Hankol Liquor ບັນຈຸພັນເຫຼົ້າ by Hankol - Ji Hao and Zhang XiaoMing is a highly esteemed winner of the very prestigious 2021 A' Design Award ລະດັບເງິນ in ການອອກແບບບັນຈຸພັນ Competition Category.
ເງິນບັນຈຸພັນ· 2021
Hankol Liquor ບັນຈຸພັນເຫຼົ້າ
by Hankol - Ji Hao and Zhang XiaoMing
Client: HANKOL & Ji Hao/Zhang XiaoMing
A' Design Award ລະດັບເງິນ Winner in ບັນຈຸພັນ Category
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The Design
About Hankol Liquor ບັນຈຸພັນເຫຼົ້າ
Hankol ແມ່ນການອອກແບບບັນຈຸພັນສຳລັບເຫຼົ້າລົດຊາດຊອສ. ຊື່ນີ້ໝາຍເຖິງຄົນທີ່ດື່ມຢ່າງກ້າຫານ ແລະ ມ່ວນຊື່ນ ເຊິ່ງສະທ້ອນເຖິງຈິດວິນຍານທີ່ເນັ້ນຄົນເປັນສູນກາງຂອງແບຣນ. ແນວຄິດນີ້ມາຈາກການຊິມລົດຊາດແບບປິດຕາ. ຮູບຮ່າງບວກ ແລະ ລົບຖືກນຳມາລວມກັນ ແລະ ເງົາຂອງຜູ້ກໍ່ຕັ້ງຖືກວາງໄວ້ໃນຮູບຮ່າງລົບເພື່ອສະແດງອອກເຖິງແນວຄິດຂອງການບໍ່ລືມເຈດຕະນາເດີມ. ຕົວອັກສອນສິລະປະຈີນ ແລະ ຕາປະທັບຖືກນຳໃຊ້ໃນຮູບແບບຕົວອັກສອນ. ກ່ອງນອກເຮັດຈາກວັດສະດຸ EPP ທີ່ເປັນມິດຕໍ່ສິ່ງແວດລ້ອມ ແລະ ໂລໂກ້ໂລຫະຖືກຝັງໄວ້ໃນໜ້າດ້ານໜ້າ.
The Recognition
About the A' Design Award ລະດັບເງິນ
Hankol Liquor ບັນຈຸພັນເຫຼົ້າ ແມ່ນຜູ້ຊະນະ A' Design Award ລະດັບເງິນ ເຊິ່ງເປັນການຍອມຮັບທີ່ມີກຽດສູງເປັນພິເສດສຳລັບການອອກແບບຊັ້ນສູງ ທີ່ງົດງາມ ແລະ ປະທັບໃຈ. ຜູ້ຊະນະລະດັບເງິນແມ່ນຜົນງານທີ່ເຈີດຈ້າ ແລະ ສ້າງສັນຫຼາຍ ທີ່ສະແດງເຖິງຄວາມຊຳນານ ພອນສະຫວັນ ແລະ ຄວາມຄົມຄາຍຂອງຜູ້ອອກແບບ. Hankol Liquor ບັນຈຸພັນເຫຼົ້າ ຖືກຄາດວ່າຈະເປັນຜົນງານແບບຢ່າງ ທີ່ເປັນມືອາຊີບຢ່າງຍິ່ງ ແລະ ມີນະວັດຕະກຳທີ່ເລິກເຊິ່ງ. ການອອກແບບທີ່ຊະນະລະດັບເງິນນີ້ແມ່ນການປະດິດທີ່ໂດດເດັ່ນ ແລະ ໄດ້ຮັບການຍົກຍ້ອງ ທີ່ປະກອບສ່ວນຂະຫຍາຍຂອບເຂດຂອງສິລະປະ ວິທະຍາສາດ ການອອກແບບ ແລະ ເຕັກໂນໂລຊີ. Hankol Liquor ບັນຈຸພັນເຫຼົ້າ ເປັນຜົນງານທີ່ຫຼາຍຄົນອິດສາ ປຸກຄວາມປາດຖະໜາ ນຳຄວາມຮູ້ສຶກທາງບວກ ແລະ ກໍ່ໃຫ້ເກີດຄວາມອັດສະຈັນໃຈ.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Hankol means a person who drinks boldly and happily, which reflects the people-oriented spirit of our brand.The design concept originates from "blind taste". Using positive and negative figures, the design skillfully integrates the founder's silhouette into the negative shape, and tells the spiritual essence of not forgetting the original intention. Chinese calligraphy and seal are used in the typeface to present the oriental cultural charm of sauce-flavour liquor.
- Dimensions & Packaging
- Outer box size 115mmx100mmx230mm
- Tags
- packaging
- Production Technology
- The outer packaging box uses environmentally friendly EPP materials
- Design Challenge
- The product packaging uses environmentally friendly and degradable materials. The difficulty lies in the combination of the face metal and the glass bottle body in the production packaging.
- Research
- Study the expression of the product itself, and then look for the possibility of glass modeling and collision with other materials
- Inspiration
- The design concept originates from "blind taste".
While the innovative use of environmentally friendly and degradable materials on the packaging eliminates the redundant packaging of the integrated molding design, it is also convenient for the protection of products in the transportation process. The front of the packaging is inlaid with metal logo sculpture, combined with the packaging surface texture, creating a high-end sauce-flavour liquor fashion. - Project Duration
- Hankol liquor started in Shenzhen in early 2020, completed in Shenzhen in June 2020, and will be released in January 2021.
- Operation Flow
- The product packaging uses environmentally friendly and degradable materials. The difficulty lies in the combination of the face metal and the glass bottle body in the production packaging.
- Team Members
- HANKOL
Ji Hao
Zhang XiaoMing - Image Credits
- Image all: Photographer Chen yue, 2020
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