Positive Projections ໂປສເຕີເພງ by Min Huei Lu is a highly esteemed winner of the very prestigious 2021 A' Design Award ລະດັບທອງສຳລິດ in ການອອກແບບກຣາຟິກ, ພາບປະກອບ ແລະ ການສື່ສານດ້ວຍພາບ Competition Category.
ທອງສຳລິດກຣາຟິກ· 2021
Positive Projections ໂປສເຕີເພງ
by Min Huei Lu
Client: Academy of Art University
A' Design Award ລະດັບທອງສຳລິດ Winner in ກຣາຟິກ Category
Verified Award Winner
Verify Award Status for #120548The Design
About Positive Projections ໂປສເຕີເພງ
ໂດຍຜ່ານສາຍຕານີ້, ຜູ້ອອກແບບມີຈຸດປະສົງເພື່ອສະແດງຊິ້ນສ່ວນຂອງດົນຕີໂດຍຜ່ານການພິມ, ຮູບພາບ, ແລະອົງປະກອບຂອງການຈັດວາງ. ສາຍຕາແມ່ນຫົວຂໍ້ກ່ຽວກັບການຖົດຖອຍຂອງສະຫະລັດໃນຕົ້ນຊຸມປີ 1980 ທີ່ປະຊາຊົນຫຼາຍລ້ານຄົນຖືກປະຖິ້ມໄວ້ຫວ່າງງານແລະສະຫະລັດໄດ້ຮັບການປ່ຽນແປງທີ່ສໍາຄັນທາງດ້ານເສດຖະກິດ - ສັງຄົມ. ສາຍຕາຍັງມີສ່ວນຮ່ວມໃນການເຊື່ອມໂຍງຂອງພາບກັບເພງ "ຢ່າກັງວົນ, ມີຄວາມສຸກ" ເຊິ່ງຢູ່ໃນຈຸດສູງສຸດຂອງຄວາມນິຍົມໃນຍຸກນັ້ນ.
The Recognition
About the A' Design Award ລະດັບທອງສຳລິດ
Positive Projections ໂປສເຕີເພງ ແມ່ນຜູ້ຊະນະ A' Design Award ລະດັບທອງສຳລິດ ເຊິ່ງເປັນການຍອມຮັບທີ່ມີກຽດສູງສຳລັບການອອກແບບທີ່ໂດດເດັ່ນ ເຊິ່ງມີລັກສະນະເດັ່ນດ້ວຍຄວາມຄິດສ້າງສັນ ຄວາມຫຼັກແຫຼມ ແລະ ຄວາມຄົມຄາຍ. ຜູ້ຊະນະລະດັບທອງສຳລິດແມ່ນຜົນງານທີ່ມີທັກສະພຽງພໍ ແລະ ສ້າງສັນຢ່າງໂດດເດັ່ນ ທີ່ຢືນຢັນປະສົບການອັນກວ້າງຂວາງ ຈິນຕະນາການ ແລະ ຄວາມສາມາດຂອງຜູ້ອອກແບບ. Positive Projections ໂປສເຕີເພງ ຖືກຄາດວ່າຈະເປັນສິ່ງຂອງທີ່ໄດ້ຮັບການຍົກຍ້ອງສູງ ໜ້າຊົມເຊີຍ ແລະ ເປັນທີ່ຮັກແພງ ທີ່ເປັນມືອາຊີບ ແລະ ມີນະວັດຕະກຳຢ່າງໂດດເດັ່ນ. ການອອກແບບທີ່ຊະນະລະດັບທອງສຳລິດນີ້ນຳໃຊ້ວິທີປະຕິບັດທີ່ດີທີ່ສຸດໃນດ້ານສິລະປະ ວິທະຍາສາດ ການອອກແບບ ແລະ ເຕັກໂນໂລຊີ ແລະ ດີເລີດໃນການເອົາໃຈໃສ່ລາຍລະອຽດ. Positive Projections ໂປສເຕີເພງ ຕອບສະໜອງຄວາມຕ້ອງການຢ່າງດີເລີດ ສຳຜັດຄວາມປາດຖະໜາ ດຶງດູດຄວາມຮູ້ສຶກ ແລະ ກະຕຸ້ນຄວາມຢາກຮູ້ຢາກເຫັນ.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Create a poster that expresses a piece of music through typography, imagery, and layout composition. Gather ideas, emotions, and visuals that would be associated with the song. Don’t Worry, Be Happy, which is a popular worldwide hit song released in September 1988 by American musician Bobby McFerrin.
- Dimensions & Packaging
- 13"x19" Poster
- Tags
- Music Poster, Don't Worry Be Happy
- Production Technology
- The typographic and design elements were printed on transparency paper and put them on a traditional projector. Photographed the images reflected on the wall.
- Design Challenge
- There is a sharp contrast between the sad and the despair state of the 1980s and the optimistic adage, Don’t worry, be happy. The contract is also displayed in the music poster that pays tribute to history and humanity.
- Research
- Most of the information during the 1980s was communicated via television, MTV, Movie Channels, and media. Also, the AIDS awareness campaign during the 1980’s was designed using the colour pink. An attempt has been made to integrate the above texture and the design elements in the poster.
- Inspiration
- During the early 1980s, the US experienced a recession due to which millions of individuals were left unemployed. Throughout the 1980s, the cold war, protests, global warming, and the AIDS epidemic, the United States has undergone major socio-economic changes primarily due to advances in technology and the worldwide move towards capitalism. Also, the artists in the 1980s were preoccupied with protest images. Bobby McFerrin's Music, Don't worry, be happy, is a neat philosophy in 4 simple words that inspired many Americans in the late 1980s.
- Project Duration
- The project started in Jun 2019 and finished in July 2019 in San Francisco, and was exhibited at the Academy of Art University in September 2019.
- Operation Flow
- The song, Don’t Worry, Be Happy, was chosen to carry on with a series of experiments regarding image editing, composition, and typography. Afterward, the imagery was projected onto various surfaces, creating a multidimensional design solution.
- Image Credits
- Image #1,2,3,4,5: Photographer / Creator Min Huei Lu
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