Mingniang ໜ້າທີ່ຫຼັກ: ບັນຈຸພັນເຄື່ອງດື່ມ by Manling Lin is a highly esteemed winner of the very prestigious 2021 A' Design Award ລະດັບທອງສຳລິດ in ການອອກແບບບັນຈຸພັນ Competition Category.
ທອງສຳລິດບັນຈຸພັນ· 2021
Mingniang ໜ້າທີ່ຫຼັກ: ບັນຈຸພັນເຄື່ອງດື່ມ
by Manling Lin
Client: Diga Creative Design
A' Design Award ລະດັບທອງສຳລິດ Winner in ບັນຈຸພັນ Category
Verified Award Winner
Verify Award Status for #121196The Design
About Mingniang ໜ້າທີ່ຫຼັກ: ບັນຈຸພັນເຄື່ອງດື່ມ
ຂໍ້ຄວາມໜັງສື: Mingniang ແມ່ນການອອກແບບບັນຈຸພັນສຳລັບເຫຼົ້າໄບຈิ๋ວຈີນທີ່ປະສົມກັບສານສະກັດເຂັ້ມຂຸ້ນຈາກຊາ. ຂວດເຮັດຈາກແກ້ວ ແລະ ປະສົມປະສານແຜ່ນໂລຫະບາງທີ່ຝັງໄວ້ພາຍໃນກັບຮູບພາບພູມິສາດທີ່ແກະສະຫຼັກໄວ້ທາງດ້ານຫຼັງ, ເຊິ່ງຈະປາກົດອອກມາຜ່ານການຫັກເຫຂອງແສງ. ອະຄຣີລິກ, ສະຫຼາກແບບຕິດຕົນເອງ, ການພິມແບບຊິວສະກຣີນ ແລະ ຝາປິດຄຣິສຕັນ ເຮັດໃຫ້ບັນຈຸພັນນີ້ສົມບູນແບບ. ເສັ້ນສາຍທີ່ໄຫຼລື່ນຢ່າງນຸ້ມນວນເຮັດໃຫ້ນຶກເຖິງນ້ຳໃນທະເລສາບເມື່ອເບິ່ງຈາກທາງເທິງ ແລະ ກິ່ນຫອມຂອງຊາເມື່ອເບິ່ງຈາກທາງລຸ່ມ. ໂຕນສີຂຽວທຳມະຊາດຖ່າຍທອດແນວຄິດເລື່ອງສຸຂະພາບຂອງເຄື່ອງດື່ມນີ້. ບັນຈຸພັນມີຂະໜາດ 150 x 150 x 338 ມິນລິແມັດ.
The Recognition
About the A' Design Award ລະດັບທອງສຳລິດ
Mingniang ໜ້າທີ່ຫຼັກ: ບັນຈຸພັນເຄື່ອງດື່ມ ແມ່ນຜູ້ຊະນະ A' Design Award ລະດັບທອງສຳລິດ ເຊິ່ງເປັນການຍອມຮັບທີ່ມີກຽດສູງສຳລັບການອອກແບບທີ່ໂດດເດັ່ນ ເຊິ່ງມີລັກສະນະເດັ່ນດ້ວຍຄວາມຄິດສ້າງສັນ ຄວາມຫຼັກແຫຼມ ແລະ ຄວາມຄົມຄາຍ. ຜູ້ຊະນະລະດັບທອງສຳລິດແມ່ນຜົນງານທີ່ມີທັກສະພຽງພໍ ແລະ ສ້າງສັນຢ່າງໂດດເດັ່ນ ທີ່ຢືນຢັນປະສົບການອັນກວ້າງຂວາງ ຈິນຕະນາການ ແລະ ຄວາມສາມາດຂອງຜູ້ອອກແບບ. Mingniang ໜ້າທີ່ຫຼັກ: ບັນຈຸພັນເຄື່ອງດື່ມ ຖືກຄາດວ່າຈະເປັນສິ່ງຂອງທີ່ໄດ້ຮັບການຍົກຍ້ອງສູງ ໜ້າຊົມເຊີຍ ແລະ ເປັນທີ່ຮັກແພງ ທີ່ເປັນມືອາຊີບ ແລະ ມີນະວັດຕະກຳຢ່າງໂດດເດັ່ນ. ການອອກແບບທີ່ຊະນະລະດັບທອງສຳລິດນີ້ນຳໃຊ້ວິທີປະຕິບັດທີ່ດີທີ່ສຸດໃນດ້ານສິລະປະ ວິທະຍາສາດ ການອອກແບບ ແລະ ເຕັກໂນໂລຊີ ແລະ ດີເລີດໃນການເອົາໃຈໃສ່ລາຍລະອຽດ. Mingniang ໜ້າທີ່ຫຼັກ: ບັນຈຸພັນເຄື່ອງດື່ມ ຕອບສະໜອງຄວາມຕ້ອງການຢ່າງດີເລີດ ສຳຜັດຄວາມປາດຖະໜາ ດຶງດູດຄວາມຮູ້ສຶກ ແລະ ກະຕຸ້ນຄວາມຢາກຮູ້ຢາກເຫັນ.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- This type of packaging is made for a healthy liquor from Luzhoulaojiao. This liquor uses modern biological enzymolysis technology to extract concentrated tea essence to achieve the perfect fusion of tea and wine. The design needs to convey the effects of green ecology and health preservation. The smooth lines resemble the flowing lake water and the fragrance of tea. The ecological greenness implicitly expresses the image of lake water and tea leaves.
- Dimensions & Packaging
- 150mm×150mm×338mm
- Tags
- chinese baijiu , aroma of tea , practices of chinese way of wellbeing , lake water
- Production Technology
- Acrylic, self-adhesive, silk screen, glass bottle combined with embedded metal flakes, crystal cover
- Design Challenge
- This work aims to transfer chinese traditional culture more completely to the world, and make people love chinese traditional culture more. Many attempts were made in the design process. Finally, we chose to break through the original expression of liquor and skillfully combine it with glass with thin metal sheet. However, the proofing of the back sheet metal needs to be carefully made, and the shape needs to be constantly adjusted. It takes some time to consider how to combine the two materials perfectly. However, the new approach will certainly bring difficulties. Designers must constantly spread their national culture to the world in new ways of expression.
- Research
- At present, chinese baijiu is facing the consumption upgrade, and ordinary people pay attention to drinking less and drinking well, that is, drink healthily. Luzhoulaojiao keeps pace with the times, builds healthy liquor, creates an ecological green visual impression in design and improves communication efficiency with consumers.
- Inspiration
- Mingniang is a kind of health chinese baijiu under Luzhoulaojiao. Tea was refined into wine.Packing skillfully uses the chinsese freehand handed down from chinese painting to present a picture with practices of chinese way of wellbeing . Looking from the bottom up, it is the aroma of tea . Seen from top to bottom, it is the flowing water of Jiangyang , magnificent and restrained. Under the refraction of glass, it is smooth and the lines are flowing. Ecological green reflects the form and spirit of Mingniang.
- Project Duration
- 2020.05-2021.05
- Operation Flow
- The works break through the original expression of liquor, combine the thin metal sheet with glass, carve the landscape painting on the back, skillfully convey the oriental charm, and enjoy the scenery under the refraction of light, which is convenient for serialization in business.
- Team Members
- Manling Lin
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