Organic ປ້າຍຂວດເຫຼົ້າແວງ by Ximena Ureta is a highly esteemed winner of the very prestigious 2021 A' Design Award ລະດັບຄຳ in ການອອກແບບບັນຈຸພັນ Competition Category.
ຄຳບັນຈຸພັນ· 2021
Organic ປ້າຍຂວດເຫຼົ້າແວງ
by Ximena Ureta
Client: MontGras
A' Design Award ລະດັບຄຳ Winner in ບັນຈຸພັນ Category
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- Verified Award Winner
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The Design
About Organic ປ້າຍຂວດເຫຼົ້າແວງ
Organic ແມ່ນການອອກແບບປ້າຍຂວດເຫຼົ້າແວງທີ່ສ້າງຂຶ້ນສຳລັບຍີ່ຫໍ້ເຫຼົ້າແວງທີ່ໄດ້ຮັບການຢັ້ງຢືນວ່າເປັນອໍແກນິກ ແລະ ວີແກນ. ປ້າຍນີ້ໄດ້ຮັບແຮງບັນດານໃຈຈາກລະບົບນິເວດທີ່ລ້ຽງຕົນເອງໄດ້ຂອງສວນອະງຸ່ນອໍແກນິກ ເຊິ່ງປູກໂດຍບໍ່ໃຊ້ສານເຄມີ ຫຼື ຜະລິດຕະພັນສັງເຄາະ. ຄວາມສົມດຸນທາງທຳມະຊາດນັ້ນຊ່ວຍປົກປ້ອງເຄືອອະງຸ່ນຈາກສັດຕູພືດ ແລະ ພະຍາດ ພ້ອມທັງສົ່ງເສີມສຸຂະພາບຂອງໝາກອະງຸ່ນ. ປ້າຍນີ້ຖືກພິມລົງເທິງເຈ້ຍທີ່ໄດ້ຮັບການຢັ້ງຢືນວ່າເປັນເຈ້ຍລີໄຊເຄິນ ດ້ວຍສີພິເສດສີ່ສີ ໂດຍໃຊ້ການພິມແບບດິຈິຕອລອອຟເຊັດ ພ້ອມການຕົກແຕ່ງດ້ວຍການພິມສະກຣີນ ແລະ ນ້ຳມັນເຄືອບປ້ອງກັນ. ລວດລາຍນູນທີ່ພິມອອກມາຖືກນຳໃຊ້ແທນການປ໊ຳໂລຫະ ດັ່ງນັ້ນຈຶ່ງຫຼີກລ່ຽງການໃຊ້ຟອຍໂລຫະ.
The Recognition
About the A' Design Award ລະດັບຄຳ
Organic ປ້າຍຂວດເຫຼົ້າແວງ ແມ່ນຜູ້ຊະນະ A' Design Award ລະດັບຄຳ ເຊິ່ງເປັນການຍອມຮັບທີ່ມີກຽດສູງສຳລັບການອອກແບບຊັ້ນນຳ ທີ່ອັດສະຈັນ ແລະ ໂດດເດັ່ນ. ຜູ້ຊະນະລະດັບຄຳແມ່ນຜົນງານທີ່ມີນະວັດຕະກຳສູງ ມີວິໄສທັດ ແລະ ເຈີດຈ້າງົດງາມ ທີ່ສະທ້ອນພອນສະຫວັນ ປັນຍາ ແລະ ຄວາມຊຳນານຂອງຜູ້ອອກແບບ. Organic ປ້າຍຂວດເຫຼົ້າແວງ ຖືກຄາດວ່າຈະເປັນການປະດິດທີ່ໄດ້ຮັບການຍ້ອງຍໍສູງ ສ້າງແນວໂນ້ມ ແລະ ມອບຄຸນຄ່າທີ່ບໍ່ເຄີຍມີມາກ່ອນ. ການອອກແບບທີ່ຊະນະລະດັບຄຳນີ້ແມ່ນໂຄງການທີ່ອັດສະຈັນ ແລະ ໄດ້ຮັບການຍົກຍ້ອງ ທີ່ຂະຫຍາຍຂອບເຂດຂອງສິລະປະ ວິທະຍາສາດ ການອອກແບບ ແລະ ເຕັກໂນໂລຊີ. Organic ປ້າຍຂວດເຫຼົ້າແວງ ສ້າງຄວາມປາດຖະໜາທີ່ເຂັ້ມຂຸ້ນ ປຸກຄວາມຫຼົງໄຫຼ ຊຸກຍູ້ຄວາມຄິດສ້າງສັນ ແລະ ດຶງດູດໃຈພວກເຮົາ.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- MontGras Organic declares the principles of the Gras Family, a socially responsible family. All MontGras wines will be totally summer wines from 2020. This line reflects handcraft and its dedication in the production processes, fundamental pillars of this brand.
The Sauvignon Blanc and Pinot Noir correspond to D.O. Mulchen, Bío-Bío Valley, one of the southernmost wine-producing regions in Chile. - Dimensions & Packaging
- Burgundy Label Dimension: 105x114 mm. Taper of 2 mm per side.
Burgundy Label Size: 105x90 mm. - Tags
- Wine label, packaging, design, MontGras, Ximena Ureta, Organic, Chilean wine.
- Production Technology
- Printed on State 100 paper (89 grs / m2), in 4 special colors, in Digital Offset with silkscreen finishes and protective varnish.
- Design Challenge
- MontGras has developed a new brand architecture and positioning and, consequently, the need has arisen to create a new portfolio that is more attractive, relevant and innovative, as well as able to communicate the new positioning sought by the company, which was called as "Boldly Attractive", this has been our challenge, to live up to the requirements.
- Research
- We investigated how to create a product whose materials and manufacturing would be environmentally friendly. With a lightweight bottle and label printed on 100% recycled paper, with FSC certification, avoiding the use of metallised foils. A simulation of printed reliefs was made to avoid metallic stamping.
- Inspiration
- Organic, Naturally Crafted, is inspired by the self-sustaining ecosystem created in organic vineyards, without the use of chemicals and synthetics. This ecosystem, generated in the vineyard, is fundamental to achieve a natural balance that protects the vineyards from pests and diseases. That is why we highlight the natural ecosystem that lives within organic vineyards, as they are responsible for the health and fertilization of the grapes. This is a certified organic and vegan wine brand.
- Project Duration
- This project started in June 2020 in Santiago, Chile and ended in January 2021.
- Operation Flow
- MontGras Organic consumer is very widely spread, both domestically and internationally, in key markets such as Korea, China, USA, Chile, Canada, Denmark, Brazil, Japan and UK.
- Team Members
- Art Direction and Design: Ximena Ureta. Graphic Design: Dante Curin. Production: Juan Rojas. MontGras Corporate Image: Ximena Ureta. Illustrations: Benjamin Diéguez. Label Printing: Artica Impresores. Screw cap: Amcor. Capsule: Torrens.
- Image Credits
- Image #1: Estudio Navarro, Image #2: Estudio Navarro, Image #3: Estudio Navarro, Image #4: Estudio Navarro, Image #5: Jorge Brantmayer
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