Peaceful ໜ້າທີ່ຫຼັກ: ບັນຈຸພັນຊາປະສົມກິ່ນຫອມ by Wang Jinsheng is a highly esteemed winner of the very prestigious 2021 A' Design Award ລະດັບເຫຼັກ in ການອອກແບບບັນຈຸພັນ Competition Category.
ເຫຼັກບັນຈຸພັນ· 2021
Peaceful ໜ້າທີ່ຫຼັກ: ບັນຈຸພັນຊາປະສົມກິ່ນຫອມ
Client: Yunnan Tech & Besiness University
A' Design Award ລະດັບເຫຼັກ Winner in ບັນຈຸພັນ Category
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The Design
About Peaceful ໜ້າທີ່ຫຼັກ: ບັນຈຸພັນຊາປະສົມກິ່ນຫອມ
ຂໍ້ຄວາມປື້ມ: Peaceful ແມ່ນການອອກແບບບັນຈຸພັນສຳລັບຊາປະສົມກິ່ນຫອມ. ກ່ອງດ້ານນອກໄດ້ຮັບການແຕ້ມດ້ວຍຮູບແຕ້ມມືຂອງແມ່ຍິງທີ່ນຸ່ງເສື້ອຊົງຊາມ (cheongsam) ເຄື່ອງແຕ່ງກາຍພື້ນເມືອງຂອງແມ່ຍິງຈີນ ໂດຍມີລວດລາຍດອກໄມ້ປະສົມຢູ່ໃນຜ້າ. ຮູບແຕ້ມນີ້ຖືກນຳໃຊ້ໂດຍວິທີການພິມແບບກຣາເວຍ (gravure printing) ຢູ່ເທິງຝາຂອງກະປ໋ອງອະລູມິນຽມ. ຊຸດບັນຈຸພັນປະກອບດ້ວຍສອງສ່ວນ ຄື ຝາກ່ອງ ແລະ ໂຕກ່ອງ, ເຮັດໃຫ້ກະປ໋ອງນ້ອຍໆສາມາດເປີດ, ຖອດອອກ ແລະ ຈັດວາງໂຊວ໌ໄດ້ງ່າຍ. ແຜ່ນອະລູມິນຽມຝອຍທີ່ຢູ່ພາຍໃນຊ່ວຍປົກປ້ອງຊາຈາກຄວາມຊຸ່ມຊື້ນ. ສາມາດປະສົມລົດຊາດໄດ້ເຖິງສາມແບບເພື່ອຕອບສະໜອງລົດຊາດທີ່ແຕກຕ່າງກັນ.
The Recognition
About the A' Design Award ລະດັບເຫຼັກ
Peaceful ໜ້າທີ່ຫຼັກ: ບັນຈຸພັນຊາປະສົມກິ່ນຫອມ ແມ່ນຜູ້ຊະນະ A' Design Award ລະດັບເຫຼັກ ເຊິ່ງເປັນການຍອມຮັບທີ່ມີກຽດສຳລັບການອອກແບບທີ່ດີ ທີ່ຕອບສະໜອງຄວາມຕ້ອງການທາງວິຊາຊີບ ແລະ ອຸດສາຫະກຳທີ່ຄາດຫວັງຈາກຜົນງານທີ່ອອກແບບມາຢ່າງດີ. ຜູ້ຊະນະລະດັບເຫຼັກສະແດງເຖິງທັກສະອັນຍິ່ງໃຫຍ່ ຄວາມຊຳນານສະເພາະສູງ ຄວາມເຂົ້າໃຈຂອງຜູ້ຊ່ຽວຊານ ແລະ ຄວາມສາມາດໃນການສ້າງສັນຂອງຜູ້ສ້າງ. Peaceful ໜ້າທີ່ຫຼັກ: ບັນຈຸພັນຊາປະສົມກິ່ນຫອມ ຖືກຄາດວ່າຈະເປັນຜົນງານທີ່ໄດ້ຮັບການຍົກຍ້ອງສູງ ໜ້າຊົມເຊີຍ ແລະ ເປັນທີ່ຮັກແພງ ທີ່ໃຊ້ງານໄດ້ຈິງ ແລະ ມີນະວັດຕະກຳ. ການອອກແບບທີ່ຊະນະລະດັບເຫຼັກນີ້ລວມວິທີປະຕິບັດທີ່ດີທີ່ສຸດຂອງອຸດສາຫະກຳ ແລະ ມີຄຸນລັກສະນະທາງເຕັກນິກທີ່ມີຄວາມສາມາດ ເຊື່ອມໂຍງກັບຄວາມຮູ້ ແລະ ພອນສະຫວັນ. Peaceful ໜ້າທີ່ຫຼັກ: ບັນຈຸພັນຊາປະສົມກິ່ນຫອມ ໄດ້ຮັບການເຄົາລົບສຳລັບຄວາມລະອຽດຮອບຄອບ ແລະ ຖືກອອກແບບເພື່ອປັບປຸງຄຸນນະພາບຊີວິດ ຊ່ວຍເຮັດໃຫ້ໂລກເປັນບ່ອນທີ່ດີຂຶ້ນ.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Cheongsam and scented tea are basically exclusive to women in China. This packaging design uses a beautiful woman wearing a cheongsam as the outer packaging of the scented tea, and uses synesthesia to give users an elegant, quiet and beautiful association with scented tea.
- Dimensions & Packaging
- Width 75mm x Length 200mm x Height 45mm
- Tags
- Cheongsam, Scented Tea, Classical, Elegant, Tradition
- Production Technology
- The hand-painted pattern is made into the cover of the aluminum can packaging by gravure printing. The performance of the protective layer and the adhesive layer also have physical and chemical indicators, so that the aluminum foil that protects the tea has good barrier properties, hygienic safety, heat sealability and good physical and mechanical properties.
