງສຳລິດກຣາຟິກ· 2021
Let Parents Stay ຕົວອັກສອນ
by Yu Chen
Client: Hubei University of Technology
A' Design Award ລະດັບທອງສຳລິດ Winner in ກຣາຟິກ Category
Verified Award Winner
Verify Award Status for #119882The Design
About Let Parents Stay ຕົວອັກສອນ
ໃຫ້ພໍ່ແມ່ຢູ່ນຳ ເປັນຕົວອັກສອນທີ່ອີງໃສ່ການປັກຜ້າແບບຮັນ (Han Embroidery) ດັ້ງເດີມ, ສ້າງຂຶ້ນເພື່ອຊ່ວຍເຫຼືອບ້ານທີ່ທຸກຍາກແຫ່ງໜຶ່ງ. ບ້ານຈິນລິງເປັນທີ່ຢູ່ອາໄສຂອງເດັກນ້ອຍກວ່າສອງພັນຄົນທີ່ຖືກປະໄວ້ໂດຍພໍ່ແມ່ທີ່ອອກໄປເຮັດວຽກຢູ່ຕ່າງແດນ, ແລະຊາວບ້ານຫຼາຍຄົນມີຄວາມຊຳນານໃນການປັກຜ້າແບບຮັນ. ຜະລິດຕະພັນປັກຜ້າຂອງທ້ອງຖິ່ນຂາຍໄດ້ໜ້ອຍ ເນື່ອງຈາກລວດລາຍບໍ່ໄດ້ມີການປ່ຽນແປງຫຼາຍໃນໄລຍະຮ້ອຍປີທີ່ຜ່ານມາ. ອົງປະກອບການປັກຜ້າແບບຄລາສສິກຈຶ່ງຖືກນຳມາຫຍໍ້ຄວາມ ແລະ ປະກອບສ້າງໃໝ່ໃຫ້ເປັນຮູບແບບຕົວອັກສອນທີ່ທັນສະໄໝ, ເຊິ່ງຊ່າງປັກຜ້າທ້ອງຖິ່ນຈະປັກດ້ວຍມືຕາມແບບດັ່ງກ່າວ. ຈຸດປະສົງກໍເພື່ອສ້າງລາຍໄດ້ ແລະ ສືບທອດງານຝີມືນີ້ຜ່ານພາສາພາບທີ່ທັນສະໄໝ.
The Recognition
About the A' Design Award ລະດັບທອງສຳລິດ
Let Parents Stay ຕົວອັກສອນ ແມ່ນຜູ້ຊະນະ A' Design Award ລະດັບທອງສຳລິດ ເຊິ່ງເປັນການຍອມຮັບທີ່ມີກຽດສູງສຳລັບການອອກແບບທີ່ໂດດເດັ່ນ ເຊິ່ງມີລັກສະນະເດັ່ນດ້ວຍຄວາມຄິດສ້າງສັນ ຄວາມຫຼັກແຫຼມ ແລະ ຄວາມຄົມຄາຍ. ຜູ້ຊະນະລະດັບທອງສຳລິດແມ່ນຜົນງານທີ່ມີທັກສະພຽງພໍ ແລະ ສ້າງສັນຢ່າງໂດດເດັ່ນ ທີ່ຢືນຢັນປະສົບການອັນກວ້າງຂວາງ ຈິນຕະນາການ ແລະ ຄວາມສາມາດຂອງຜູ້ອອກແບບ. Let Parents Stay ຕົວອັກສອນ ຖືກຄາດວ່າຈະເປັນສິ່ງຂອງທີ່ໄດ້ຮັບການຍົກຍ້ອງສູງ ໜ້າຊົມເຊີຍ ແລະ ເປັນທີ່ຮັກແພງ ທີ່ເປັນມືອາຊີບ ແລະ ມີນະວັດຕະກຳຢ່າງໂດດເດັ່ນ. ການອອກແບບທີ່ຊະນະລະດັບທອງສຳລິດນີ້ນຳໃຊ້ວິທີປະຕິບັດທີ່ດີທີ່ສຸດໃນດ້ານສິລະປະ ວິທະຍາສາດ ການອອກແບບ ແລະ ເຕັກໂນໂລຊີ ແລະ ດີເລີດໃນການເອົາໃຈໃສ່ລາຍລະອຽດ. Let Parents Stay ຕົວອັກສອນ ຕອບສະໜອງຄວາມຕ້ອງການຢ່າງດີເລີດ ສຳຜັດຄວາມປາດຖະໜາ ດຶງດູດຄວາມຮູ້ສຶກ ແລະ ກະຕຸ້ນຄວາມຢາກຮູ້ຢາກເຫັນ.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Jinling Village is a poverty-stricken village with More than 2,000 “left-behind” children. When the designer got there, he was surprised to find that all the local people had mastered certain Han Embroidery skills, but their product not sell well because of the old fashion style. So he worked with the Hubei Han Embroidery Association to help revive the local Han Embroidery culture.
- Dimensions & Packaging
- Han Embroidery
- Tags
- Han Embroidery, Embroidery, Typeface, Pattern, Visual
- Production Technology
- Han Embroidery
- Design Challenge
- Here is a breakdown of several classic elements from traditional Chinese embroidery patterns. They are abstracted according to modern aesthetics, to reconstruct classic elements, bring out the culture hidden behind the patterns, to master the unchangeable pattern combinations of traditional Chinese embroidery, and produce a brand-new visual language. Creating a typeface composed of extracted Han Embroidery elements and ask the local poverty-stricken embroidery workers to embroider the letters of this font through the techniques of Han Embroidery.
- Research
- Like most handicrafts, Han embroidery has several problems, for example, a long production cycle, a long time cost, low economic benefit, and poor quality. Also, the traditional Han Embroidery patterns have undergone little to no innovation over the past hundred years, so they can’t meet standards of the modern aesthetic, resulting in low consumer recognition.
- Inspiration
- In addition to two years of commercial operations, the designer has created a modern typeface, on a trial basis, by extracting the elements of traditional embroidery, deconstructing their texture, and the traditional Jing-Chu Culture, he promoted the inheritance of the old embroidery on the verge of extinction in a modern aesthetic manner, Inheriting tradition and carry on this embroidery craft that is on the verge of extinction by a new typeface, so as to pass down the craft in a modern language.
- Patents
- Yu Chen
- Team Members
- Yu Chen
Xin Wang
Yongshan Zhu
Die Hu
Robin Liu
Shan Li
Yi Gu
Meng Zhu
Sailan Ding - Image Credits
- Yu Chen
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