Yanjing White Beer ບັນຈຸພັນເບຍ by Gen Xu and Feihu Han is a highly esteemed winner of the very prestigious 2021 A' Design Award ລະດັບທອງສຳລິດ in ການອອກແບບບັນຈຸພັນ Competition Category.
ທອງສຳລິດບັນຈຸພັນ· 2021
Yanjing White Beer ບັນຈຸພັນເບຍ
Client: Beijing Yanjing Brewery Co.,Ltd.
A' Design Award ລະດັບທອງສຳລິດ Winner in ບັນຈຸພັນ Category
Verified Award Winner
Verify Award Status for #120520The Design
About Yanjing White Beer ບັນຈຸພັນເບຍ
ເບຍຂາວແຢນຈິງ (Yanjing White Beer) ເປັນການອອກແບບບັນຈຸພັນສຳລັບເບຍທີ່ບັນຈຸໃນຂວດແລະກະປ໋ອງ. ພາບກຣາຟິກປະສົມປະສານການອ້າງອີງທາງວັດທະນະທຳຈີນແລະເຢຍລະມັນເຂົ້າກັນ, ໂດຍໃຊ້ສີສັນທີ່ໄດ້ຮັບແຮງບັນດານໃຈຈາກຊຸດແຂ່ງຂັນຟຸດບານເຢຍລະມັນ ພ້ອມທັງພາບຂອງມอลต์ແລະຮອບເປັນການສະແດງຄວາມເຄົາລົບຕໍ່ເຢຍລະມັນ ຊຶ່ງເປັນຕົ້ນກຳເນີດຂອງເບຍຂາວ. ແຜ່ນປ້າຍຫົວຂໍ້ຮູບຊົງໂລ່ເນັ້ນຊື່ຜະລິດຕະພັນໃຫ້ໂດດເດັ່ນ ພ້ອມທັງຮັກສາຄວາມສົມດຸນຂອງໂຄງຮ່າງການອອກແບບ. ກະປ໋ອງມີຂະໜາດເໝາະສົມກັບຝ່າມືໂດຍສະເລ່ຍ ເພື່ອໃຫ້ຈັບໄດ້ຢ່າງໜັກແໜ້ນ, ສ່ວນຂວດທີ່ມີລັກສະນະຄ່ອຍໆລຽວແຫຼມສາມາດຈັບໄດ້ທຸກລະດັບຄວາມສູງ. ຂວດຜະລິດຈາກແກ້ວທີ່ສາມາດນຳໄປໃຊ້ໝູນວຽນໄດ້ ແລະກະປ໋ອງຜະລິດຈາກອະລູມິນຽມທີ່ສາມາດນຳໄປໃຊ້ໝູນວຽນໄດ້ເຊັ່ນກັນ.
The Recognition
About the A' Design Award ລະດັບທອງສຳລິດ
Yanjing White Beer ບັນຈຸພັນເບຍ ແມ່ນຜູ້ຊະນະ A' Design Award ລະດັບທອງສຳລິດ ເຊິ່ງເປັນການຍອມຮັບທີ່ມີກຽດສູງສຳລັບການອອກແບບທີ່ໂດດເດັ່ນ ເຊິ່ງມີລັກສະນະເດັ່ນດ້ວຍຄວາມຄິດສ້າງສັນ ຄວາມຫຼັກແຫຼມ ແລະ ຄວາມຄົມຄາຍ. ຜູ້ຊະນະລະດັບທອງສຳລິດແມ່ນຜົນງານທີ່ມີທັກສະພຽງພໍ ແລະ ສ້າງສັນຢ່າງໂດດເດັ່ນ ທີ່ຢືນຢັນປະສົບການອັນກວ້າງຂວາງ ຈິນຕະນາການ ແລະ ຄວາມສາມາດຂອງຜູ້ອອກແບບ. Yanjing White Beer ບັນຈຸພັນເບຍ ຖືກຄາດວ່າຈະເປັນສິ່ງຂອງທີ່ໄດ້ຮັບການຍົກຍ້ອງສູງ ໜ້າຊົມເຊີຍ ແລະ ເປັນທີ່ຮັກແພງ ທີ່ເປັນມືອາຊີບ ແລະ ມີນະວັດຕະກຳຢ່າງໂດດເດັ່ນ. ການອອກແບບທີ່ຊະນະລະດັບທອງສຳລິດນີ້ນຳໃຊ້ວິທີປະຕິບັດທີ່ດີທີ່ສຸດໃນດ້ານສິລະປະ ວິທະຍາສາດ ການອອກແບບ ແລະ ເຕັກໂນໂລຊີ ແລະ ດີເລີດໃນການເອົາໃຈໃສ່ລາຍລະອຽດ. Yanjing White Beer ບັນຈຸພັນເບຍ ຕອບສະໜອງຄວາມຕ້ອງການຢ່າງດີເລີດ ສຳຜັດຄວາມປາດຖະໜາ ດຶງດູດຄວາມຮູ້ສຶກ ແລະ ກະຕຸ້ນຄວາມຢາກຮູ້ຢາກເຫັນ.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Yanjing white beer is a new brand promoted by Yanjing Group, which integrates the alcohol and sports culture of China and German. The designing elements are based on the uniform of German football team. While the malt and hops symbolize the fusion of eastern and western culture as well as respect for the original place of white beer. This design helps spread the concept of white beer and also makes the package more recognizable.
- Dimensions & Packaging
- 67.4*67.4*248mm, 54*54*170mm
- Tags
- White beer, liquor package, fashionable appearance, cultural connotation, innovative interaction
- Production Technology
- The package of Yanjing White Beer is made of recyclable aluminum material (canned beer) and recyclable glass (bottled beer). The integrated bottle saves material cost. By presenting the pure ingredients of beer-making, malt and hops, customers can taste the special and abundant flavor of beer and get perfect drinking experience.
- Design Challenge
- The white beer has been an independent category in Chinese market, but there is further room for the improvement of its market awareness, which still belongs to minor beer. With innovation in terms of fermentation, materials and craft, it guides the new trend of healthy liquor-drinking. Meanwhile, it breaks the market situation of white beer, stimulating the consumption of white beer, refreshing the traditional cognition of white beer and building brand image by the logo and original package.
- Research
- According to research, most alcohol consumers pursue high-end, individual and high-quality products. And traditional white beer emphasizes foreign background and European and American culture, which does not cater to the aesthetics and taste of Chinese customers. While the new package of Yanjing white beer introduces Chinese characteristics on this basis, which shows the confidence of Yanjing Beer on Chinese culture.
- Inspiration
- The package design is inspired by the pure ingredients in malt and hops. The entire package adopts shield-like title, which matches with the recognizable slogan well and highlights the words of White Beer. Meanwhile, the Chinese and German cultural elements, malt, hops and German football team are used as decoration, which shows respect for German, the original place of white beer.
- Project Duration
- The project was started in Beijing in September, 2020 and put on sale in November, 2020.
- Operation Flow
- The can of white beer is designed according to the palm size of most customers so as to facilitate their holding and grasping and avoid easy slipping. While the bottled white beer adopts tapered design so that customers can grasp it properly at any height. The pull ring design on the cap can allow customers to easily open it without an opener at any time and any place.
- Team Members
- Feihu Han
Gen Xu
Da Wu
Sponsored
Explore Beyond Designers.org
Discover products, services and opportunities from our advertising partners.
More to Explore
Related Designs
Explore more award-winning designs from the same category, selected by merit.