- Design Challenge
- There are many women-related products. How to choose an element that is more appropriate than the scented tea as the packaging pattern is the most challenging part of the whole design. After many selections, we finally chose cheongsam. The function of cheongsam to show the unique beauty of women echoes the beauty of scented tea. Through adjustment and combination, we have integrated floral patterns on the fabric of the cheongsam, as an embellishment of the cheongsam, blending with the main body, conveying the femininity of women, and reflecting the sweetness and softness of scented tea.
- Research
- This design is inspired by the unique Chinese costumes-cheongsam, cheongsam and flowers all have intuitive associations with women. The content of this package is scented tea, so the combination of cheongsam and flowers is used to highlight the feminine beauty, and the picture is soft and unified.
Nowadays, Chinese retro style is more popular, and these elements are deeply loved by some young people. Cheongsam is one of the traditional Chinese quintessence. While promoting flower tea, it also serves as a publicity and protection for traditional culture. Let more young people understand the excellent Chinese traditional culture. - Inspiration
- The packaging uses beauties wearing cheongsam as the main element, so that the target group of scented tea has a clear understanding. The color of the packaging is stable and classic, harmonious and unified with the taste of the target user.
- Project Duration
- The project started in September 2020 in Kunming and finished in March 2021 in Kunming
- Operation Flow
- The package is composed of two parts: a box cover and a box body. This structure is convenient to open and easy to take out and display the tea can. The inner packaging is packaged in a small can, and the aluminum foil material can effectively prevent the scented tea from getting damp. The meticulous illustration pattern highlights the fine quality of the small box packaging. Three different flavors of scented tea can be randomly combined according to the needs of users to meet the diverse needs of consumers.
- Team Members
- Wang Jinsheng
Xie Jin
Feng Meiyan
Chen Shiguang
Lin Hai
Deng Shaobiao - Image Credits
- Image#1: Illustrator Wang Jinshengi, 2020.
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