Day One ສະຫຼາກເຫຼົ້າແວງ by Ximena Ureta is a highly esteemed winner of the very prestigious 2021 A' Design Award ລະດັບເງິນ in ການອອກແບບບັນຈຸພັນ Competition Category.
ເງິນບັນຈຸພັນ· 2021
Day One ສະຫຼາກເຫຼົ້າແວງ
by Ximena Ureta
Client: MontGras
A' Design Award ລະດັບເງິນ Winner in ບັນຈຸພັນ Category
Verified Award Winner
Verify Award Status for #119915The Design
About Day One ສະຫຼາກເຫຼົ້າແວງ
Day One ແມ່ນການອອກແບບສະຫຼາກເຫຼົ້າແວງທີ່ສ້າງຂຶ້ນສຳລັບໄຮ່ອະງຸ່ນໃນປະເທດຊິລີ ບ່ອນທີ່ອະງຸ່ນຖືກເກັບກ່ຽວດ້ວຍມື. ສະຫຼາກນີ້ໝາຍເຖິງຊ່ວງເວລາທີ່ຜູ້ຜະລິດເຫຼົ້າແວງຕັດສິນໃຈເລີ່ມການເກັບກ່ຽວ, ເປັນການຕັດສິນໃຈທີ່ກຳນົດຄຸນນະພາບ ແລະ ລັກສະນະຂອງເຫຼົ້າແວງ. ຮູບແຕ້ມສະແດງໃຫ້ເຫັນກັນໄຄຕັດເກັບກ່ຽວທ່າມກາງດອກໄມ້, ໝາກອະງຸ່ນ ແລະ ໃບເຄືອອະງຸ່ນ. ການອອກແບບນີ້ຄອບຄຸມພັນອະງຸ່ນຫ້າຊະນິດຈາກຮ່ອມພູຕ່າງໆ. ສະຫຼາກຖືກພິມແບບອອບເຊັດເທິງເຈ້ຍ Fasson Cuvee Sable ຂະໜາດ 85 ກຣາມຕໍ່ຕາລາງແມັດ, ດ້ວຍສາມສີພິເສດ, ແຜ່ນຄຳດ້ານ, ການປໍ້າ ແລະ ນ້ຳມັນເຄືອບປ້ອງກັນ.
The Recognition
About the A' Design Award ລະດັບເງິນ
Day One ສະຫຼາກເຫຼົ້າແວງ ແມ່ນຜູ້ຊະນະ A' Design Award ລະດັບເງິນ ເຊິ່ງເປັນການຍອມຮັບທີ່ມີກຽດສູງເປັນພິເສດສຳລັບການອອກແບບຊັ້ນສູງ ທີ່ງົດງາມ ແລະ ປະທັບໃຈ. ຜູ້ຊະນະລະດັບເງິນແມ່ນຜົນງານທີ່ເຈີດຈ້າ ແລະ ສ້າງສັນຫຼາຍ ທີ່ສະແດງເຖິງຄວາມຊຳນານ ພອນສະຫວັນ ແລະ ຄວາມຄົມຄາຍຂອງຜູ້ອອກແບບ. Day One ສະຫຼາກເຫຼົ້າແວງ ຖືກຄາດວ່າຈະເປັນຜົນງານແບບຢ່າງ ທີ່ເປັນມືອາຊີບຢ່າງຍິ່ງ ແລະ ມີນະວັດຕະກຳທີ່ເລິກເຊິ່ງ. ການອອກແບບທີ່ຊະນະລະດັບເງິນນີ້ແມ່ນການປະດິດທີ່ໂດດເດັ່ນ ແລະ ໄດ້ຮັບການຍົກຍ້ອງ ທີ່ປະກອບສ່ວນຂະຫຍາຍຂອບເຂດຂອງສິລະປະ ວິທະຍາສາດ ການອອກແບບ ແລະ ເຕັກໂນໂລຊີ. Day One ສະຫຼາກເຫຼົ້າແວງ ເປັນຜົນງານທີ່ຫຼາຍຄົນອິດສາ ປຸກຄວາມປາດຖະໜາ ນຳຄວາມຮູ້ສຶກທາງບວກ ແລະ ກໍ່ໃຫ້ເກີດຄວາມອັດສະຈັນໃຈ.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Montgras is a hand-harvested vineyard. Day One is a line of sustainable wines by Wines of Chile. Viña Montgras complies with BRC and will obtain the FOR LIFE certification. All Day One grape varieties are summer wines from the best and most renowned valleys in Chile.
Sauvignon Blanc, D.O. Leyda. Chardonnay, D.O. Leyda. Pinot Noir, D.O. Casablanca. Carmenere, D.O. Colchagua. Cabernet Sauvignon, D.O. Maipo. - Dimensions & Packaging
- Burgundy Label Dimension: 105x114 mm. Conicity of 2 mm per side.
Burgundy Label Size: 105x75 mm. - Tags
- Wine label, packaging, design, MontGras, Ximena Ureta, Day One, Chilean wine.
- Production Technology
- Printed on Fasson Cuvee Sable paper (85 grs / m2), in 3 special colors, Offset, matt gold foil, stamping and protective varnish.
- Design Challenge
- MontGras has developed a new brand architecture and positioning and, consequently, the need has arisen to create a new portfolio that is more attractive, relevant and innovative, as well as able to communicate the new positioning sought by the company. "Boldly Attractive", this has been our challenge.
- Research
- Research was conducted into harvesting tools, especially the harvesting scissors used in the MontGras vineyards when the Day One harvest takes place. Extracting from reality an image that represents this handmade work.
We researched different packagings that could speak about harvest, and Selected Harvest and vegan wines around the world, to produce a unique and original design. - Inspiration
- Day One, Selected Harvest, is a design that pays tribute to the moment when a winemaker decides to begin the harvest: a decision that is fundamental to the quality, finish and character of a wine. A balance between sugar, acidity, and tannins. During this process, sugar is transformed into alcohol and, hence, the concentration of sugar in the fruit is key to start the harvest. The harvest scissors have germinated among the flowers that protect the grapes and vine leaves.
- Project Duration
- This project started in September 2020 in Santiago, Chile, and ended in January 2021.
- Operation Flow
- Day One's consumers are very widely spread, both domestically and internationally, in key markets such as Korea, China, USA, Chile, Canada, Denmark, Brazil, Japan and UK.
- Team Members
- Art Direction and Design: Ximena Ureta. Graphic Design: Dante Curin. Production: Juan Rojas. MontGras Corporate Image: Ximena Ureta. Label Printing: Artica impresores. Screw cap: Amcor. Capsule: Torrens.
- Image Credits
- Image #1: Estudio Navarro, Image #2: Estudio Navarro, Image #3: Estudio Navarro, Image #4: Jorge Brantmayer, Image #5: Estudio Navarro
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